The From a Mother to Another recycling charity initiative works to reduce the amount of clothing waste going to landfill whilst helping those in humanitarian need in a practical manner.

Facts & figures

Nearly a third of the UK’s clothing ends up in landfill, that’s 350,000 tonnes a year! Extending the average life of clothes by just three months of active use would reduce carbon and water waste by up to 5-10% a year. We’re on a mission to try and prevent these outgrown or unused clothes from going to waste, while helping to support vulnerable families in the UK and Syrian refugees, who have been displaced by the war.

How FAMTA works

The FAMTA campaign begins a few weeks before Mother’s day when we ask our customers to bring packages of their good quality outgrown baby and children’s clothes to a JoJo store. All the packages are sent to our warehouse in Newport where we prepare them for collection by the charities we are working with to distribute them to the families in the UK and Lebanon.


So far..
· 60,000 pieces of clothing have been donated by our customers and distributed in the UK, Lebanon and Turkey.
· 20,000 pairs of shoes have been sent to refugee children in Lebanon.
· 2,329 From a Mother to Another emergency clothing packs have been sent to those in crisis in the UK via the Trussell Trust’s foodbanks.

Thank you to everyone who kindly donated to our 2017 collection. Final donations to be announced shortly.

Partner Charities

The Trussell Trust

"I am delighted Trussell Trust Foodbanks will be participating in the From a Mother to Another campaign with JoJo, it is a natural fit to The Trussell Trust’s ‘More Than Food’ approach, which offers additional services to help alleviate poverty in the UK. Over a third of three day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis. From a Mother to Another is a perfect way for one mum to bring a little light and a lot of comfort to another." - David McAuley, CEO

The Trussell Trust is tackling hunger and poverty and run the largest network of UK foodbanks, giving emergency food and support to people in crisis. Thirteen million people live below the poverty line in the UK and one in five mums skip meals to feed their children. Everyday people go hungry for reasons ranging from redundancy to receiving an unexpected bill on a low income. In 2014-15, The Trussell Trust’s 400-strong network of foodbanks provided 1,084,604 three day emergency food supplies to people in crisis, with almost 400,000 of those supplies having gone to children. Foodbanks also offer a lot more than food. Trained volunteers provide a listening ear to clients over a warm drink, as well as signposting people to other charities and agencies who can help resolve the underlying cause of the crisis. These volunteers will be aware of parents in need who will benefit from receiving a From a Mother to Another gift bag for their child.

Our other charity partners in the UK, Ireland and abroad include:

FAMTA 2017

Our 2017 collection has now ended. Please visit the webpage in the lead up to Mother’s Day 2018 for details on how to get involved.

Thank you, with your help we can make a difference.

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