Skies may be clearing and rays appearing, but the Great British weather is as unpredictable as ever. Keep your little one’s wardrobe versatile with our core kids’ collection – from waterproof jackets to laid-back layers like dungarees and pinafore dresses, we’ve got everything you need for staying cosy at home and catching your daily dose of fresh air. Plus, discover our new Elmer collection to brighten up those dull days.

It’s a new year, and new adventures await! This calls for new JoJo essentials - from waterproof jackets for wet winter walks to durable cord trousers that make the perfect attire for learning to ride that new bike from Father Christmas, there’s no better place to add some freshness, fun and flair to your child’s wardrobe.