Maternity collection as worn by you

This season’s maternity collection features sumptuous knits, stylish prints and elegant lines, all designed to keep you looking – and feeling – your best throughout your pregnancy. To inspire your Autumn/Winter wardrobe even further, we’ve selected some of our favourite looks as worn by our fans – head to Instagram and search #MyJoJoStyle for even […]

Virtual Maternity VIP – How It Works

Although our wonderful stores have re-opened their doors to you, we still think it important to continue hosting some of our exclusive events online for you to enjoy from the comfort of your own home. Our Maternity VIP event has been a hit for years – customers enjoy meeting our knowledgeable team members who offer […]

New Season: The Best of AW20

Preparing our new collection looked a little different this year. With cancelled photoshoots throwing plans into chaos, you – our lovely customers – stepped in and got behind the camera. AW20 was made possible by you, and the results are simply gorgeous! Check out today’s blog to see some of our Editor’s top picks this […]

Trend Spotting: New Maternity Collection Preview

Are you ready for something new? This Autumn, the dress code is simple: colours. From rustic mustards to romantic reds and blushing pink tones, our upcoming maternity & nursing collection wants you to wear the rainbow on your sleeve come rain or shine. Take a sneak peak of what’s to come with an exclusive preview […]