Allowing Your Kids to Play With Sparklers? Read our Firework Season Safety Tips

With Bonfire Night approaching, we’re sure you’re as about swirling sparklers and watching dazzling firework displays as we are! However, this is also one of the most dangerous times of the year- with fires burning and sparks flying, there’s a high chance you or your little one could suffer a burn; that’s why we’ve created […]

How to Survive the Clocks Going Back When you Have Kids

Today’s guest post is written by Selina Russell, founder and Director of Cheeky Rascals. Selina is a well-known, respected member of the nursery industry and sits on the board of the Baby Products Association (BPA) – the voice of the baby and nursery industry in the UK. She writes about the issues of getting little […]

6 Screen-free toys for every scenario

As part of our Once Upon a Time campaign, we’ve been encouraging little ones to put down the phones and tablets and pick up a book instead to help stimulate their imaginations, as well as avoid blue light emitted by screens, helping them to sleep better. If you’re after some tech-free toys, we have a […]

AW17: Editor’s Picks

“We’ve taken British heritage themes and featured them in many of our baby pieces for timeless style. Delicate London bus embroidery on a Peter Pan collar showcases classic style at its best”         “Our rainwear is all about cool prints this season, making getting out in wet weather a doddle. Look out […]

In the spotlight: Kids’ Pyjamas

Elmer Launch: Our Picks