The vast majority of our baby and kids’ styles are made from cotton, which is why we work with Better Cotton to responsibly source the cotton we use for the environment and the people who grow it.

Better Cotton is the largest sustainability programme in the world; working with over two million cotton farmers in 23 countries, on five continents.

It makes global cotton production better for:

By buying cotton products from JoJo, you’re supporting Better Cotton licensed farmers, who receive training to care for the environment and respect the rights and wellbeing of workers around the world.

They do this by following major pillars in cotton production, including:

Is There ‘Better Cotton’ In Your JoJo Clothing?

Unlike our recycled polyester garments, we cannot physically trace Better Cotton to our end products. JoJo cotton products that support sustainable farming can be identified on the swing tag or online descriptions.

Ultimately, it is not about how much Better Cotton is in each sleepsuit or T-shirt – it is the demand we create to source more sustainable cotton that counts. Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source’. The more we source, the more positive our impact on farmers and the environment.