JoJo Christmas Jumper Day for Charity 2019

On this Saturday 7th December we will be holding a Very Silly Christmas Jumper Day to bring you a seasonal smile as you enter our stores and help raise money for our charities.  We have 95 stores across the UK and Ireland now, so it will be very exciting to see how much we might be able to raise from your spare change in our collection tins (and if you can’t get to a store, you can always donate online). So, come visit us for a jolly time in your favourite Christmas jumper, find your little one a cosy new Christmas jumper to wear this year and join us in the fight against poverty and the climate crisis in Northern Mozambique by donating to our Nema collection tins. We can't wait to see yule!

To learn more about the crisis in Northern Mozambique and why we need your support this Christmas, please read the following article: 

Christmas Jumper Day 2019

Our charity donations go straight to those in need and we really mean this; we actually know their names. 100% of the money we donate is used to support families living in villages we support in Northern Mozambique. Life is so awful for these people right now; they are the least responsible for the climate crisis and conflict fuelled by fossil fuels, and yet they are suffering the most. So many lost everything in the devastating Cyclone Kenneth back in April 2019 and now a group of insurgents are back to full force and have returned to the area, causing devastating chaos and destruction.

Over the years we have been supporting Nema Foundation, we have led and funded numerous successful projects, from school feeding programmes to setting up small enterprises like soap and bread making. Since the cyclone hit, we have rebuilt 11 schools, 2 clinics and an ambulance station; sadly, the area is too dangerous to work in at the moment, and we have had to put our projects on hold. However, we are continuing to offer scholarship places at the Nema Foundation boarding schools, so the children will still have a chance of getting a good education and stepping out of poverty, and with every donation we collect this Christmas Jumper Day, we will be buying sanitation products and water filters for those who have fled the village to escape the militant group.

There is always work to do and never enough funds to cover it all; any donation, no matter how small, will be greatly appreciated and will go directly to supporting these communities.

JoJo will match fund every donation collected on

Christmas Jumper Day!


Last year we beat our Christmas Jumper Day fundraising target, raising an estimated £2,2000 - thank you to those who contributed, your support was greatly appreciated, especially during the cyclone recovery.

Let's step it up a notch this year, and try and hit that £3,000 mark!

So, please support our stores in their effort to bring the Christmas cheer, wearing their very silly Christmas Jumpers, and pop your spare change in our pots knowing they will be well spent. And remember, if you're in need of a new Christmas jumper for your little one, check out our beautiful collection - but hurry as they sell out fast every year! 


To read more about the current situation in Northern Mozambique, and why are help is needed so urgently, take a look at this article by The New Humanitarian: 

For more info on the achievements of our house charity, Nema Foundation, please click here.

If you’re unable to visit our stores and would like to donate to Nema this Christmas (perhaps instead of sending out Christmas cards, please donate here).

Thanks so very much!

Laura & everyone at JoJo xx