Water Makes the World Go Round: World Environment Day

Last year’s World Environment Day saw the planet turn the tide on plastic pollution. From countries vowing to ban single-use plastic in the next three years to McDonald’s swapping out plastic straws for the more eco-friendly paper option, we really did all come together to fight the effects of plastic on the environment. At JoJo, we have always used sustainable alternatives where possible – our shopping bags are made from paper, at events and in stores we are replacing balloons with paper crowns and colouring sheets for kids, our gardening club in our London office provides many salad lunches during summer, our polarfleece collection is made from recycled bottles and our rainwear is made with recycled clothing!


This year, the official World Environment Day group focus point is air pollution. It’s true, we can’t stop breathing, but we can do something about the quality of the air we take into our precious lungs! London’s Mayor Sadiq Khan has already jumped on the task, implementing the world’s first Ultra Low Emission Zone in an effort to improve air quality in the city.

JoJo has always been concerned by air pollution – our Founder and CEO cycles to work and across London to attend meetings whenever she can; we have a cycle to work scheme at our Head Office in London; and we switched the majority of our shipments from air to sea freight in a bid to reduce our carbon footprint.

With that in mind, JoJo has a slightly different target to the main campaign this year. We’re focusing on water!


All plants, animals (and humans) need water to survive. If there were no water, there would be no life on earth!

But, the fact that many of our water sources come in the form of plastic bottles is damaging to our environment.

A million plastic bottles are bought around the world every minute and it’s predicted that figure will rise by another 20% by 2021!

These plastic bottles are not biodegradable, which means they will not naturally break down, they will just get smaller in size and remain on our planet forever, as microplastics.

Now, at JoJo we re-use some plastics to make our polarfleece clothing. But most plastic bottles are not recycled and will likely end up being released into the environment, harming our wildlife in the process (I’m sure you’ve seen the photos of poor birds lying dead because of the distressing amount of plastic they’ve ingested).

What’s more, most plastic bottles are made from PET which is produced using oil – a fossil fuel that is non-renewable and contributes to greenhouse gas emissions and climate change. They are without a doubt terrible for the environment!


With brand new free WATER REFILL STATIONS!

We have teamed up with the incredible Refill Organisation to help people save money, stay hydrated and help prevent plastic pollution at source.

Currently, our stores in Cheltenham, Windsor, Amersham and Eastbourne all have these fantastic water refill stations set up, where customers can fill up their re-usable water bottle for free.

If all Refill Stations set up by the Refill Organisation are used just once a day, 5 million plastic bottles would be saved!

These fountains are to be rolled out to our new and larger stores across the country including those that undergo refurbishment, making us the only family retailer to currently offer free water refills!*

So, next time you pack your changing bag and head to a JoJo store, remember to pack your water bottle too.


*Based on May 2019 statistics.