10 Back of the Inns
Tel: 01603 615589
Opening Times
Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm
Saturday 9:30am - 5:30pm
Sunday 10:00am - 4:00pm

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A message from our Norwich Store Manager

Welcome to JoJo Norwich! Our beautiful new family friendly store opened at Easter, catering for babies ,toddlers and mums-to-be.

You can find us at Back of the Inns, close to the Castle Mall, next door to Jamie’s Italian.

Norwich is consistently voted one of the top 10 places to shop in the uk, so we are really excited to be part of that offer.

In store we offer a beautiful range of baby and toddler clothes, as well as maternity wear, products and gifts .If we do not stock the items you are looking for our friendly staff will be happy to offer a free mail order service delivered straight to your home.

We look forward to seeing you in store soon.


WC and Changing Area

What you are saying about our store

"I visited your Norwich store last week for the 1st time & just wanted to let you know what excellent service I received.

I am early on in my pregnancy, and was feeling uncomfortable & somewhat emotional at my rapidly expanding bump. Your sales assistant could not have been more helpful, discreet & kind in finding me the perfect pair of comfy jeans. (unfortunately I did not catch her name).

Unlike the service you get in the massive 'chainstore'-type baby shops, I really felt like your lady took the time to make sure I received a personal service. I wanted to say thank you to the Norwich store - I will be back!"
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