Our Recycled Collection in Numbers

In line with our aim to put people and planet above profit since we launched in 1993, and as part of our B Corp pledge, we are always looking to pursue more sustainable projects here at JoJo. Today, we’re looking at our recycled collection! Did you know we make rainwear, fleece, bibs and other accessories […]

30 amazing facts about our favourite animals + shop wildlife collection

At JoJo, we love designing new wildlife-inspired collections each season, with ducks, dinosaurs and giraffes making regular appearances. This year, we’ve been inspired by a chimp’s cheeky antics, a clever cockatoo and the tropical colours of a toucan, along with lots of other fun animal characters. We’ve rounded up some amazing facts about this season’s […]

10 Looks We Love from the New Season

 Introducing our new Spring-ready styles, to welcome a change of scene. Soft cotton separates, lightweight knits, fresh and colourful prints and adorable new animal motifs have landed to brighten up your child’s wardrobe – just in time for the transition to warmer days. Take a look at some of our 10 favourite new drops in […]

Could our New Elmer Collection Be More Cute & Colourful?

We’re so excited to announce the launch of our brand new and exclusive Elmer collection. Signature JoJo stripes, original illustrations from the beloved children’s book and fun colourful prints set the tone for your little one’s wardrobe. Playful by nature and practical by design, this selection of tops, hoodies, sleepsuits, dresses and leggings are sure […]