Elmer Launch: Our Picks

At the end of every rainbow you’ll find… JoJo’s exclusive Elmer the Elephant collection! Here to add a splash of colour to your day, our fantastic range includes our usual supersoft jersey pyjamas with a new Elmer design, our popular reversible hoodie featuring the famous patchwork elephant, cotton leggings with an Elmer design on the […]

How to throw the best ever Sleepover

A first sleepover can be a defining childhood moment – your little one will likely stay up past their bedtime, camp out on the floor, have lots of treats, and hang out with their best friends rather than cuddly toys. So how do you make it a night to remember? SEND INVITATIONS A sleepover might […]

Better bedtimes: 6 small things that make a big difference

Getting your child to bed can seem like an impossible task at times, which is why we’ve put together these practical tips to help keep bedtime as drama-free as possible. Whether you’re battling the bogeyman or trying to cut down on screen-time, take a read – you might just find a life-changing solution! Offer acceptable […]

Back to school essentials

Protect their belongings Make sure your child’s things don’t get mistaken for someone elses’s at nursery with the MINEstamp Textile Marker. The custom stamping kit clearly labels clothes, bags, books and much more, using water resistant ink.  Ready, set, scoot! If your little one loves to scoot to nursery, make sure you arm yourself with […]