EquipmentWe have brought together bestselling brands, JoJo's own ranges and quirky, innovative products - often from mumpreneurs starting up their own businesses - to provide you with the best selection of practical products. Covering everything you need for those important stages of breastfeeding, weaning, potty training, bedtime and bath time.
Bath Toys & Storage
Absolutely love the pocket high chair! It's a life
saver! The amount of times we would put our
daughter in high chairs while dining out and
they would be so big, she would be slipping out.
This pocket highchair secures her perfectly and
she seems to love it too! - Claire
Baby & Toddler Sleeping Bags
Baby & Toddler Bibs
Bathing a newborn can be a juggling act. Make sure you have everything to hand or someone around to pass things you need. Liquid soap avoids dropping the soap bar in the water and a full length jelly bath mat is a must with more than one child in the tub.
Highchairs, Boosters & Splash Mats
Toddler Backpacks & Reins
A sleeping bag prevents your baby sliding down under the blankets or kicking off their covers and waking feeling cold. Use our multibuy offer and buy two so even when one is in the wash your baby has the same sleep routine.
Pregnancy CalendarIf you're expecting, you'll love our new pregnancy calendar, designed to help you through your journey. Each month, you will receive a specially tailored email packed with tips and advice, along with exclusive discounts and offers for each stage of your pregnancy.