At JoJo, we are committed to doing all we can to run our business as a force for good by putting people and the planet above profit. This is why we became a certified B Corp in 2016 – their mission to balance purpose and profit mirrors our own. And why we have recently become a member of the Better Cotton Initiative, which exists to make global cotton production better for people, the environment and the industry’s future. Read more on today’s blog to find out what this means, in celebration of B Corp Month and all organisations and businesses that are working hard to create a better planet.
We are committed to sourcing 100% of our cotton as Better Cotton by 2025
What is the Better Cotton Initiative?
BCI is the largest global not-for-profit organisation that works to improve the cotton industry by driving it towards a more sustainable future. Together with their on-the-ground partners, they provide training on more sustainable farming practices to more than two million cotton farmers in 21 countries, helping them to product ‘Better Cotton’, which is then sourced by companies like us.
By the end of 2020, their goal is to train five million farmers worldwide on more sustainable agricultural practices, and have Better Cotton account for 30% of global cotton production.
What does it mean to be a BCI Farmer?
BCI Farmers exist to care for the environment and respect the rights and wellbeing of workers around the world. By buying products from JoJo, you’re supplying BCI-licensed farmers who are professionally educated to use water efficiently and without creating waste; care for soil health and natural habitats by emitting the use of pesticides; reduce the use of the most harmful chemicals and respect workers’ rights and wellbeing. The implementation of these environmentally, socially and economically sustainable production practices all lead to the continuous improvement of the cotton sector.
What does this mean for JoJo?
By joining the BCI family, JoJo is proudly supporting more sustainable cotton farming and is actively committed to improving cotton farming practices globally with the BCI. Better Cotton is not physically traceable to our end products; however, the farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’, which is most important.
To learn more about JoJo’s sustainability efforts, visit www.jojomamanbebe.co.uk/heartofjojo
To learn more about the Better Cotton Initiative, visit www.bettercotton.org