• 80 STORES AROUND THE COUNTRY
  • FREE STANDARD UK DELIVERY ON ORDERS OVER £35
  • ALL YOU NEED FROM PREGNANCY TO PRESCHOOL


About Us

Imagine seeing your toddler grin as they enjoy the feeling of a full belly after a long period of being hungry. Imagine the joy you would feel knowing that your child could go to school – an impossible dream when you were young. That feeling of joy is what you experience at the birth of a child, the joy of seeing clean water flow in your village for the first time; the word for that joy following hardship in Kimawne is “Nema”.



Why Nema?

At JoJo, we want to work directly with the end beneficiaries of our charity. We need to know that 100% of our donations go to the end cause.

We love the ethos at Nema: a holistic approach to sustainable aid which encourages those less fortunate than us to help themselves. We do not believe in simply providing hand-outs, but rather we are dedicated to providing locals with the opportunities to break the shackles of poverty; we provide education, healthcare, fresh water and launch enterprise projects.

JoJo takes care of the UK admin, accounts and much of the fundraising as well as covering most of the charity overheads. On the ground, our office and local team are based at the gorgeous but very remote Guludo Eco Lodge.





Where we work

Our charity is based in the Cabo Delgado, north of Pemba on one of the most beautiful beaches in the world, found in one of the poorest countries. It’s ironic. Local statistics got us involved; we felt we had to do something.

- Average life expectancy is 48 years - 125 Mozambican children will die each day from malaria - Infant mortality runs at 21%

We work with 16 communities who have almost no other NGO help and a local GDP of under $50 per annum. The 24,000 strong local populations suffered 20 years of war which robbed the country of its infrastructure. They are proud, happy people who don’t ask, want to work and stay local. They love their land – they just need a little help.

We think education is the best way out of poverty and are working hard to change the fact that only 20% of children will finish elementary school this year. *

*Statistics are from the Cabo Delgado region of Northern Mozambique and relate to UNICEF reports and other local surveys. We’re hoping they improve all the time and may be slightly out of date.



Be the first to find out about new JoJo styles, exclusive offers, sale previews and store events.