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Press Releases

May 2015

JoJo Maman Bébé to open fourth Scottish store!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new store in Perth, at 175 High Street on Saturday 30th May 2015.

JoJo Maman Bébé to open fourth Scottish store!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new store in Perth, at 175 High Street on Saturday 30th May 2015. The store, which will be the fourth in Scotland, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

With boutiques across the country from Aberdeen to Cornwall, JoJo Maman Bébé’s policy is to help regenerate local high streets, rather than open in big retail parks, like much of the nursery market competition. Perth’s thriving city centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.

There will be lots of exciting activity to celebrate the opening of the new shop - JoJo will be offering all customers who make a purchase over the opening weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.

‘I’m excited to be strengthening our Scottish offering! It’s wonderful that we have been able to open our new Perth store just in time for summer.’ Says Laura Tenison, MD and Founder of JoJo. 'I am so pleased to become a part of this fair city and thriving community.’

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in the area. Finally after searching, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts.

The good news is already gathering momentum via social networking channels. Laura adds “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. Just before opening, we will email customers within a 30 mile radius and incentivise them to visit the city and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”

The opening of the store has created a number of jobs with the assistant store manager role still to fill; for full job description visit www.jojomamanbebe.co.uk. To apply, please forward your CV with cover letter and salary expectations to jobs@jojomamanbebe.co.uk

JoJo was launched 21 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 65 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

April 2015

From a Mother to Another

JoJo Maman Bébé have teamed up with Barnardo’s to redistribute clothing to vulnerable families in the UK

From a Mother to Another: Give something worthwhile this Mothers’ Day and help reduce clothing waste in the UK

JoJo Maman Bébé have teamed up with Barnardo’s to redistribute clothing to vulnerable families in the UK
Over £3.5k of children’s clothing goes to landfill per child growing up
Each year 1 million tonnes of clothing is sent to landfill in the UK


JoJo Maman Bébé, the UK’s leading independent mother and baby brand has long championed ethical and sustainable business practices. Their new initiative aims to tackle the growing concerns over waste, whilst helping mothers in need in the UK.

Laura Tenison MBE, founder and MD of JoJo states: “As the youngest of five children with a frugal Scottish mother whose mantra was “waste not want not”, I was shocked to find out how much clothing ends up in landfill. I was also aware that giving to charities who ship our old clothes overseas to sell in the third world damages the local economy. We decided to work with our JoJo customers to tackle these issues.” According to an Oxfam report, used garments account for over 50% of the clothing sector by volume in many sub-Saharan African countries. A recent BBC article has explored the question of where our old clothes go - read more

From a Mother to Another, is a simple system where gift packs of used, good quality clothing can be dropped into any of JoJo’s boutiques across the UK before 30th April 2015. As a thank you for their generous gift, supporters will receive a £5 voucher to spend with JoJo Maman Bébé. To find your closest local store, please click here. All gifted items are wrapped and sorted by gender, age and season. They will be distributed by Barnardo’s via their network of shelters and homes across the UK. From a Mother to Another will help to reduce landfill whilst providing good quality clothing to those in need in the UK.

Independent polling of over 1,100 British mothers of children aged 18 & under by YouGov, commissioned by Hubbub - the environmental charity - looked into the motivations and barriers associated with passing on children’s clothing. It reveals that:

  • Over half of mothers (57%) would be more likely to pass on children’s clothing if it helped disadvantaged families in the UK.
  • Only around half (53%) of mothers said they have passed on their children’s clothes.


“I am so proud to be taking part in this new sustainable fashion initiative,” adds Laura Tenison, “I’ve always passed on our outgrown clothes to others and hope that the hand-me-down tradition is re-ignited across the country. It may be a strange idea for a retailer, but we put people and the planet above profit and yet the business is thriving – proving you can do well whilst doing good!”

JoJo Maman Bébé stores offer old fashioned values with well-trained, knowledgeable teams who enjoy being part of the local community.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

April 2015

Where will you be spotted this Summer?

JoJo Maman Bébé, the UK’s leading Mother and Baby boutique brand, has designed a beautiful collection of embroidered t-shirts, perfect for little ones nationwide this Spring.

Where will you be spotted this Summer?

JoJo Maman Bébé, the UK’s leading Mother and Baby boutique brand, has designed a beautiful collection of embroidered t-shirts, perfect for little ones nationwide this Spring.

Well known for offering quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys, these t-shirts will be exclusively available online at www.jojomamanbebe.co.uk, via mail-order and from their 67 stores across the nation. If you are heading off to visit either London, Ireland, Scotland, or York this Spring, these t-shirts will make the perfect outfit for you travelling tot. With the famous mascots and sights of each destination detailed in a beautifully embroidered design, these playful t-shirts provide a fun shopping-list of sights for your little one to look out for.

These t-shirts are just one range from the popular JoJo baby & child Spring/Summer ‘15 collection. Inspired by French nautical style, including favourites from Breton tops, through to a huge range of swim and beach wear to twill baggies and practical cotton rompers plus a stunning and affordable wedding collection of smarter styles ideal for page boys or brides maids.

Additionally, JoJo Maman Bébé’s From a Mother to Another initiative, is drawing to a close on 30 April 2015. The initiative is simple - gift packs of used, good quality children’s and baby’s clothing can be dropped into any of JoJo’s boutiques across the UK before. As a thank you for their generous gift, supporters will receive a £5 voucher to spend with JoJo Maman Bébé. To find your closest local store, please click here. All gifted items are wrapped and sorted by gender, age and season. They will be distributed by Barnardo’s via their network of shelters and homes across the UK. From a Mother to Another will help to reduce landfill whilst providing good quality clothing to those in need in the UK.

JoJo Maman Bébé stores offer old fashioned values with well-trained, knowledgeable teams who enjoy being part of the local community.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php

April 2015

JoJo Maman Bébé comes to Cornwall

JoJo Maman Bébé will open a gorgeous new shop in Truro on Saturday 2nd May 2015.

JoJo Maman Bébé comes to Cornwall!

JoJo Maman Bébé, the UK’s leading mother and baby boutique brand, will open a gorgeous new shop in Truro at 14 River Street on Saturday 2nd May 2015. The store, which will be the first in Cornwall, will stock the full range of quirky and imaginative baby and children’s collections, a complete maternity collection plus nursery products, gifts and toys.

With boutiques across the country from Aberdeen to Cornwall, JoJo Maman Bébé’s policy is to help regenerate local high streets, rather than open in big retail parks like much of the nursery market competition. Truro’s thriving town centre is the perfect spot for parents to enjoy visiting this lovely store, complete with facilities including a baby changing room and customer WC, nursing chair and children’s colouring corner. There is also a gorgeous maternity section where pregnant customers are welcome to take their time trying on the exclusive maternity range and take advantage of the free maternity bra fitting. JoJo’s store teams are given in-depth training at their head office in Wales and really understand the needs of pregnant women and new parents.

There will be lots of exciting activity to celebrate the opening of the new shop - JoJo will be offering all customers who make a purchase over the bank holiday weekend a “Pick-a-prize” discount worth 10%, 20% or 50% depending on what is drawn from their lucky dip basket.

‘It’s wonderful that we have been able to open our new Truro Store just in time for summer.’ Says Laura Tenison, MD and Founder of JoJo. ‘We’ve been looking to open in beautiful Truro for some time; our playful nautical collections are never more at home than when they are by the sea-side!’

Loyal local mail order customers of this multi-channel brand have been campaigning for a JoJo store in Cornwall. Finally after searching, JoJo is set to become a destination shop for parents and grandparents from across the area, as well as the place to go for gorgeous new baby gifts. The good news is already gathering momentum via social networking channels. Laura adds “Our multi-channel retail strategy also helps other independent businesses in the area, even if they are of a competitive nature. We will email customers within a 30 mile radius and incentivise them to visit the town and our store. They are likely to spend time with neighbouring retailers and cafés as well as our new store, so it’s a win-win situation for all of us.”

JoJo was launched 21 years ago as a tiny kitchen-table business with the stock held in a shed belonging to Laura’s parents in Wales. The company has grown organically and now has over 65 stores as well as trade sales to 50 countries. Despite this phenomenal growth, JoJo continues to operate with small company values and places a huge emphasis on great quality, fantastic customer service, environmental sustainability and loyalty to all involved.

ENDS


Information for Editors or Stylists
For interviews or further company information please contact:
Laura Tenison MBE, Founder & Managing Director:
pr@jojomamanbebe.co.uk or 7622 6543

For press samples or images please contact:
Alice Treharne, PR & Social Media Manager
alice@jojomamanbebe.co.uk or 020 7622 6543 Ext: 242

JoJo Maman Bébé Press Office is at JoJo House, Cloisters Business
Centre, 8 Battersea Park Road, London, SW8 4BG

www.jojomamanbebe.co.uk

For further information on our charity:
www.jojomamanbebe.co.uk/charity.php