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Persistent petitioning by local resident leads to new JoJo Maman Bébé boutique in Hitchin

The UK’s leading independent mother and baby brand is set to open the doors to its new boutique in Hitchin at 116 Bancroft on Friday 12th September 2014. JoJo’s decked out HY Citroën van, Eloise, has been travelling the UK this summer and will be stopping by to celebrate opening day with lots of freebies for customers and their little ones, to enjoy while they browse JoJo’s exclusive collections.

Local resident, mum and business owner, Louise Yexley, confronted Laura Tenison, founder and MD of JoJo, in the public Q & As following a speech she gave last winter. “Why is there no JoJo in Hitchin?” Louise asked the entrepreneur who had just delivered a talk on how to regenerate local high streets. “I’m afraid I have no idea, I’ve never been to the town but give me a few weeks and I will make it my mission to investigate the options”, replied Laura to the amused crowd. Louise then pursued her public interrogation; “If you come to Hitchin will you give a speech to the local businesswomen like the one we have just heard?” “I will indeed!” replied the put-on-the-spot Laura, and not one to break a promise, she visited Hitchin, chatted to several more local mums and decided it was the perfect location for a JoJo boutique.

The new store will stock the fabulous JoJo collections including baby, children’s wear, maternity and nursing and all of the clever little extras which help make life as a parent easier. It is set to become a destination shop for parents and grandparents from across the area, as well as a great place for all to find gorgeous new baby gifts.

Laura Tenison MBE said of the new store, “I loved Hitchin high street. It is the perfect location for us; a busy town with lots of young parents and a thriving shopping street. There is currently no maternity and baby specialist so our independent-style boutique will be a great service to the residents and will help drive destination shoppers to the town. Our multi-channel retail strategy really helps other businesses, even if they are of a competitive nature. We will mailshot and email customers within a 30 mile radius and incentivise them to visit the town. They are likely to spend time in neighbouring retailers and cafés, so it’s a win-win situation for all of us.”

JoJo Maman Bébé’s policy is to help with regenerating local high streets rather than open in out-of-town shopping centres. The store is parent and child friendly with baby change facilities, a customer toilet and a colouring corner to keep little ones entertained. The store team are trained to provide a free maternity bra fitting service and offer advice on everything from potty training to weaning as well as entertaining the little ones.

JoJo was launched 21 years ago as a tiny business with the stock held in a shed belonging to Laura’s parents. The company has continued to expand and now has 62 stores across the UK and Ireland as well as sales to 80 countries across the world. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and, above all, loyalty to all involved.

Laura Tenison MBE, Founder and MD of JoJo Maman Bébé is at Hitchin Priory on 11th September to give an insight into her journey from small time entrepreneur to mum and now to international businesswoman. The event takes place on Thursday 11th September 2014 in the marquee at Hitchin Priory from 9.30am – 12.00. To book your places please contact hitchin@thebestof.co.uk, 01462 759700 or through the booking site http://bit.ly/1ozROjd

ENDS


Store contact details
116 Bancroft
Hitchin
Hertfordshire
SF5 1LS

Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7924 3144

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

Ethically inspired business awards prompt better corporate social responsibly

JoJo Maman Bébé, the UK’s leading independent mother and baby brand, has won its fair share of awards over the years, but the recent accolade of being voted Best Employer by Sammy-Joe, one of their employees who has Down’s syndrome, was the Board’s proudest moment. The Understanding Disability Awards are designed to give recognition to companies that make a concerted effort to work with individuals with learning disabilities.

As a judge for the prestigious Veuve Clicquot Business Awards, Laura Tenison MBE, JoJo founder and MD states that her criteria when selecting the winner is to think of the bigger picture; how will the individual use the press coverage they receive to assist others and will they be a good role model? Will winning prompt them to do more for society?

“Receiving an award is obviously a boost to morale, but it should instil in the recipient a sense of responsibility to live up to the accolade and give back. When I was awarded an MBE as a young business woman, it came out of the blue but made me consider the ethos of the brand. I realised that whilst we were doing good, we could do more.”

British companies are not offered sufficient tax incentives to encourage generous donations to charity or financial assistance from the government when working with disadvantaged individuals. But receiving an award to acknowledge charitable or CSR initiatives and the press/public recognition that this brings, will encourage other businesses to follow suit.

At the Fast Track 100 conference, Laura Tenison asked Sir Richard Branson, who hosted the event, what percentage of company EBITDA should be encouraged as a reasonable spend level on philanthropic and CRS projects. Her aim was to initiate a barometer of respectability that Boards could work towards, a sort of expected pay back. His response was evasive but prompted Laura to consider the matter seriously; “To those who much is given, much is expected” (Luke 12:48). She quotes, “And we know that running our company with a strong sense of morality is partly of its success. However, not all business managers appreciate these values. Our employees and child models with Down’s syndrome bring diversity and our employees are proud of the work we do in Africa to relieve child poverty. These, plus many other CSR and philanthropic projects help our customers to engage with the brand”, she continues.

ENDS


NOTES TO EDITORS:

  • • JoJo Maman Bébé works with the Down’s Syndrome Association. Their Workfit Programme provides short term work experience or permanent jobs depending on individual circumstances. They arrange placements and ensure that the JoJo teams are fully trained. JoJo currently has placements in their Cheltenham, Exeter, Glasgow, Richmond and Newport stores and two permanent members of staff at the head office, all of whom have Down’s syndrome.

  • • Child model volunteers for the JoJo photo shoots are chosen for being smiley, cheeky, sociable and cute. If they happen to have Down’s Syndrome or have another disability they are assisted when needed.

  • • The JoJo Maman Bébé house charity, Nema, works with 16 rural communities in Northern Mozambique building schools, funding heath, water, orphan and sanitation projects and sponsoring 110 children at secondary school. Laura Tenison is a charity trustee and has just returned from a trip to visit the projects. Charity salaries and UK overheads are covered by JoJo Maman Bébé, and 100% of donations go to the projects on the ground.

For further information please contact Down’s Syndrome Association Employment Development Officer, Veronica Mulenga on 0333 12 12 300 or at veronica.mulenga@downs-syndrome.org.uk



For information on the Nema Foundation, please visit:
www.jojomamanbebe.co.uk/nema

Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7924 3144

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

The UK’s Leading Mother and Baby boutique brand to open in Chapel Walk, Worcester

JoJo Maman Bébé will open a stunning new boutique in Chapel Walk, Worcester’s thriving town centre shopping mall on 27th September 2014. The new store will stock the fabulous JoJo collections including baby, children’s wear, maternity and nursing, plus all of the clever nursery products which help make life as a parent a little easier. It is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts.

JoJo Maman Bébé’s policy is to help regenerate local shopping towns, rather than open in big retail parks like much of the nursery market competition. Worcester’s thriving town centre is the perfect spot for parents to enjoy visiting this stunning store complete with facilities such as baby change room and customer wc, nursing chair and children’s colouring corner. Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store and the good news is gathering momentum via social networking channels.

“Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. We will email customers within a 30 mile radius and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.” said Laura Tenison, Founder and MD, who is keen to promote JoJo as the UK’s leading independent mother and baby specialist. “Our teams are given in-depth training at our head office in Wales and really understand the needs of pregnant women and new parents.” she adds.

JoJo was launched 21 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has 63 stores as well as trade sales to 80 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved. Each new store offers the opportunity for career progression within the business; the Worcester store manager was previously the AM at JoJo Market Harborough. She relocated to take up the role and is delighted with her new environment – another endorsement for this charming and thriving town!

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7924 3144

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

Local customers may register via the JoJo Maman Bébé website to claim their voucher to spend in the new store (http://bit.ly/1liksDP ).

JoJo Maman Bébé to open boutique in Belfast

The UK’s leading independent mother and baby brand is set to open the doors to its new boutique in Belfast on August 16th on the beautiful Lisburn Road.

The two storey building will be one of JoJo’s biggest stores with over 2000 square feet of space where all of JoJo’s ranges including baby, kids, maternity, and vital parenting products will be available.

Laura Tenison MBE said of the new store, “For a while we have been keen to find a suitable location for a store in Belfast. Lisburn Road stood out for us as it is a popular location for independent retailers based within a largely residential area”.

JoJo Maman Bébé is always looking to support the regeneration of local high streets when opening new stores. Laura went on to say, “We have always been keen to locate stores in more village or community based locations. We know our customers prefer the experience of shopping in our kind of boutique-style stores, over the more stressful mass market experience of over-crowded city centres”.

The store will provide services that every parent needs such as baby changing facilities, toilets, and a colouring corner to keep little ones entertained. All store staff are trained to provide a free maternity bra fitting service and to offer advice on everything from potty training to weaning.

JoJo was launched 21 years ago as a tiny business with the stock held in a shed belonging to Laura’s parents. The company has continued to expand and now has over 60 stores across the UK as well as selling products via distributors to more than 100 countries across the world. Despite this phenomenal growth, JoJo continues to operate with small company values and still places a huge emphasis on great quality, fantastic customer service and, above all, a loyalty to all involved.

ENDS


PRESS PARTY, 21st August 12noon – 7pm (refreshments 5 – 7pm)
Our Founder, Laura Tenison will be at the store the evening of 21st August to answer any questions you may have.
Please R.S.VP to alice@jojomamanbebe.co.uk



Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7924 3144

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php