Should You be Investing in a Maternity Wardrobe?

Investing in a maternity wardrobe and spending money on a range of clothes that you’re worried you might never wear again after pregnancy has been criticised recently. The truth is, there are some non-maternity styles that work great during pregnancy, but when clothes haven’t been specifically styled and shaped to work with your growing bump, […]

New in: Baby Pastel Sets

Our baby leggings are bestsellers year after year, and it’s not hard to see why! Not only are they cosy and practical, the adorable designs on the bum are impossible to resist. We know how much you love them, which is why we’ve brought out three new gorgeous styles. What’s more, there are matching tops […]

AW17 Photoshoot: The Out-takes!

We hope you’re loving the Autumn/Winter 2017 collection as much as we loved designing and shooting it! Our kids’ photoshoots are always lots of fun, as you can see from the out-takes! Keep scrolling to see what didn’t make it in the catalogue but because they’re so adorable, we just had to share.

12 items to be bold and bright in on a dreary day

As chic as black can be, we’re breaking out the bold and beautiful colours this winter. Here are our top picks from this season’s collection that will be sure to brighten up a dreary day. It doesn’t get much bolder than red, so first up is our gorgeous Frill Sleeve Maternity Coat, followed by more […]

AW17: Editor’s Picks

In the spotlight: Kids’ Pyjamas

Elmer Launch: Our Picks

New In: Fantastic Foxes