• Menu
  • Search
  • Basket
| | Store Finder
Home > Customer Service > Sizing and Care

sizing and care

Sizing and Care Guides

  • + Maternity Wear

    Most of our maternity collection is available in sizes 8-18, with some styles starting at size 6. Our maternity clothes are designed to fit your changing shape, so look for your pre-pregnancy size to ensure the perfect fit.

    Use our sizing guide to check what size will be most comfortable for you during your pregnancy.

    • + Measuring Guidelines

      How to measure maternity wear sizing

      • We advise you to buy your pre-pregnant size. Styles have been cut to allow for your changing shape but should fit the following approximate figure measurements.
      • Please note that garment measurements vary according to the design.
      • Items sized S, M, L are cut in extra stretchy fabric to fit both size groups.
      • Lengths are calculated from under the waist band on Skirts, nape of neck to hem on dresses and inside leg on trousers and shorts.
      • Elasticated waist bands on Maternity Clothes (where stated) have adjustable button elastic. For comfort and fit simply adjust the width by moving from one buttonhole to the next as you grow and take in again after the birth.
    • + Sizing Chart

        XS S M L
      UK 6 8 10 12 14 16 18
      US 2 4 6 8 10 12 14
      EUR
      (ex Italy & Denmark)
      34 36 38 40 42 44 46
      Bust
      (fullest part)
      32½ to 33½" 33½ to 35" 35 to 36½" 36½ to 38" 38 to 39½" 39½ to 41" 41 to 42½"
      79-81cm 81-89cm 89-93cm 93-97cm 97-100cm 100-104cm 104-108cm
      Hips
      (under bump)
      32 to 36" 36 to 38" 38 to 39½" 39½ to 41" 41 to 42½" 42½ to 44" 44 to 46"
      90-92½cm 92½-97cm 97-100cm 100-104cm 104-108cm 108-112cm 112-117cm
      Bump circumference
      (early stages - 3rd trimester)
      34 to 40" 36 to 41" 37 to 43½" 39 to 44" 40½ to 46½" 42½ to 48" 44 to 49"
      87 to 102cm 91 to 106cm 95 to 110cm 99 to 114cm 103 to 118cm 107 to 122cm" 111 to 126cm
    • + A guide to waistband styles

      Under-Bump Maternity Wear Sizing
      Under-bump jersey waistband with drawstring

      Ideal for lightweight & casual styles, great for keeping cool during warmer summer weather. Drawstring ensures snug fit.

      Stretchy Over-Bump Maternity Wear Sizing
      Stretchy over-bump waistband

      Authentic style suitable for styles made from stretch fabrics, e.g. stretch denim jeans. Cleverly cut to cover & stretch over bump.

      Bandeau Waistband Maternity Wear Sizing
      Jersey bandeau waistband

      Comfortable style which will see you through all nine months. Stretchy bandeau can be rolled up over bump or folded down under-bump, giving great comfort and support.

      Adjustable Over-Bump Maternity Wear Sizing
      Adjustable over-bump waistband with buttonhole elastic

      Elasticated waist adjusts as you grow, always giving you a cool and comfortable fit.

      Under-Bump Woven Waistband Maternity Wear Sizing
      Under-bump bandeau with woven waistband

      Combines authentic styling with the comfort and support of a jersey bandeau.

      Under-Bump with Buttonhole Maternity Sizing
      Under-bump bandeau with buttonhole elastic

      Maintains a sleek look to the back but with the added comfort and support of a covered under-bump elastic bandeau to the front.

      Jersey Bandeau with Buttonhole Elastic Maternity Wear Sizing
      Jersey bandeau with buttonhole elastic

      Great for fitted back styles and to show off a 'normal' back view, but with all the stretch and comfort to the bump area. Fully adjustable as you grow.

      Woven Waistband with Jersey Panels & Adjustable Side Straps Maternity Wear Sizing
      Woven waistband with jersey panels and adjustable side straps

      Ideal for tailored styles and a 'normal' looking front. Side panel has buttonhole elastic to adjust as you grow.

      Large Jersey Bandeau with Drawstring Maternity Wear Sizing
      Large jersey bandeau with drawstring

      Comfortable style which will see you through all nine months. Can be rolled up over bump or folded down under-bump. Drawstring for added adjustability.

  • + Maternity and Nursing Bras

    Choosing the right bra during your pregnancy can be confusing, which is why you’ll find everything you need to know here. No two women will be exactly the same throughout pregnancy and breastfeeding but the following guidelines will give you an idea of what you will need.

    • + Measuring Guidelines

      Under Bust Maternity Bra Sizing Across Bust Maternity Bra Sizing
        If you find that your measurements don't correspond to the sizes listed below we recommend that you visit one of Our Stores for professional fitting. We carry a wider range of sizes in store and can advise you on the best style for you.

        Once the milk comes in, the cup size will increase by at least one size, so nursing bras purchased before the birth should allow for this.

        The rib cage size should reduce back to its pre-pregnant size within a few weeks of the birth - which is why nursing bras have so many back size adjustors. When trying a bra before the birth, ensure that the back is on one of the loosest fittings, to allow you to tighten it as rib cage retracts after the birth.

        The nursing bras that fit before and after the birth will possibly not fit a couple of months later once a breastfeeding pattern has been established. You may need to purchase smaller bras at this stage.

        What will I need for pregnancy & breastfeeding?
      • 2 maternity bras and 2 nursing bras
      • Or 4 nursing bras (which can be worn during the later stages of pregnancy)
      • 2 sleep bras (unless the style chosen for the above is also suitable for sleep)
      • 2 packs of nursing inserts
      • 1 pregnancy support pillow
      • Mattress protection sheet
      • In preparation for breastfeeding we also recommend that you have a supply of nipple cream. Camillosan is perfect and available from all chemists.
    • + Bra size chart

      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 28-29"/71-75CM
      Across Bust (inches) 33-34 34-35 35-36 36-37 37-38 38-39 39-40 40-41
      Across Bust (cm) 83-86 86-89 89-91 91-94 94-97 97-99 99-102 102-104
      UK Bra Size 32B 32C 32D 32DD 32E 32F 32G 32H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 30-31"/76-80CM
      Across Bust (inches) 35-36 36-37 37-38 38-39 39-40 40-41 41-42 42-43
      Across Bust (cm) 89-91 91-94 94-97 97-99 99-102 102-104 104-107 107-109
      UK Bra Size 34B 34C 34D 34DD 34E 34F 34G 34H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 32-33"/81-85CM
      Across Bust (inches) 37-38 38-39 39-40 40-41 41-42 42-43 43-44 44-45
      Across Bust (cm) 94-97 97-99 99-102 102-104 104-107 107-109 109-112 112-114
      UK Bra Size 36B 36C 36D 36DD 36E 36F 38G 36H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 34-35"/86-90CM
      Across Bust (inches) 39-40 40-41 41-42 42-43 43-44 44-45 45-46 46-47
      Across Bust (cm) 99-102 102-104 104-107 107-109 109-112 112-114 114-117 117-119
      UK Bra Size 38B 38C 38D 38DD 38E 38F 38G 38H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 36-37"/91-95CM
      Across Bust (inches) 41-42 42-43 43-44 44-45 45-46 46-47 47-48 48-49
      Across Bust (cm) 104-107 107-109 109-112 112-114 114-117 117-119 119-122 122-124
      UK Bra Size 40B 40C 40D 40DD 40E 40F 40G 40H
      IF YOUR UNDERBUST MEASUREMENT IS BETWEEN 38-39"/96-100CM
      Across Bust (inches) 43-44 44-45 45-46 46-47 47-48 48-49
      Across Bust (cm) 109-112 112-114 114-117 117-119 119-122 122-124
      UK Bra Size 42B 42C 42D 42DD 42E 42F
    • + International Sizing

      UK cup size US cup size Europe cup size
      AA AA AA
      A A A
      B B B
      C C C
      D D D
      DD DD OR E E
      E DDD OR F F
  • + Baby & Children's wear

    Our complete collection is available online, so whether you’re shopping for a friend or for your own little one, you’ll be able to find what you’re looking for. We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.

    • + Measuring Guidelines

      Baby and Childrens Wear Sizing

      • Comfort - we stick to natural fibres (eg cotton or wool) wherever possible and test all fabrics for softness and suitability for delicate newborn and baby skin.
      • Practicality - we know how difficult it is to dress a wriggly little baby and have designed many innovative ways of making this often tricky task much easier - such as wrap over bodies, sleepsuits that open completely flat and wrap over knits.
      • Functionality - we aim to think as a parent & provide functional items, for example there is no toddler in the world who will not want to splash and even sit in a nice deep puddle. With this in mind we developed rainwear, which was totally waterproof but also breathable (so the child doesn't get hot and sweaty). Most rainwear is either shower proof and breathable or waterproof but made of non-breathable PVC. This is just one example out of hundreds of styles where we would not accept a compromise & sought the perfect solution even if, sometimes, it means the items are a little more expensive than less effective versions.
      • Style - dressing your baby or child should be a huge pleasure and we make sure that our designs not only incorporate all of the above practical elements, but are also totally adorable. Even functional clothing like our Polar Fleece all-in-ones or our swim nappies have a real 'ahhhh' factor!
    • + Clothes Sizing chart

      AGE
      (size in catalogue)
      EU SIZE HEIGHT
      (up to)
      WEIGHT
      (up to)
      LEG
      (outside leg from
      waist to floor)
      ARM
      (over arm from
      side neck to wrist)
      Extra tiny baby 50 50cm/19" 6lb/2.7kg 23cm/9" 16cm/6"
      Tiny baby 52cm/20" 7lb/3.2kg 25cm/10" 18cm/7"
      Newborn 56 56cm/22" 10lb/4.5kg 30cm/12" 22cm/8"
      0-3mths 62 62cm/24" 13lb/5.8kg 33cm/13" 24cm/9"
      3-6mths 68 68cm/27" 18lb/8kg 38cm/15" 27cm/11"
      6-12mths 74 78cm/30" 22lb/10kg 42cm/16" 31cm/12"
      12-18mths 86 84cm/33" 25lb/11.5kg 46cm/18" 34cm/13"
      18-24mths 92 92cm/36" 29lb/13kg 50cm/20" 38cm/15"
      2-3yrs 98 98cm/39" 35lb/16kg 54cm/21" 41cm/16"
      3-4yrs 104 104cm/41" 40lb/18kg 58cm/23" 43cm/17"
      4-5yrs 110 110cm/43" 45lb/20kg 62cm/24" 45cm/18"
      5-6yrs 116 116cm/46" 51lb/23kg 66cm/26" 47cm/19"
    • + Shoes size chart

      JoJo Shoe Size Chart
      Approx. Age 6-9
      mths
      9-12
      mths
      12-18
      mths
      18-24
      mths
      2
      yrs
      3
      yrs
      4
      yrs

      yrs
      5
      yrs

      yrs
      6
      yrs
      UK shoe size 3 4 5 6 7 7½-8 8-8½ 9 10 11 12
      EUR shoe size 20 21 22 23 24 25 26 27 28 29 30
      US shoe size 4 5 6 7 8 9 10 11 11½ 13
      Insole length (cm) 11.5 12.5 13.5 14 16 16.2 16.8 17 18 20 21
      Insole length (inches) 5 6 7 8
      JoJo Baby Booties Size Chart
      Age 0-6
      mths
      6-12
      mths
      12-18
      mths
      18-24
      mths
      Insole length (cm) 10½ 12 13½ 15
      Approx UK Shoe Size 1-2 3-4 5 6
      Insole length (inches) 4 5 6
    • + Socks, Hats & Swim wear

      Hat size Chart
      Age 0-3 mths 0-6 mths 3-6 mths 0-12 mths 6-12 mths 1-2 yrs 2-3 yrs 3-5 yrs 4-5 yrs 4-6 yrs
      Hat inner circumference (cm) 44 46 48 49 50 52 53 54 55 55
      Hat inner circumference (inches) 13 ½ 18 19 19 19 ½ 20 ½ 21 21 21 ½ 21 ½
      Socks and Tights size Chart
      Age 0-3
      mths
      3-6
      mths
      6-12
      mths
      1-2
      yrs
      2-3
      yrs
      2-4
      yrs
      4-5
      yrs
      4-6
      yrs
      UK shoe size 1 2 3-4 5-6 7-8 7-8 8-10 8-10
      EUR shoe size 17 18 19-21 22-23 24-25 24-25 24-25 26-28
      US shoe size 2 3 5 7 8-9 8-9 8-9 9-11
      Swim Nappies Size Chart
      Our Size 0-3mths 3-6mths 6-12mths 1-2yrs 2-3yrs
      Baby weight (pounds) 10-13lbs 13-20lbs 20-25lbs 25-29lbs 29-35lbs
      Baby weight (kg) 4.5-5.9kg 5.9-9kg 9-11.3kg 11.3-13.1kg 13.1-15.8kg

      Sunhat Size Chart
      Age 0-3mths 3-6mths 6-12mths 1-2yrs 2-3yrs
      Hat inner circumference (cm) 44 48 50 52 54
      Hat inner circumference (inches) 13.7 18.8 19.6 20.4 21.2
  • + Sleeping Bags

    • +Sleeping Bag Guide

      • A sleeping bag prevents your baby from pulling the covers over their head, sliding down under the blankets or kicking off the covers and getting cold.
      • You can cuddle your baby to sleep in their bag, then lay them in their cot without waking and your baby will feel safe and secure wherever they are sleeping.
      • Wherever your baby is sleeping they will feel safe and secure in the familiar comfort of their sleeping bag.
      • Use our multibuy offer and buy 2, so when one is in the wash your baby will still have a good night's sleep and feel comfortable and secure.
      • All our sleeping bags are made from 100% cotton
    • + Sizing chart

      Sizing for Muslin, Travel, Sheet, Cosy, Jersey and Classic sleeping bags
      0-6mths 6-18mths 18mths-4yrs
      67cm long 87cm long 92-107cm long
      Newborn Sleeping Bags
      Newborn 0-3mths 3-6mths
      50cm 56cm 62cm
      3-in-1 Bags
      0-6mths 6-18mths 18-3yrs 3yrs-5yrs
      70cm long 90cm long 100cm long 110cm long
    • + Which bag to use

      We offer various sizes of sleeping bag depending on the age of your child and the type of bag:

      How to measure maternity wear sizing

      • Classic Cotton sleeping bag - Our classic sleeping bag, available in many different designs. Choose from either a lightweight 1.5 tog or a regular 2.5 tog.
      • Travel sleeping bag - Ideal for use in buggies and car seats due to the harness openings. Sleeves are removable for indoor use and warmer weather.
      • Cosy jersey sleeping bag - Ideal for use in winter or cooler climates. Detachable sleeves.
      • Sheet sleeping bag - Perfect for high summer or holidays to hot countries, soft cotton sheet allows air to circulate.
      • Muslin sleeping bag - Perfect or high summer of holidays to hot countries, keeps the baby cool and comfortable.
      • 3 - in - 1 sleeping bag - A 1.5 tog inner sleeping bag and a 1 tog outer sleeping bag, combined they make a regular weight sleeping bag or use them separately during summer.

      • Type Tog
        Sheet under 1 tog
        Muslin 1 tog
        Classic Lightweight 1.5 tog
        Classic 2.5 tog
        Travel 2.5 tog
        Cosy Jersey 3.5 tog
        Temp. (°C) SEASON WHICH BAG WHAT TO WEAR
        25 ° High Summer or holidays in hot countries

        Under 1 tog Sheet Sleeping Bag, Muslin Sleeping Bag

        Cotton Bodysuit

        22° - 25° Summer and daytime naps Lightweight 1.5 tog Bag Cotton Bodysuit

        20° - 21° All year round except warm summer Regular 2.5 tog Bag Cotton Bodysuit


        17° - 19° All year round except warm summer Regular 2.5 tog Bag Cotton Bodysuit + Sleepsuit

        12° - 16° Winter Cosy 3.5 tog Bag Cotton Bodysuit + Sleepsuit

  • + Garment Care & Washing Guide

      Care SymbolCare Instructions on GarmentExplanation
      Washing
      DO NOT WASHGarment may not be safely laundered by any mechanical process
      MACHINE WASH AT 30°Normal cycle. Maximum temperature should not exceed 30°C.
      MACHINE WASH AT 30° DELICATE SETTINGDelicate cycle. Maximum temperature should not exceed 30°C.
      MACHINE WASH AT 30° USE WOOL SETTINGDelicate / wool cycle. Maximum temperature should not exceed 30°C.
      MACHINE WASH AT 40°Normal cycle. Maximum temperature should not exceed 40°C or 105F.
      MACHINE WASH AT 40° DELICATE SETTINGDelicate cycle. Maximum temperature should not exceed 40°C.
      MACHINE WASH AT 40° WOOL SETTINGDelicate / wool cycle. Maximum temperature should not exceed 40°C.
      MACHINE WASH AT 60°Normal cycle. Maximum temperature should not exceed 60C°C.
      MACHINE WASH AT 60° DELICATE SETTINGDelicate cycle. Maximum temperature should not exceed 60°C.
      HAND WASHGarment may be laundered through the use of water, detergent or soap and gentle hand manipulation
      Bleaching
      DO NOT BLEACHNo bleach product may be used. The garment is not colourfast or structurally able to withstand any bleach.
      BLEACH WHEN NEEDEDAny commercially available bleach product may be used in the laundering process.
      NON CHLORINE BLEACH WHEN NEEDEDOnly a non-chlorine, colour safe bleach may be used in the laundering process. Chlorine bleach may not be used.
      Drying
      DO NOT TUMBLE DRYA machine dryer may not be used.
      TUMBLE DRY LOW HEATTumble dry on low temperature, max 60°C.
      TUMBLE DRY MEDIUM HEATTumble dry on normal temperature, max 80°C.
      DO NOT WRINGTumble dry on high temperature, max 100°C.
      Ironing
      DO NOT IRONItem may not be ironed.
      IRON LOW HEATRegular ironing, steam or dry may be performed at low setting 110°C only.
      IRON MEDIUM HEATRegular ironing, steam or dry may be performed at medium setting 150°C only.
      IRON HIGH HEATRegular ironing, steam or dry may be performed at high setting 200°C only.
      Professional Care
      DO NOT DRY CLEANGarment may not be professionally dry cleaned.
      DRYCLEANABLEAny dry clean solvent can used.
      DRYCLEANABLEAny dry cleaning solvent, other than Trychloroethylene, can be used.
      DRYCLEANABLENormal professional dry cleaning in Trychloroethylene or Hydrocarbons only.
IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix IE6 Fix