• 85 STORES AROUND THE COUNTRY
  • FREE STANDARD UK DELIVERY ON ORDERS OVER £35
  • ORDER BY 1PM FOR NEXT WORKING DAY DELIVERY

Elmer Essentials to Brighten Your Day

Have you heard? Our new and exclusive Elmer collection is here! We’re so excited to share this range of colourful clothing for your little one this Elmer Day, which includes all the essentials – from leggings to hoodies. Reversible Elmer Hoodie – £24.00 Navy Elmer T-Shirt – £16.00 Elmer Breton T-Shirt – £16.00 2-Pack Elmer […]

How to Survive… Public Transport with Your Baby

Maybe you’ve been that woman before – struggling to carry your buggy up a flight of stairs with screaming toddler in tow who was happily snoozing until you woke them up and forced them to walk! If you haven’t been that person, you’ve probably seen them (and maybe even offered a hand). Travelling with children, […]

Birthing Plan – Do You Really Need One?

Realistically, how many birthing plans will actually go the way we want them to? Parents looking after your older kids when you go into labour? You’ll no doubt end up having to wake up the whole family, including the grandparents who could really do with the sleep before having the kids, as your waters break […]

Reducing Plastic Consumption Part 3: How plastic is damaging the planet & what JoJo is doing to help

Around 70% of all litter in the oceans is made of plastic Over 700 species of marine organism, including marine mammals, birds, fish and invertebrates, are known to encounter plastic debris Numerous individuals from around 250 species are known to have become entangled in plastic debris. This includes over 50 species of marine mammals, over […]

How to Use a Pregnancy Pillow

During the later stages of pregnancy, a maternity pillow, or ‘crocodile’ as many fellow women who’ve found themselves wrestling with it during the night tend to call it, is the perfect way to support your back and bump as you try to get a good night’s sleep. There are a range of different pregnancy pillows […]

Taking Your Child to a Wedding? 10 Tips to Avoid Disaster

For most kids, a wedding will be looked back on as one of the most fun-filled days of the year. All that space to run around, tables to hide under, pretty dresses to twirl in, lots of cake and finger food, loud music, and attention coming from all corners. For some parents of said children, […]

Our favourite styles, spaces, places and more, captured by you, curated by us.
Shop the looks you love, share your JoJo moments and join the community.