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Home > Customer Service > Sizing and Care

sizing and care

Sizing and Care Guides

  • + Maternity Wear

    Most of our maternity collection is available in sizes 8-18, with some styles starting at size 6. Our maternity clothes are designed to fit your changing shape, so look for your pre-pregnancy size to ensure the perfect fit.

    Use our sizing guide to check what size will be most comfortable for you during your pregnancy.

    • + Measuring Guidelines

      How to measure maternity wear sizing

      • We advise you to buy your pre-pregnant size. Styles have been cut to allow for your changing shape but should fit the following approximate figure measurements.
      • Please note that garment measurements vary according to the design.
      • Items sized S, M, L are cut in extra stretchy fabric to fit both size groups.
      • Lengths are calculated from under the waist band on Skirts, nape of neck to hem on dresses and inside leg on trousers and shorts.
      • Elasticated waist bands on Maternity Clothes (where stated) have adjustable button elastic. For comfort and fit simply adjust the width by moving from one buttonhole to the next as you grow and take in again after the birth.
    • + Sizing Chart

        XS S M L
      UK 6 8 10 12 14 16 18
      US 2 4 6 8 10 12 14
      EUR
      (ex Italy & Denmark)
      34 36 38 40 42 44 46
      Bust
      (fullest part)
      32½ to 33½" 33½ to 35" 35 to 36½" 36½ to 38" 38 to 39½" 39½ to 41" 41 to 42½"
      79-81cm 81-89cm 89-93cm 93-97cm 97-100cm 100-104cm 104-108cm
      Hips
      (under bump)
      32 to 36" 36 to 38" 38 to 39½" 39½ to 41" 41 to 42½" 42½ to 44" 44 to 46"
      90-92½cm 92½-97cm 97-100cm 100-104cm 104-108cm 108-112cm 112-117cm
      Bump circumference
      (early stages - 3rd trimester)
      34 to 40" 36 to 41" 37 to 43½" 39 to 44" 40½ to 46½" 42½ to 48" 44 to 49"
      87 to 102cm 91 to 106cm 95 to 110cm 99 to 114cm 103 to 118cm 107 to 122cm" 111 to 126cm
    • + A guide to waistband styles

      Under-Bump Maternity Wear Sizing
      Under-bump jersey waistband with drawstring

      Ideal for lightweight & casual styles, great for keeping cool during warmer summer weather. Drawstring ensures snug fit.

      Stretchy Over-Bump Maternity Wear Sizing
      Stretchy over-bump waistband

      Authentic style suitable for styles made from stretch fabrics, e.g. stretch denim jeans. Cleverly cut to cover & stretch over bump.

      Bandeau Waistband Maternity Wear Sizing
      Jersey bandeau waistband

      Comfortable style which will see you through all nine months. Stretchy bandeau can be rolled up over bump or folded down under-bump, giving great comfort and support.

      Adjustable Over-Bump Maternity Wear Sizing
      Adjustable over-bump waistband with buttonhole elastic

      Elasticated waist adjusts as you grow, always giving you a cool and comfortable fit.

      Under-Bump Woven Waistband Maternity Wear Sizing
      Under-bump bandeau with woven waistband

      Combines authentic styling with the comfort and support of a jersey bandeau.

      Under-Bump with Buttonhole Maternity Sizing
      Under-bump bandeau with buttonhole elastic

      Maintains a sleek look to the back but with the added comfort and support of a covered under-bump elastic bandeau to the front.

      Jersey Bandeau with Buttonhole Elastic Maternity Wear Sizing
      Jersey bandeau with buttonhole elastic

      Great for fitted back styles and to show off a 'normal' back view, but with all the stretch and comfort to the bump area. Fully adjustable as you grow.

      Woven Waistband with Jersey Panels & Adjustable Side Straps Maternity Wear Sizing
      Woven waistband with jersey panels and adjustable side straps

      Ideal for tailored styles and a 'normal' looking front. Side panel has buttonhole elastic to adjust as you grow.

      Large Jersey Bandeau with Drawstring Maternity Wear Sizing
      Large jersey bandeau with drawstring

      Comfortable style which will see you through all nine months. Can be rolled up over bump or folded down under-bump. Drawstring for added adjustability.

  • + Maternity and Nursing Bra

    Choosing the right bra during your pregnancy can be confusing, which is why you’ll find everything you need to know here. No two women will be exactly the same throughout pregnancy and breastfeeding but the following guidelines will give you an idea of what you will need.

    • + Measuring Guidelines

      Under Bust Maternity Bra Sizing Across Bust Maternity Bra Sizing
        If you find that your measurements don't correspond to the sizes listed below we recommend that you visit one of Our Stores for professional fitting. We carry a wider range of sizes in store and can advise you on the best style for you.

        Once the milk comes in, the cup size will increase by at least one size, so nursing bras purchased before the birth should allow for this.

        The rib cage size should reduce back to its pre-pregnant size within a few weeks of the birth - which is why nursing bras have so many back size adjustors. When trying a bra before the birth, ensure that the back is on one of the loosest fittings, to allow you to tighten it as rib cage retracts after the birth.

        The nursing bras that fit before and after the birth will possibly not fit a couple of months later once a breastfeeding pattern has been established. You may need to purchase smaller bras at this stage.

        What will I need for pregnancy & breastfeeding?
      • 2 maternity bras and 2 nursing bras
      • Or 4 nursing bras (which can be worn during the later stages of pregnancy)
      • 2 sleep bras (unless the style chosen for the above is also suitable for sleep)
      • 2 packs of nursing inserts
      • 1 pregnancy support pillow
      • Mattress protection sheet
      • In preparation for breastfeeding we also recommend that you have a supply of nipple cream. Camillosan is perfect and available from all chemists.
    • + Bra size chart

      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 28-29"/71-75CM
      Across Bust (inches)
      33-34
      34-35
      35-36
      36-37
      37-38
      38-39
      39-40
      40-41
      Across Bust (cm)
      83-86
      86-89
      89-91
      91-94
      94-97
      97-99
      99-102
      102-104
      UK Bra Size
      32B
      32C
      32D
      32DD
      32E
      32F
      32G
      32H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 30-31"/76-80CM
      Across Bust (inches)
      35-36
      36-37
      37-38
      38-39
      39-40
      40-41
      41-42
      42-43
      Across Bust (cm)
      89-91
      91-94
      94-97
      97-99
      99-102
      102-104
      104-107
      107-109
      UK Bra Size
      34B
      34C
      34D
      34DD
      34E
      34F
      34G
      34H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 32-33"/81-85CM
      Across Bust (inches)
      37-38
      38-39
      39-40
      40-41
      41-42
      42-43
      43-44
      44-45
      Across Bust (cm)
      94-97
      97-99
      99-102
      102-104
      104-107
      107-109
      109-112
      112-114
      UK Bra Size
      36B
      36C
      36D
      36DD
      36E
      36F
      38G
      36H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 34-35"/86-90CM
      Across Bust (inches)
      39-40
      40-41
      41-42
      42-43
      43-44
      44-45
      45-46
      46-47
      Across Bust (cm)
      99-102
      102-104
      104-107
      107-109
      109-112
      112-114
      114-117
      117-119
      UK Bra Size
      38B
      38C
      38D
      38DD
      38E
      38F
      38G
      38H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 36-37"/91-95CM
      Across Bust (inches)
      41-42
      42-43
      43-44
      44-45
      45-46
      46-47
      47-48
      48-49
      Across Bust (cm)
      104-107
      107-109
      109-112
      112-114
      114-117
      117-119
      119-122
      122-124
      UK Bra Size
      40B
      40C
      40D
      40DD
      40E
      40F
      40G
      40H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 38-39"/96-100CM
      Across Bust (inches)
      43-44
      44-45
      45-46
      46-47
      47-48
      48-49
      Across Bust (cm)
      109-112
      112-114
      114-117
      117-119
      119-122
      122-124
      UK Bra Size
      42B
      42C
      42D
      42DD
      42E
      42F
    • + International Sizing

      UK cup size
      US cup size
      Europe cup size
      AA
      AA
      AA
      A
      A
      A
      B
      B
      B
      C
      C
      C
      D
      D
      D
      DD
      DD OR E
      E
      E
      DDD OR F
      F
  • + Baby & Children's wear

    Our complete collection is available online, so whether you’re shopping for a friend or for your own little one, you’ll be able to find what you’re looking for. We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.

    • + Measuring Guidelines

      Baby and Childrens Wear Sizing

      • Comfort - we stick to natural fibres (eg cotton or wool) wherever possible and test all fabrics for softness and suitability for delicate newborn and baby skin.
      • Practicality - we know how difficult it is to dress a wriggly little baby and have designed many innovative ways of making this often tricky task much easier - such as wrap over bodies, sleepsuits that open completely flat and wrap over knits.
      • Functionality - we aim to think as a parent & provide functional items, for example there is no toddler in the world who will not want to splash and even sit in a nice deep puddle. With this in mind we developed rainwear, which was totally waterproof but also breathable (so the child doesn't get hot and sweaty). Most rainwear is either shower proof and breathable or waterproof but made of non-breathable PVC. This is just one example out of hundreds of styles where we would not accept a compromise & sought the perfect solution even if, sometimes, it means the items are a little more expensive than less effective versions.
      • Style - dressing your baby or child should be a huge pleasure and we make sure that our designs not only incorporate all of the above practical elements, but are also totally adorable. Even functional clothing like our Polar Fleece all-in-ones or our swim nappies have a real 'ahhhh' factor!
    • + Clothes Sizing chart

      AGE
      (size in catalogue)
      EU SIZE
      HEIGHT
      (up to)
      WEIGHT
      (up to)
      LEG
      (outside leg from
      waist to floor)
      ARM
      (over arm from
      side neck to wrist)
      Extra tiny baby
      50
      50cm/19"
      6lb/2.7kg
      23cm/9"
      16cm/6"
      Tiny baby
      52cm/20"
      7lb/3.2kg
      25cm/10"
      18cm/7"
      Newborn
      56
      56cm/22"
      10lb/4.5kg
      30cm/12"
      22cm/8"
      0-3mths
      62
      62cm/24"
      13lb/5.8kg
      33cm/13"
      24cm/9"
      3-6mths
      68
      68cm/27"
      18lb/8kg
      38cm/15"
      27cm/11"
      6-12mths
      74
      78cm/30"
      22lb/10kg
      42cm/16"
      31cm/12"
      12-18mths
      86
      84cm/33"
      25lb/11.5kg
      46cm/18"
      34cm/13"
      18-24mths
      92
      92cm/36"
      29lb/13kg
      50cm/20"
      38cm/15"
      2-3yrs
      98
      98cm/39"
      35lb/16kg
      54cm/21"
      41cm/16"
      3-4yrs
      104
      104cm/41"
      40lb/18kg
      58cm/23"
      43cm/17"
      4-5yrs
      110
      110cm/43"
      45lb/20kg
      62cm/24"
      45cm/18"
      5-6yrs
      116
      116cm/46"
      51lb/23kg
      66cm/26"
      47cm/19"
    • + Shoes size chart

      JoJo Shoe Size Chart
      Approx. Age
      6-9
      mths
      9-12
      mths
      12-18
      mths
      18-24
      mths
      2
      yrs
      3
      yrs
      4
      yrs

      yrs
      5
      yrs

      yrs
      6
      yrs
      UK shoe size
      3
      4
      5
      6
      7
      7½-8
      8-8½
      9
      10
      11
      12
      EUR shoe size
      19
      20-21
      22
      23
      24
      25
      26
      27
      28
      29
      30
      US shoe size
      4
      5
      6
      7
      8
      9
      10
      11
      11½
      13
      Insole length (cm)
      11.5
      12.5
      13.5
      14
      16
      16.2
      16.8
      17
      18
      20
      21
      Insole length (inches)
      5
      6
      7
      8
      JoJo Baby Booties Size Chart
      Age
      0-6
      mths
      6-12
      mths
      12-18
      mths
      18-24
      mths
      Insole length (cm)
      10½
      12
      13½
      15
      Approx UK Shoe Size
      1-2
      3-4
      5
      6
      Insole length (inches)
      4
      5
      6
    • + Socks, Hats & Swim wear

      Hat size Chart
      Age
      0-3 mths
      0-6 mths
      3-6 mths
      0-12 mths
      6-12 mths
      1-2 yrs
      2-3 yrs
      3-5 yrs
      4-5 yrs
      4-6 yrs
      Hat inner circumference (cm)
      44
      46
      48
      49
      50
      52
      53
      54
      55
      55
      Hat inner circumference (inches)
      13 ½
      18
      19
      19
      19 ½
      20 ½
      21
      21
      21 ½
      21 ½
      Socks and Tights size Chart
      Age
      0-3
      mths
      3-6
      mths
      6-12
      mths
      1-2
      yrs
      2-3
      yrs
      2-4
      yrs
      4-5
      yrs
      4-6
      yrs
      UK shoe size
      1
      2
      3-4
      5-6
      7-8
      7-8
      8-10
      8-10
      EUR shoe size
      17
      18
      19-21
      22-23
      24-25
      24-25
      24-25
      26-28
      US shoe size
      2
      3
      5
      7
      8-9
      8-9
      8-9
      9-11
      Swim Nappies Size Chart
      Our Size
      0-3mths
      3-6mths
      6-12mths
      1-2yrs
      2-3yrs
      Baby weight (pounds)
      10-13lbs
      13-20lbs
      20-25lbs
      25-29lbs
      29-35lbs
      Baby weight (kg)
      4.5-5.9kg
      5.9-9kg
      9-11.3kg
      11.3-13.1kg
      13.1-15.8kg

      Sunhat Size Chart
      Age
      0-3mths
      3-6mths
      6-12mths
      1-2yrs
      2-3yrs
      Hat inner circumference (cm)
      44
      48
      50
      52
      54
      Hat inner circumference (inches)
      13.7
      18.8
      19.6
      20.4
      21.2
  • + Sleeping Bags

    • +Sleeping Bag Guide

      How to measure maternity wear sizing

      • A sleeping bag prevents your baby from pulling the covers over their head, sliding down under the blankets or kicking off the covers and getting cold.
      • You can cuddle your baby to sleep in their bag, then lay them in their cot without waking and your baby will feel safe and secure wherever they are sleeping.
      • Wherever your baby is sleeping they will feel safe and secure in the familiar comfort of their sleeping bag.
      • Use our multibuy offer and buy 2, so when one is in the wash your baby will still have a good night's sleep and feel comfortable and secure.
      • All our sleeping bags are made from 100% cotton
    • + Sizing chart

      Sizing for Muslin, Travel, Sheet, Cosy, Jersey and Classic sleeping bags
      0-6mths
      6-18mths
      18mths-4yrs
      67cm long
      87cm long
      92-107cm long
      Newborn Sleeping Bags
      Newborn
      0-3mths
      3-6mths
      50cm
      56cm
      62cm
      3-in-1 Bags
      0-6mths
      6-18mths
      18-3yrs
      3yrs-5yrs
      70cm long
      90cm long
      100cm long
      110cm long
    • + Which bag to use

      We offer various sizes of sleeping bag depending on the age of your child and the type of bag:

      How to measure maternity wear sizing

      • Classic Cotton sleeping bag - Our classic sleeping bag, available in many different designs. Choose from either a lightweight 1.5 tog or a regular 2.5 tog.
      • Travel sleeping bag - Ideal for use in buggies and car seats due to the harness openings. Sleeves are removable for indoor use and warmer weather.
      • Cosy jersey sleeping bag - Ideal for use in winter or cooler climates. Detachable sleeves.
      • Sheet sleeping bag - Perfect for high summer or holidays to hot countries, soft cotton sheet allows air to circulate.
      • Muslin sleeping bag - Perfect or high summer of holidays to hot countries, keeps the baby cool and comfortable.
      • 3 - in - 1 sleeping bag - A 1.5 tog inner sleeping bag and a 1 tog outer sleeping bag, combined they make a regular weight sleeping bag or use them separately during summer.

      • Type
        Tog
        Sheet
        under 1 tog
        Muslin
        1 tog
        Classic Lightweight
        1.5 tog
        Classic
        2.5 tog
        Travel
        2.5 tog
        Cosy Jersey
        3.5 tog
        Temp. (°C)
        SEASON
        WHICH BAG
        WHAT TO WEAR
        25 °
        High Summer or holidays in hot countries

        Under 1 tog Sheet Sleeping Bag, Muslin Sleeping Bag

        Cotton Bodysuit

        22° - 25°
        Summer and daytime naps
        Lightweight 1.5 tog Bag
        Cotton Bodysuit

        20° - 21°
        All year round except warm summer
        Regular 2.5 tog Bag
        Cotton Bodysuit


        17° - 19°
        All year round except warm summer
        Regular 2.5 tog Bag
        Cotton Bodysuit + Sleepsuit

        12° - 16°
        Winter
        Cosy 3.5 tog Bag
        Cotton Bodysuit + Sleepsuit

  • + Garment Care & Washing Guide

      Washing


      Care SymbolWritten Care InstructionsWhat Care Symbols & Instructions Mean
      DO NOT WASHGarment may not be safely laundered by any process. Normally
      accompanied by Dry Clean instructions.
      HAND WASHGarment may be laundered through the use of water, detergent or soap
      and gentle hand manipulation.
      MACHINE WASH COLD/COOL WOOL CYCLEWool cycle. Maximum water temperature should not exceed
      30C or 65 to 85F.
      MACHINE WASH COLD/COOL DELICATE CYCLEDelicate cycle. Maximum temperature should not exceed
      30C or 65 to 85F.
      MACHINE WASH COLD/COOLNormal cycle. Maximum temperature should not exceed
      30C or 65 to 85F.
      MACHINE WASH WARM WOOL CYCLEWool cycle. Maximum temperature should not exceed
      40C or 105F.
      MACHINE WASH WARM DELICATE CYCLEDelicate cycle. Maximum temperature should not exceed
      40C or 105F.
      MACHINE WASH WARMNormal cycle. Maximum temperature should not exceed 30C or 65 to 85F.
      MACHINE WASH HOT DELICATE CYCLEDelicate cycle. Maximum temperature should not exceed
      60C or 140F.
      MACHINE WASH HOTNormal cycle. Maximum temperature should not exceed 60C or 140F.
      MACHINE WASH BOILING DELICATE CYCLEDelicate cycle. Maximum temperature should not exceed
      95C or 200F.
      MACHINE WASH BOILINGNormal cycle. Maximum temperature should not exceed
      95C or 200F.

      Bleaching


      Care SymbolWritten Care InstructionsWhat Care Symbols & Instructions Mean
      DO NOT BLEACHNo bleach product may be used. The garment is not colourfast or structurally able to withstand any bleach.
      BLEACH WHEN NEEDEDAny commercially available bleach product may be used in the laundering process.
      NON CHLORINE BLEECH WHEN NEEDEDOnly a non-chlorine, colour safe bleach may be used in the laundering process. Chloring bleach may not be used.

      Bleaching


      Care SymbolWritten Care InstructionsWhat Care Symbols & Instructions Mean
      DO NOT TUMBLE DRYA machine dryer may not be used. Usually accompanied by an alternate drying method symbol.
      TUMBLE DRY LOW HEATTumble dry may be possible low temperature, temperature max 60C.
      TUMBLE DRY MEDIUM HEATTumble dry may be possible normal temperature, temperature max 80C.
      DO NOT WRINGDo not wring.

      Ironing


      Care SymbolWritten Care InstructionsWhat Care Symbols & Instructions Mean
      DO NOT IRONItem may not be ironed.
      IRON LOW HEATRegular ironing, steam or dry may be performed at low setting (110C, 230F) only.
      IRON MEDIUM HEATRegular ironing, steam or dry may be performed at medium setting (150C, 300F) only.
      IRON HIGH HEATRegular ironing, steam or dry may be performed at high setting (200C, 290F) only.

      Professional Care


      Care SymbolWritten Care InstructionsWhat Care Symbols & Instructions Mean
      DO NOT DRY CLEANGarment may not be commercially dry cleaned.
      DRY CLEAN NORMAL, MOST SOLVENTSAny dry cleaning solvent other than Trychloroethylene may be safely used.
      DRY CLEAN MILDProfessional dry cleaning in tetrachloroethylene and all solvents listed for symbol F.
      DRY CLEAN NORMAL, HYDROCARBONSProfessional dry cleaning in hydrocarbons (distillation temperature between 150C-210C, flashpoint between 38C-70C). Normal process.
      DRY CLEAN MILD HYDROCARBONSProfessional dry cleaning in hydrocarbons (distillation temperature between 150C-210C, flashpoint between 38C-70C). Mild process.
      PROFESSIONAL WET CLEANProfessional wet cleaning. Normal process.
      MILD PROFESSIONAL WET CLEANProfessional wet cleaning. Mild process.
      VERY MILD PROFESSIONAL WET CLEANProfessional wet cleaning. Very mild process.
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