EquipmentWe have brought together bestselling brands, JoJo's own ranges and quirky, innovative products - often from mumpreneurs starting up their own businesses - to provide you with the best selection of practical products. Covering everything you need for those important stages of breastfeeding, weaning, potty training, bedtime and bath time.
Baby Towels &
"My first child absolutely loved the Cocoonababy and as soon as she went in it we had her sleeping though the night" - Caroline
Mealtimes with a baby are a juggling act, but the right accessories can help keep mess to a minimum. Silicone bibs are a must-have - soft, hygienic and comfortable to wear, they catch crumbs and spills, ensuring you keep sweet little outfits clean and dry.
Moses Baskets & Cribs
Help ease the potty training process with a few accessories. Letting your toddler pick their own potty can boost confidence, making for a smoother transition. Choose the realistic-looking My Size Potty, complete with flush sound to reward your child.
Pregnancy CalendarIf you're expecting, you'll love our new pregnancy calendar, designed to help you through your journey. Each month, you will receive a specially tailored email packed with tips and advice, along with exclusive discounts and offers for each stage of your pregnancy.