Sustainability

We launched our first organic cotton babywear collection

We became scope certified to the Global Organic Textile Standard (GOTS-11369) by the Soil Association Certification

We became scope certified to the Global Recycled Standard (GRS) and launched our first range of FSC® Certified Rubber wellies, yippee!

We launched Helping Hands Community Grants, donating £180,000 to support local projects and the people behind them.

We started making waves in our swimwear by using recycled fibres.

We certified to the FSC® Chain of Custody standard (FSC-C168052), meaning we can proudly use timber from responsibly managed forests in our products.

Together with our community, we raised £30,450.50 for the Manchester Foundation Charity Trust.

We joined Better Cotton to support better farming practices globally.

We became a B Corp (yay!), demonstrating our commitment to put people and the planet alongside profit.

From a Mother to Another - our pre–loved donation clothing initiative launched, reducing waste and helping families along the way.

We started moving our cosy polar fleece clothing and accessories to recycled fibres.

JoJo launched as a one-woman start–up.