Our maternity clothes are designed to be both on trend and affordable to see you through your pregnancy in comfort and style. Wearing clothes that fit well really makes a difference to how you feel, especially during the later stages of pregnancy. Our designs put comfort high on the agenda and aim to provide the clothes you will need for every occasion whether you are in the office, planning a night out or simply relaxing at home. Our breastfeeding collection includes tops, dresses and nursing bras to offer you easy, practical dressing options after your little one arrives.
View our maternity collection
Knowing where to start when it comes to buying maternity clothes might seem a little daunting, particularly for first-time mothers-to-be. Our maternity clothes guide explains everything you need to know when dressing for your changing shape, from your first trimester through to the birth and beyond.
Maternity waistbands come in a wide selection of styles, providing comfort and support around your bump.
Each style offers a slightly different fit, with preference varying from one woman to the next.
Use our simple maternity waistband guide to learn more about the styles and help you decide which is best for you.
You are likely to see dramatic changes in your breasts during your pregnancy so it’s important you wear the right bra. Our maternity underwear guide explains what you need and when, allowing you to choose the most supportive and comfortable pieces. Remember to visit your local JoJo store, where we offer a bra measuring service, and our experienced assistants can provide expert advice.