EquipmentWe have brought together bestselling brands, JoJo's own ranges and quirky, innovative products - often from mumpreneurs starting up their own businesses - to provide you with the best selection of practical products. Covering everything you need for those important stages of breastfeeding, weaning, potty training, bedtime and bath time.
Baby Towels &
"Absolutely love the pocket high hair! It's a life saver! The amount of times we would put our daughter in high chairs while dining out and they would be so big, she would be slipping out. The pocket highchair secures her perfectly and she seems to love it too!
Bathing a newborn can be quite the juggling act. Make sure you have everything easiy to hand and even better, someone around to pass the things you need. Liquid soap avoids dropping the soap bar in the water and a full length jelly bath mat is a must with more than one child in the tub.
A sleeping bag prevents your baby sliding down under the blankets or kicking off their covers and waking feeling cold. Use our multibuy offer and buy two so even when one is in the wash your baby has the same sleep routine.
Pregnancy CalendarIf you're expecting, you'll love our new pregnancy calendar, designed to help you through your journey. Each month, you will receive a specially tailored email packed with tips and advice, along with exclusive discounts and offers for each stage of your pregnancy.