Our targets help us reduce our impact:
Better Cotton
We are proud to be a Member of Better Cotton and are committed to improving cotton farming practices globally with Better Cotton...
Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. As part of our ongoing sustainability strategy, we’re committed to improving the amount of cotton we source as Better Cotton. Through its implementing partners, Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing We know it isn’t possible to trace Better Cotton to our end products as Better Cotton can be mixed with other types of cotton along the supply chain. It might not sound very straight forward but it’s through this process we are helping Better Cotton farmers stay in demand and supporting good farming practices.
FSC Wood, Paper and Rubber
At JoJo we have lots of playful wooden toys and wellies (yes, wellies can be FSC too!) that are popular picks all year round. To ensure our wood, paper and rubber products...
are sourced from well managed forests, in 2021 we became FSC® certified. We began improving our wooden products straight away, and soon after in 2023, we moved our natural rubber wellies over to 100% FSC. Woohoo!
If you see an FSC label on one of our products, it means you can trust the item has been manufactured with materials sourced from responsibly managed forests from around the world. A strict labelling process means that only products we can trace as FSC back to the source can have the FSC® trademark. FSC promote environmentally appropriate, socially beneficial, and economically viable management of the world’s forests.
What is FSC®?
Recycled Materials
We already use recycled materials across a range of our products and we're working hard to increase this into our future products too...
Our popular Polar Fleece range has been made with recycled polyester for over 20 years. Oh, and most of our raincoats and swimwear are made from recycled polyester and nylon. We’re brand certified to the Global Recycled Standard (GRS CB-CUC- 1255904) which certifies our recycled materials from the source to the final product. That means you can trust that our recycled materials are what they say they are – recycled.
Viscose
Most of our viscose maternity dresses are derived from the natural raw material wood. Our LENZING™ ECOVERO™...
fibres products are made with from responsibly sourced wood pulp that generates up to 50% lower emissions and water* during the manufacturing process. LENZING™ and ECOVERO™ are trademarks of Lenzing AG.
*Compared to generic (unbranded) viscose. Results based on LCA standards (ISO 14040/44) and available via Higg MSI (Version 3.7)
Animal Welfare
We take animal welfare seriously which is reflected in our Animal Welfare Policy. That’s why you won’t find any...
silk, fur, feathers, angora, mohair, or horn buttons in our products.
Packaging
We know that our operations have an impact on the environment as we grow as a business. As well as considering the impact of our products, we also take care to choose our packaging wisely....
In our stores, you'll find our beautiful clothes hanging on wooden hangers, but behind this is a lot of good - there’s no plastic involved, and we don’t throw them away or give them out to customers to help reduce unnecessary waste. For our carrier bags, we opt for FSC certified paper rather than plastic or conventional paper.
Organic Cotton
JoJo is committed to creating high-quality, oh-so-comfy clothes while increasing our use of preferred materials. In 2024, JoJo received organic certification from the Soil Association Certification...
This verifies and tracks the percentage of organically grown cotton in our range from source to final product, supporting environmentally and socially responsible textile production. This includes organic farming without harmful chemicals, reduced water and energy use, mandated wastewater treatment, the prohibition of child and forced labour, and ensuring safe working conditions. Our beautiful organic cotton range was made for
