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From a Mother to Another: Give something worthwhile this Mothers’ Day and help reduce clothing waste in the UK

66,000 shoes, boots & items of baby clothing saved from landfill & sent to those in need.

From a Mother to Another, the initiative from JoJo Maman Bébé, starts collecting again on 2nd Feb 2016. The aim; to reduce the shocking levels of clothing waste that end up in a landfill whilst helping those in need in the UK with distribution via food banks plus helping thousands of Syrian refugees living in Lebanon.


JoJo will be collecting good quality outgrown or unwanted baby and children’s clothes in, sizes 0-6 years, at their 72 stores across the UK and Ireland. Customers are requested to make up complete outfits to give something worthwhile this mother’s day.

Nearly a third of the UK’s clothing ends up in landfill, equating to 350,000 tonnes a year. By extending the life of clothes by just three months of active use, carbon and water waste could be reduced by up to 5-10% a year. Sending good quality, little worn hand-me-downs to those in need could mean they are worn by many more children.

The emergency clothing packs will be distributed by some of the Trussell Trust’s 420 Foodbanks across the UK and by a number of partner charities on the ground in Lebanon. Helen Frank’s from Trussell Trust explains why she jumped at the chance to get involved; “I am delighted Trussell Trust Foodbanks will be participating in the From A Mother To Another campaign with JoJo, it is a natural fit to The Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK. Over a third of three day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. From a Mother to Another is a perfect way for one mum to bring a little light and a lot of comfort to another.”

Laura Tenison, founder & CEO of JoJo, visited refugee camps in the Bekaa Valley on the Lebanese Syrian border late last year. As a result JoJo launched an urgent appeal to collect winter shoes and boots for the children living in tents, now under snow. Customers reacted with empathy and the thousands collected are currently being distributed on the ground to refugees with so little. Laura explained what she found when visiting the camps; “The situation is dire and the millions of women and children living in makeshift tents are in urgent need of emergency humanitarian aid to help until it is safe to travel home – just a few miles across the border. They left Syria with whatever they could carry. Their children have outgrown their clothes long ago and are often in rags. The gift of a FAMTA pack brings tears of gratitude. Children are dying from the cold, we just had to help.”

JoJo Maman Bébé will cover the extensive costs of checking, sorting, shipping, customs clearance and managing the logistics of delivering the parcels to the partner charities in Lebanon and to the Trussell Trust’s Foodbanks across the UK.

ENDS


Notes for Editors: The JoJo Maman Bébé, From a Mother to Another recycling/charity initiative was launched in 2015 to make sense of clothing waste and as a responsible move to prolong the lifespan or the often little worn baby and children’s clothes. Donated pieces were sorted into sex, size and season and beautifully wrapped as gift packs of co-ordinating outfits which have been distributed via Barnardo’s all year. The initiative is now being extended to offer distribution via the Trussell Trust’s Foodbanks and to those displaced by the war in Syria.

Our partner charities in Lebanon:
Viva, Offre Joie, SOS Children’s Villages and Syrian Relief.

For information on how to donate, please visit:
www.jojomamanbebe.co.uk/FAMTA

For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7622 6543

For press samples or hi-res images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

JoJo Maman Bébé to open boutique in Solihull!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new store in Solihull, at 88 High Street on Saturday 23rd January. The store, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

JoJo Maman Bébé’s company ethos is to help regenerate local high streets, rather than open in big retail parks, like much of the nursery market competition. Solihull’s thriving town centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.

There will be lots of exciting activity to celebrate the opening of the new shop - JoJo will be offering all customers who make a purchase over the opening weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in the area. Finally after searching, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts.

The good news is already gathering momentum via social networking channels. Laura Tenison, Founder and MD explains “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we will email customers within a 30 mile radius and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”

JoJo was launched 23 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 70 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.

ENDS


For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7622 6543

For press samples or hi-res images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

JoJo Maman Bébé designs pretty dinosaur T-shirt range after receiving a letter from a little customer

JoJo Maman Bébé received a letter from one of their lovely little customers, 4 year old Emily, asking if they could make her a pretty dinosaur T-shirt. The letter read

“Dear JoJo Maman Bébé,

I am Emily and I love Dinosaurs T-shirts. Can you make me a girl’s dinosaur T-shirt to wear please? My favourite dinosaur is a Triceratops and I like other dinosaurs too. I have drawn a Triceratops and would like a girls T-shirt with a sunshine and a rainbow.

Thank you! From

Emily, 4 years old”


Emily even included a drawing of how she would like her dinosaur T-shirt, JoJo’s design team worked hard to keep to her brief. The T-shirt is now being made and will be available online and in all 70 of JoJo’s stores, from February 2016, along with one other pretty dinosaur T-shirt.

Emily’s Mummy said of the design “We think JoJo’s new design is brilliant – Emily was delighted to see it – It’s so difficult to find dinosaur clothing made with girls in mind. We have no problem with her wearing dinosaur T-shirts in boyish colours, but she likes to look and feel girly whilst enjoying her love of prehistoric friends!”

JoJo’s head designer added “I’m delighted that little girls will feel there is something dinosaur themed for them. Hopefully we’ll inspire some little girls into a career in archaeology!”

Both T-shirts will be priced at £15.00 an available in sizes 6 months – 6 years.

ENDS


For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 020 7622 6543

For press samples or hi-res images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

Trip to Bekaa Valley results in emergeny appeal for Syrian refugees in Lebanon

JoJo Maman Bébé is to launch an emergency appeal as part of their From a Mother to Another initiative. The UK’s leading independent mother and baby brand will collect winter shoes & boots to donate to children in need in Lebanon. Collections will be shipped directly to three partner charities whose work was witnessed on the ground last week.

JoJo Founder and MD, Laura Tenison MBE, travelled through Lebanon and along the Syrian border to deliver packs of children’s clothes collected earlier this year. Whilst there she talked to locals and refugees asking what help would make the most difference. She found that they are in desperate need of essential basics but with the cold weather approaching warm shoes and boots were one of the most pressing needs.

“Travelling through numerous army road blocks to the refugee camps along the Syrian border was an eye opening experience. There are few formal camps and refugees appear to be living in every possible place. By working with local charities and organising a distribution network we can ensure our donations get to those in need without delay.”

JoJo Maman Bébé will collect good quality, nearly new baby and children’s shoes, wellies and boots up to size 12. For speed of delivery to the refugees, customers are asked to pack each pair in a clear plastic bag, labelled with the size and deliver to one of JoJo’s 70 boutiques across the UK and Ireland between Friday 2nd and Sunday 18th October.

The shoes will be shipped to Syria with a large consignment of From a Mother to Another, emergency winter, clothing packs collected earlier this year.

JoJo will not be accepting clothing donations until next year when the 2016 From a Mother to Another recycling and charity initiative will be held in the run up to Mother’s Day. Customers are requested to keep putting aside their good quality hand me downs until the collection takes place.
Details may be found on JoJo’s community website. http://www.jojomamanbebe.co.uk/FAMTA

ENDS


Notes for Editors: The JoJo Maman Bébé, From a Mother to Another recycling initiative was launched in 2015 to save up to 50,000 pieces of clothing from being sent to landfill. Clothes were sorted into sex, size and season and beautifully wrapped as gift packs of co-ordinating outfits which have been distributed via Barnardo’s all year. The initiative is now being extended to also help Syrian Refugees.

For interviews and images of Laura’s recent trip to Lebanon:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office:
JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk
For further information on our philanthropic activities:
www.jojomamanbebe.co.uk/charity.php

JoJo Maman Bébé Autumn Girls’ story inspired by Indian factory visit

JoJo Maman Bébé, the UK’s leading Mother and Baby boutique brand has a new range of girl’s embroidered pin cord. Inspiration for the range came from the rich colours and designs seen whilst in India visiting their factories.

Emma Harrison, Senior Designer explains “I was lucky enough to travel to India and see where our clothes are manufactured and carry out our factory audit. While there, I fell in love with the richness of the jewel colours and intricacy of the traditional Indian designs and wanted to translate this into our girls’ range. I began designing dresses with detailed embroidery, featuring botanical flowers and elephants.” She adds “The next challenge was to transfer these onto a fabric suitable for autumn. Our pin cord is perfect for carrying such detailed embroidery and it enabled me to keep to traditional empire styles with smocking, pleats and a puff sleeves.”

JoJo Maman Bébé has long standing relationship with the factories and tailors making up their designs, as Founder and MD, Laura Tenison explains “We attempt to work with smaller, family run businesses and build long term trusting relationships. It’s really important to me that JoJo helps to contribute to the economies of the countries we make in, offering good, ethical jobs. Personal relationships are important and we try stay loyal so that they have confidence in our repeat orders and can invest in the infrastructure and their local communities.”

The company is concerned that this type of responsible sourcing is become a thing of the past and compares their reasonable terms with the unfavourable ones issued by large multinationals. Customers would be surprised by the pressure put on most factories by business like Amazon, as noted in recent press coverage.

The Botanical Flowers range is available online at www.jojomamanbebe.co.uk and from JoJo’s 70 boutiques across the UK & Ireland. Sizes range from 6 months – 6 years, prices start at £16.

ENDS


For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

JoJo Maman Bébé to open fourth Scottish store!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new store in Perth, at 175 High Street on Saturday 30th May 2015. The store, which will be the fourth in Scotland, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

With boutiques across the country from Aberdeen to Cornwall, JoJo Maman Bébé’s policy is to help regenerate local high streets, rather than open in big retail parks, like much of the nursery market competition. Perth’s thriving city centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.

There will be lots of exciting activity to celebrate the opening of the new shop - JoJo will be offering all customers who make a purchase over the opening weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.

‘I’m excited to be strengthening our Scottish offering! It’s wonderful that we have been able to open our new Perth store just in time for summer.’ Says Laura Tenison, MD and Founder of JoJo. 'I am so pleased to become a part of this fair city and thriving community.’

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in the area. Finally after searching, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts.

The good news is already gathering momentum via social networking channels. Laura adds “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we will email customers within a 30 mile radius and incentivise them to visit the city and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”

The opening of the store has created a number of jobs with the assistant store manager role still to fill; for full job description visit www.jojomamanbebe.co.uk. To apply, please forward your CV with cover letter and salary expectations to
jobs@jojomamanbebe.co.uk

JoJo was launched 21 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 65 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

Where will you be spotted this Summer?

JoJo Maman Bébé, the UK’s leading Mother and Baby boutique brand, has designed a beautiful collection of embroidered t-shirts, perfect for little ones nationwide this Spring.

Well known for offering quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys, these t-shirts will be exclusively available online at
www.jojomamanbebe.co.uk, via mail-order and from their 67 stores across the nation. If you are heading off to visit either London, Ireland, Scotland, or York this Spring, these t-shirts will make the perfect outfit for you travelling tot. With the famous mascots and sights of each destination detailed in a beautifully embroidered design, these playful t-shirts provide a fun shopping-list of sights for your little one to look out for.

These t-shirts are just one range from the popular JoJo baby & child Spring/Summer ‘15 collection. Inspired by French nautical style, including favourites from Breton tops, through to a huge range of swim and beach wear to twill baggies and practical cotton rompers plus a stunning and affordable wedding collection of smarter styles ideal for page boys or brides maids.

Additionally, JoJo Maman Bébé’s From a Mother to Another initiative, is drawing to a close on 30 April 2015. The initiative is simple - gift packs of used, good quality children’s and baby’s clothing can be dropped into any of JoJo’s boutiques across the UK before. As a thank you for their generous gift, supporters will receive a £5 voucher to spend with JoJo Maman Bébé. To find your closest local store, please click here. All gifted items are wrapped and sorted by gender, age and season. They will be distributed by Barnardo’s via their network of shelters and homes across the UK. From a Mother to Another will help to reduce landfill whilst providing good quality clothing to those in need in the UK.

JoJo Maman Bébé stores offer old fashioned values with well-trained, knowledgeable teams who enjoy being part of the local community.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

JoJo Maman Bébé comes to Cornwall!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new shop in Truro at 14 River Street on Saturday 2nd May 2015. The store, which will be the first in Cornwall, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

With boutiques across the country from Aberdeen to Cornwall, JoJo Maman Bébé’s policy is to help regenerate local high streets, rather than open in big retail parks like much of the nursery market competition. Truro’s thriving town centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.

There will be lots of exciting activity to celebrate the opening of the new shop - JoJo will be offering all customers who make a purchase over the bank holiday weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.

‘It’s wonderful that we have been able to open our new Truro Store just in time for summer.’ Says Laura Tenison, MD and Founder of JoJo. ‘We’ve been looking to open in beautiful Truro for some time; our playful nautical collections are never more at home than when they are by the sea-side!’

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in Cornwall. Finally after searching, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts. The good news is already gathering momentum via social networking channels. Laura adds “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. We will email customers within a 30 mile radius and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”

JoJo was launched 21 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 65 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

From a Mother to Another: Give something worthwhile this Mothers’ Day and help reduce clothing waste in the UK

JoJo Maman Bébé have teamed up with Barnardo’s to redistribute clothing to vulnerable families in the UK
Over £3.5k of children’s clothing goes to landfill per child growing up
Each year 1 million tonnes of clothing is sent to landfill in the UK


JoJo Maman Bébé, the UK’s leading independent mother and baby brand has long championed ethical and sustainable business practices. Their new initiative aims to tackle the growing concerns over waste, whilst helping mothers in need in the UK.

Laura Tenison MBE, founder and MD of JoJo states: “As the youngest of five children with a frugal Scottish mother whose mantra was “waste not want not”, I was shocked to find out how much clothing ends up in landfill. I was also aware that giving to charities who ship our old clothes overseas to sell in the third world damages the local economy. We decided to work with our JoJo customers to tackle these issues.” According to an Oxfam report, used garments account for over 50% of the clothing sector by volume in many sub-Saharan African countries. A recent BBC article has explored the question of where our old clothes go -
read more

From a Mother to Another, is a simple system where gift packs of used, good quality clothing can be dropped into any of JoJo’s boutiques across the UK before 30th April 2015. As a thank you for their generous gift, supporters will receive a £5 voucher to spend with JoJo Maman Bébé. To find your closest local store, please click here. All gifted items are wrapped and sorted by gender, age and season. They will be distributed by Barnardo’s via their network of shelters and homes across the UK. From a Mother to Another will help to reduce landfill whilst providing good quality clothing to those in need in the UK.

Independent polling of over 1,100 British mothers of children aged 18 & under by YouGov, commissioned by Hubbub - the environmental charity - looked into the motivations and barriers associated with passing on children’s clothing. It reveals that:

  • Over half of mothers (57%) would be more likely to pass on children’s clothing if it helped disadvantaged families in the UK.
  • Only around half (53%) of mothers said they have passed on their children’s clothes.


“I am so proud to be taking part in this new sustainable fashion initiative,” adds Laura Tenison, “I’ve always passed on our outgrown clothes to others and hope that the hand-me-down tradition is re-ignited across the country. It may be a strange idea for a retailer, but we put people and the planet above profit and yet the business is thriving – proving you can do well whilst doing good!”

JoJo Maman Bébé stores offer old fashioned values with well-trained, knowledgeable teams who enjoy being part of the local community.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

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