• Menu
  • Search
  • Basket
| | Store Finder
Home > Press Office > Press Releases

Press Releases | JoJo Maman Bebe

Press Releases

The worlds eyes will be focusing on British Babies

A new baby is always a joy. As parents, we cut back on ourselves in hard times but still do our very best for the children. The past few years have been tough for fashion retailers but good nursery stores continue to flourish as long as they offer excellent service, great design and competitive prices, as found at JoJo Maman Bébé.

The directors of this home-gown British business are delighted for the Duke and Duchess of Cambridge. There is nothing more exciting in life than having a first child and the royal couple appear to be normal in so many ways. Let's hope they enjoy choosing their little one's clothes, accessories and nursery in the same way all new parents do; with excitement, love and a certain sense of trepidation.

If the British public chooses to follow the Duchess of Cambridge's great sense of fashion and style they will. We are sure the bonny prince or princess will be totally gorgeous in whatever he or she wears. Babies need to be comfy and cosy; they don't care too much about the label - unless it’s nice and tactile just like the JoJo comforters are - designed for little hands to play and snuggle with. The emphasis at JoJo is to balance a great sense of British humour and style with practicality and affordability. Even royals may quaff at putting their little darling into some of the designer styles brought to market, which are perfect for over-creative stylists, but are seldom the most worn outfit in the wardrobe.

We already have a baby boom in this country and one more is very welcome. The customer service offered at JoJo is intelligent and perceptive. There is no hard sell. Store teams are trained for four weeks to ensure they really know and understand both the subject and the collections. The brand has always found that their best form of advertising is word of mouth recommendation. It is vital that a good nursery retailer is able to offer advice and detailed information on each stage, from pregnancy to pre-school. JoJo is the UK’s high street’s leading independent mother and baby store and has grown from a start-up to its current size in just 20 years.

The new royal baby is great for Great Britain. Not only will it promote tourism, but surely this is the ideal opportunity to showcase this country’s design and innovation; encouraging inward investment all round. This is good news for British companies like JoJo Maman Bébé which is growing despite the economic downturn and creating safe jobs across the country. The brand has recently launched an international department and the British-designed fashion and products now sell in 70 countries across the world.

Having the global press concentrating on our British royal baby will be good for the entire nursery industry and if the Duke and Duchess of Cambridge happen to dress their little angle in JoJo, all the better for this fantastic British brand.

Congratulations to their Royal Highnesses. What excitement for all. In commemoration of the new baby, a small and tasteful collection of all-in-ones, bibs, hats and booties have been designed for all the new-born princes and princesses due this summer and autumn season.

For more information or samples please contact Alice Treharne, JoJo PR

Tel: 020 7622 6543 Ext: 242 Email: alice@jojomamanbebe.co.uk

For interviews please contact Laura Tenison MBE, Founder & MD Tel: 020 7622 6543

Email: pr@jojomamanbebe.co.uk

20 years of beautiful babies and a great British success story

JoJo Maman Bébé, the UK’s leading boutique mother and baby brand, was launched 20 years ago this month, following a chance meeting in hospital between the founder, Laura Tenison, and a long-term sick mother of two toddlers. Laura had just had a serious car crash, breaking nearly 20 bones in her body and was taken by air ambulance to Saint Thomas’ Hospital, London where she spent time recovering.

She was 26 years old, a serial entrepreneur and had just sold her small business based in Brittany, France. Her plan was to find a new gap in market of the fashion world when the near fatal head-on collision occurred. As Laura recovered she became friendly with the long term sick mum in the next bed. Her ward neighbour complained about the lack of fun children’s fashion which she could order from her bed for mail order delivery. Laura took an interest in her plight and armed with a love of French nautical style clothes, a passion for an outdoor lifestyle and the energy to build a fashion brand with an ethical approach, JoJo Maman Bébé was born.

Never one to give in to adversity, Laura left hospital with a plaster cast from ankle to hip and her broken jaw wired shut and started her market research campaign from a wheelchair. She had a small amount of capital from the sale of her previous business and the determination to make a go of this new venture. As a result of questioning potential customers to try to establish a gap in the market, she added to her original idea of creating a Breton inspired children’s range by offering what they most wanted: a fashionable collection for pregnant women. Nine months later the first JoJo catalogue with maternity and baby styles was born in the form of a tiny start-up, using friends and family as models.

The company has grown from first year turnover of just £50,000 to current sales which are on track to reach £36M gross in the financial year ending June 2013. Launched with just two part-time members of staff, the current British team is 450 strong with many more roles created in their factories overseas. JoJo has grown with longevity in mind, profits are reinvested and the company is run with a strong ethical approach. A keen emphasis on brand building through customer recommendation and attention to detail in the product and service, all contribute to this retail success story.

Innovation in design has kept the brand fresh and hard to emulate. Recent accolades include being a winner in the New York Gift Fair Design Awards (Jan 2013) with the JoJo 4-in-1 kids jacket gaining this prestigious award. JoJo baby and kids fashion is not just adorable but highly practical. As one of the UK’s largest manufacturers of children’s wear made from recycled fibres, the company is working towards offsetting its carbon emissions – an expensive investment in the environment which has not abated despite the tough trading of the past few years.

Alongside the imaginative and aspirational product range which is often the number one choice for new baby presents in the UK, the company has a deep seated sense of corporate social responsibility. Instilled in the business when launched, this moralistic view of business has not been diluted despite the on-going growth. The directors work hard to retain the small company values which form the corner stones of the company ethos. When a young mother of a Down’s syndrome baby sent in a photo of her child requesting that he model for the brand, the catalogue production team jumped at the chance. Numerous leading retailers picked up on the idea in copy cat PR campaigns. JoJo did not use little Sebastian for PR reasons, he just happened to be a gorgeous cheeky little model – just what they needed for the forthcoming photo shoot. Furthermore the company had no worries about individuals with Down’s syndrome, having long offered work placements and even having an employee with Down’s working at head office as a valuable member of the mail order packing team.

Other initiatives which are part of everyday life at JoJo include doing the accounts and being a major source of funds for a small charity based in Mozambique. JoJo has funded the building of schools, hundreds of secondary education places, health and water projects. All in all the company is keen on philanthropy across the board and all ideas from team members are considered.

Few retailers are able to post positive figures simultaneously via bricks and mortar and e-commerce sales channels in the current economic climate. This company’s achievement must be attributed to an intelligent multi-channel approach, where the customers’ requirements and convenience are met at all times. As a niche market business, sales have grown consistently since its launch in 1993. The unique in-house designed product range, multi-channel marketing strategy, customer focused teams and well managed head office all contribute to this business.

Expansion opportunities are now set on a global level, albeit in a sustainable manner. Trade sales are now despatched to clients in more than 50 countries and JoJo will exhibit at 12 trade fairs in the USA and Japan this year, with more to follow. The Directors are exploring the options for international growth due to consistent demand and the positive sales via the multi-currency website direct to consumers. At this stage export sales will be predominantly via web and trade sales although international retail opportunities continue to be explored and have been tested with the opening of a flagship store on Dublin’s prestigious Wicklow Street late last year.

Aged 20, this company conveys the enthusiasm and optimism characteristic of a much less mature business. With a fabulous new head office in Newport, South Wales (90,000 sq ft recently acquired on a 10 year lease and beautifully refurbished to allow for growth) and a stunning new design studio in Battersea, JoJo has set up the infrastructure to continue its steady expansion. Their British high street stores portfolio currently consists of 52 sites and is growing at the rate of one a month. JoJo will create an estimated 80 new jobs in the UK over the next 12 months and with the exciting announcement of a new British Royal Baby, 2013 is looking like a real year to celebrate this great British designed mother and baby brand.

For more information or samples please contact Alice Treharne, JoJo PR

Tel: 020 7622 6543 Ext: 242 Email: alice@jojomamanbebe.co.uk

For interviews please contact Laura Tenison MBE, Founder & MD Tel: 020 7622 6543

Email: pr@jojomamanbebe.co.uk

Financial update for maternity and baby retailer JoJo Maman Bébé in their 20th year

As we proceed into 2013 and look back on the past 12 months in retail, we recall the number of household names falling by the wayside. With rising costs and huge pressure to keep retail prices affordable, the challenge for company directors is to balance the books whilst achieving growth targets.

The chancellor’s unhelpful stealth taxes on working families have reduced the disposable income of the company’s core customer base yet it continues to grow, currently on target to increase gross sales by 20% from £30M to £36M in the financial year ending June 2013.

Despite the pressure on margin and lower than expected EBITDA experienced this year, there is still much to be proud of. JoJo has grown organically over the past 20 years, from a startup with a turnover of £30,000 and two part time employees to its current size with global reach and 450 employees in the UK. Despite this expansion, small company values continue to be filtered down from the founder and her board. Believing in these values is considered an important part of ongoing team building and new personnel are carefully selected to embrace and promote the company ethos, spending their first week at the head office in Wales whilst undergoing a thorough in-house designed and run training course.

EBITDA has been hit during the past period by pressure on gross margin, consumer price pressure and investment in the company infrastructure, but continues to be positive. To allow for growth the company purchased two new 10 years leases on head office buildings; a 7,000sqft design and buying office in Battersea and a 90,000sqft head office and distribution center in Newport, South Wales. Both buildings have been fitted out to suit the needs of the business both now and in line with expansion plans.

On the domestic retail front, store openings continued with 11 new sites being added to the portfolio in 2012, including the first international branch in Wicklow Street, Dublin. For 2013 several new JoJo stores are already under construction with shop fitters or in negotiation, including; Balham, Putney, Cambridge, Monmouth, Norwich and St Peter Port in Guernsey. In the half year trading period to end December 2012, retail sales continue to buck the trend with a modest, but positive, 0.2% increase on LFL figures whilst e-commerce and mail order achieved an impressive 12% growth.

The launch of an international department just over a year ago has resulted in trade sales being made to more than 53 countries across the globe and turnover growth of 301% in the year. Whilst this is a minor revenue stream at the current time, (only representing 3% of business); following considerable market testing the company is upping the investment and attending 11 trade fairs internationally in 2013. In addition the company has appointed a distributor in Japan and is considering following suit in other territories. JoJo continues to eschew trade sales in the UK, preferring to retain full control of the customer service experience by only selling direct to their loyal and dedicated customer base where the top 20% of buyers purchase at least 6 times per annum via e-commerce and many more times in store.

With the anticipation of a Royal baby, the company’s 20th Birthday celebrations, international expansion and 12 new UK stores, 2013 is set to be a very exciting year for JoJo Maman Bébé, the UK’s leading boutique mother and baby brand.

For more information or samples please contact Alice Treharne, JoJo PR

Tel: 020 7622 6543 Ext: 242 Email: alice@jojomamanbebe.co.uk

For interviews please contact Laura Tenison MBE, Founder & MD Tel: 020 7622 6543

Email: pr@jojomamanbebe.co.uk

Maternity, Baby and Nursery retailer to open in The Poultry, Nottingham

The UK’s leading specialist boutique baby retailer, JoJo Maman Bébé is set to open the doors of its brand new store at 11 The Poultry on 8th December 2012. As a British brand, launched and still managed by the founding team, JoJo offers discerning mums-to-be and parents everything practical for their pregnancy, new baby or child. The maternity collection is stylish yet affordable, the baby and children’s clothing adorable whilst practical, and the nursery products, gifts and toys will ensure that JoJo is a one-stop-shop for thinking parents, grandparents, aunts and uncles.

JoJo offers invaluable services for mum’s-to-be such as nursing bra fittings and the in store staff are trained to offer advice and products to help with weaning, potty training, travel and sleep. The store also has a baby changing facility and WC for customers.

Laura Tenison, Founder and Managing Director of JoJo explains “Nottingham city centre offers us the opportunity to plug the gap in the market for a true mother and baby specialist. With high levels of passing trade and a loyal mail order customer base, we hope this new store will become the place for pregnant women and new parents to find all they need from pregnancy to pre-school”. The site has created a lot of excitement among JoJo’s employees with Laura adding “The new JoJo store in Nottingham could not be better suited to a mother and baby brand. With adorable cherubs adorning the grand façade, we fell in love with the building on first site.”. The company was launched in Wales 20 years ago, in a shed belonging to Laura’s parents. While the company has grown year on year and now has 51 stores across the UK, as well as trade sales to 52 countries across the world, it continues to be managed with small company values and a huge emphasis on great quality, fantastic customer service and, above all, a loyalty to all involved.

For more information or samples please contact Alice Treharne, JoJo PR

Tel: 020 7622 6543 Ext: 242 Email: alice@jojomamanbebe.co.uk

For interviews please contact Laura Tenison MBE, Founder & MD Tel: 020 7622 6543

Email: pr@jojomamanbebe.co.uk

Maternity, Baby and Nursery retailer opens on Low Petergate, York

The UK’s leading specialist nursery boutique, JoJo Maman Bébé, is set to open the doors to its brand new shop at 81 Low Petergate on 8th December 2012. As a British brand, launched and still managed by the founding team, JoJo offers discerning mums-to-be and parents everything practical for their pregnancy, new baby or child. The maternity collection is stylish yet affordable, the baby and children’s clothing adorable whilst practical, and the nursery products, gifts and toys will ensure that JoJo is a one-stop-shop for thinking parents, grandparents, aunts and uncles.

JoJo offers invaluable services for Mum’s-to-be such as nursing bra fittings and the in store staff are trained to offer advice and products to help with weaning, potty training, travel and sleep. The gorgeous store, which is spacious and easy to manoeuvre around with a buggy, has customer friendly features such as a baby changing facility, customer WC and children’s play and colouring area.

Managing Director and Founder of JoJo, Laura Tenison admits “We have been searching unsuccessfully for a new store in York for some time. We finally came across the ideal location which offers a huge sales area behind a Tardis-like entrance, ensuring good space at a reasonable rate.” The JoJo in Low Peter Gate is situated in a stunning medieval building, previously a butchers shop with a large extension on the back.

Laura tells how customer request has brought JoJo to York “Demand for a JoJo store has come from our mail order customer base, there is a gap in the market for a traditional mother and baby retailer in York city centre. This store will be the largest in our 51 store portfolio and sure to become a sanctuary for mums-to-be and local parents as well as offering adorable new baby and children’s gifts for residents and the numerous passing tourists.”

The company was launched in Wales 20 years ago, in a shed belonging to Laura’s parents. While the company has grown year on year and now has 51 stores across the UK, as well as trade sales to 52 countries across the world, it continues to be managed with small company values and a huge emphasis on great quality, fantastic customer service and, above all, a loyalty to all involved.

For more information or samples please contact Alice Treharne, JoJo PR

Tel: 020 7622 6543 Ext: 242 Email: alice@jojomamanbebe.co.uk

For interviews please contact Laura Tenison MBE, Founder & MD Tel: 020 7622 6543

Email: pr@jojomamanbebe.co.uk