EquipmentWe have brought together bestselling brands, JoJo's own ranges and quirky, innovative products - often from mumpreneurs starting up their own businesses - to provide you with the best selection of practical products. Covering everything you need for those important stages of breastfeeding, weaning, potty training, bedtime and bath time.
Baby Towels &
I received one of these towels when I had my son 18 months ago and it is still lovely and soft so I bought one myself as a present for a friend’s new baby. Lovely quality. Has lasted being washed very regularly and is still very soft, unlike other hooded towels I’ve bought. - Rachel
Full size cots can be a little daunting for newborn babies, making cribs and Moses baskets a great alternative. They are also perfect for keeping your baby next to your bed for easier night feeds, taking up less space than traditional cots.
Moses Baskets & Cribs
The right baby carrier can make the difference on those days when your baby doesn’t want to be put down and you have a to-do list as long as your arm. Or, if you just fancy a hands-free day out with your little one without the buggy slowing you down.
Pregnancy CalendarIf you’re expecting, you’ll love our pregnancy calendar, designed to help you through your journey. Each month, you’ll receive a specially tailored email packed with tips and advice, along with exclusive discounts and offers for each stage of your pregnancy.