NHS Sleepsuit update + Charlie Drinkwater’s Story

Last year, as the Coronavirus pandemic took hold, we relaunched our Rainbow Embroidered Baby Sleepsuit to raise money for the Manchester Foundation Trust Charity which works to support NHS hospitals in the Manchester & Trafford area, including the Royal Manchester Children’s Hospital – the largest and busiest children’s hospital in the UK. All profits from […]

National Gardening Week: Garden Delights come Rain or Shine

Not only has spring well and truly sprung, it’s also RHS National Gardening Week, which aims to encourage us to reconnect with plants and reap the benefits of ‘Vitamin G’. And it’s never too early to encourage the tiniest of green fingers – our collection of garden-themed clothes and toys are bound to inspire your […]

Earth Day: Planting the JoJo Forever Forest

It’s Earth Day and we thought it was fitting to share an update on the JoJo Forever Forest. Back in 2019, we collected hundreds of local acorns, ready to start a 6,000-tree reforestation project in the Brecon Beacons, South Wales in partnership with Stump up for Trees. The young plants were ready to be planted […]

Store re-opening: everything you need to know

On Monday 12th April, we are finally able to open our doors to you again, and we couldn’t be more excited. Although we are hoping this is the beginning of some kind of normality, we still need to take a number of precautions to keep our customers and teams safe and reassured. That’s why you’ll […]