Behind the scenes at the AW16 Photoshoot

Not too long ago, we shot the images for the JoJo AW16 catalogue in Tenby, Pembrokeshire. With such gorgeous settings such as Pembroke Castle and Bluestone National Park, we were spolit for choice, and the photos came out beautifully. If you’re thinking about a mini break away with the kids, we’d highly recommend visiting this […]

Laura Tenison: Do we still need World Breastfeeding Week?

In Mozambique, infant mortality was running at 30% when we first joined forces with Nema Foundation, our house charity. Promoting the value of breastfeeding is still so very valid in a culture where anything Western has cache; milk power included.   These awareness weeks were designed to promote a positive image and in some countries […]

SS17 Maternity Launch

Our SS17 collection launches this week, with some brand new, amazing maternity styles. To celebrate the new collection, we invited a few mum-to-be bloggers to get a sneak preview. Our favourite mum-to-be skincare brand, Mama Mio, joined us on the day with their new range of pampering goodies, including their brand new pregnancy saviours kit, […]

Laura Tenison: Are we losing the art of communication?

I’m worried.   As a bank holiday treat, my son and I headed out to find some nice food and stumbled upon Inamo, a Pan-Asian restaurant in Covent Garden. You order off a tablet placed on the table, giving you a really good idea of what’s to come which encouraged us to try new things […]