Measuring Guidelines

• Comfort– we choose to use natural fibers (e.g. cotton or wool) wherever possible and test all fabrics for softness and suitability for delicate newborn and baby skin.
• Practicality– we know how difficult it is to dress a wriggly little baby and have designed many innovative ways of making this often tricky task much easier – such as wrap over bodies, sleepsuits that open completely flat and wrap over knits.
• Functionality– we aim to think as a parent & provide functional items. We all know there is no toddler in the world who will not want to splash and even sit in a nice deep puddle, so with this in mind we developed rainwear, which was totally waterproof but also breathable (so the child doesn’t get hot and sweaty). Most rainwear is either shower proof and breathable or waterproof but made of non-breathable PVC. This is just one example out of hundreds of styles where we would not accept a compromise & sought the perfect solution even if, sometimes, it means the items are a little more expensive than less effective versions.
• Style– dressing your baby or child should be a huge pleasure and we make sure that our designs not only incorporate all of the above practical elements, but are also totally adorable. Even functional clothing like our Polarfleece buntings or our onesies have a real ‘ahhhh’ factor.