Running a business is not just about making money. Our founder Laura’s main aim has always been to create ethical employment in the retail industry and manufacturing process, which is predominantly based in the developing world. We are loyal to our suppliers and help them grow their businesses in an ethical and honest way. We are also a proud member of the Better Cotton Initiative, which exists to make global cotton production better for the people who produce it, the environment it grows in and the sector’s future.
What’s more, we continue to work hard with our in-house charity, Nema. This year we are funding the charity overheads and sending 80 children to secondary school, as our communities continue to be displaced by the civil war raging in the Cabo Delgado region of Northern Mozambique.