Help Save a Species: Join the Big Butterfly Count 2020

This summer, join wildlife charity Butterfly Conservation on their Big Butterfly Count – the world’s largest butterfly survey! We had the pleasure of meeting two butterfly conservationists last year, as they visited the JoJo office to talk to us about the importance of getting outside and doing our part to help preserve our gorgeous wildlife. We planted some butterfly-friendly flowers like Great Burnet, Doe Violet and Wild Chives. And they even brought in some little caterpillars for us to admire! Here at JoJo, we have always worked to put people and the planet above profit, so we encourage you today to join us in doing our part for the planet and go spot some butterflies!

Did you know?


Butterflies play a vital part in the flow of our ecosystem. They have two important roles to play – as pollinators and as part of the food chain.
UK butterflies have been carefully monitored since 1976 by thousands of volunteers, as part of the UK Butterfly Monitoring Scheme (UKBMS).
In the UK, there are 59 species of butterflies that arise regularly, and population trends are produced for 58 of these. Although 2019 was the best year for butterflies for over 20 years, the continuing decline of some species remains a worry.

Want to help the butterflies?


Thanks to the glorious weather we have seen the last 2 summers, you may have noticed more butterflies than usual fluttering around you. If you want to help ensure we keep seeing these colourful critters, you can take part in the Big Butterfly Count.
By taking part in the survey, you can help researchers to identify which butterflies are in decline and take steps to reverse this.


All you have to do is spend 15 minutes outside on bright and sunny day counting and recording butterflies as many times as you can from now until Sunday 9th August.


For more information on how to take part and submit your records, visit:


5 Fun Facts About Butterflies


1. It can be difficult to tell the difference between butterflies and moths. One way to tell them apart is by remembering that butterflies like flying in bright sunshine, while moths are most active at night.


2. Butterflies have a 4-stage lifecycle: egg, caterpillar, pupa and adult butterfly.


3. Butterflies have 4 wings, not 2! If you look closely, you will see the bottom wings are separate to the top, they just overlap a little.


4. Butterflies taste with their feet! They have little sensors on their feet, so when they land on a leaf, they can taste it to see if their caterpillars can eat it before they lay their eggs.


5. We all love how bright and colourful some butterflies are, but have you ever wondered why they have these hues and patterns? Well, sometimes it’s to help them camouflage, to send a warning that they are poisonous, or even to make them look like bigger animals – Owl butterflies have big white spots on them that can make them look like the eyes of a large animal, helping to keep predators away.