World Breastfeeding Week: 10 essentials to make breastfeeding easier

It’s no secret that breastfeeding can be hard work, with the journey being a lot more complicated than many new mothers expect. As well as reaching out for support, it’s a good idea to invest in a few products that will make breastfeeding a little easier – or at least more comfortable.

A seamless nursing bra

If you're looking for the perfect comfy nursing bra, the Bravado Silk Seamless Maternity & Nursing Bra is it. Luxuriously soft, seamless and wire-free for extra comfort, you'll be reaching for it time and time again. Available in Bravado Design's signature Dusty Peony Pink, Black, Latte, Cinnamon and White tones, you have plenty of options to go with your maternity and nursing tops collection.

Bravado Body Silk Seamless Maternity & Nursing Bra | Shop now

A nipple balm

This midwife developed, mum-approved No Harm Nipple Balm provides fast relief and protection from sore and cracked nipples when breastfeeding. 100% naturally derived, intensively moisturising, and multi-award winning, this balm is a rich but thin serum that glides on easily and doesn’t drag sore nipples. It contains only 3 ingredients, including medical grade lanolin for a protective barrier, coconut oil to moisturise and sweet almond oil for nourishment.

My Expert Midwife No Harm Nipple Balm | Shop now

A nursing pillow

The bbhugme Nursing Pillow has been specially designed to help you achieve optimum comfort when nursing your baby. Available in a chic dot design, it provides adjustable firmness to help you find the most comforting position for you and your baby. Lightweight and sold with a handy travel bag, the pillow is ideal for use at home or on the go. With ties on the ends, it attaches around your waist to give better neck and shoulder support for you and additional comfort for your baby. When you aren’t feeding, tie it around your waist and it converts into a comfortable hip carrier.

bbhugme Nursing Pillow Dots | Shop now

Breast pads

If you're planning on breastfeeding, the Close Pop-In Reusable Breast Pads are the perfect accessory. Soft and comfortable to wear, they help prevent milk leakage in between feeds, and can be machine washed to be used time and time again.

Close Pop-In Reusable Breast Pads | Shop now

Nursing pyjamas

The Navy Maman Maternity & Nursing Pyjama Set makes the perfect indulgent purchase for yourself or as a gift for a loved one who is expecting, or has recently welcomed a new baby. Made from supersoft fabric with a hint of stretch, this set of pyjamas is in the ultimate in comfort and is just as practical too - simply lift up the overlayer on the top to reveal cleverly concealed feeding slits for quick and easy access during those night time feeds.

JoJo Maman Bébé Navy Maman Maternity & Nursing Pyjama Set | Shop now

A sleep bra

The 2-Pack Maternity & Nursing Sleep Bras are a basic but essential style needed in the last few months of pregnancy and after the birth too. The super comfortable pull-on cotton style is fantastic for gentle night time support, while the crossover front is easy to pull aside for feeding access.

JoJo Maman Bébé 2-Pack Maternity & Nursing Bras | Shop now

An all-occasion nursing dress

Hugely popular year after year, our Maternity & Nursing Wrap Tie Dress will become one of the hardest working pieces in your wardrobe. Designed to be worn throughout pregnancy and after the birth too, you'll get plenty of use out of it. Dress it up by slipping on a pair of heels and your favourite statement accessories.

JoJo Maman Bebe Maternity & Nursing Wrap Dress | Shop now

An extra-large muslin

Whether you use it for wiping up spills, as a swaddle, on your shoulder as a burping cloth, as a pram cover or as a breastfeeding cover, our generously sized Extra Large Elephant Print Muslin is guaranteed to become one of your hardest-working pieces of kit.

JoJo Maman Bebe Extra Large Elephant Print Muslin | Shop now

A hands-free breast pump

Say goodbye to noisy, bulky breast pumps, and hello to the Elvie Pump - a single electric breast pump that is silent and compact, fitting seamlessly into your bra and your life! Wear the pump in your nursing bra and press play either on the device or in the free downloadable app. The pump will automatically switch from Stimulation to Expression mode and will stop pumping when the bottle is full for a hassle-free pumping session.

Elvie Breast Pump | Shop now

An anti-stretchmark cream

The Mama Mio Pregnancy Boob Tube has been specially designed to help protect growing breasts against stretch marks, and is perfect for using after pregnancy too as breasts continue to change. Packed with highly effective, natural plant-based actives, this nourishing formula is clinically provent to increase skin elasticity and moisture. 95% of women agreed their skin felt relieved, refreshed and comforted after using this product.

Mama Mio Boob Tube | Shop now