…

First Birthday Gift Ideas

Their special day is almost here - where did that time go? Very soon, their first birthday will arrive, and you’ll officially have a toddler! There’ll be lots to prep for, because after a busy birthday morning of balloon-chasing, card opening and messy cake-smushing comes the exciting pile of presents ready to tear open and play! That’s why we’ve created this handy guide for first birthday gift ideas to make their day the happiest celebration. We’ve got all the inspiration you need for celebrating their very special milestone.

How to pick the perfect first birthday gift?

At one year old, babies are even more eager to discover the world around them, they’re crawling, maybe toddling and reaching for anything their little hands can find. That’s why the sweetest gifts are the ones that allow for interaction and exploration, so when selecting a first birthday gift, focus on age-appropriate, safe, and engaging toys that encourage learning and development. Our wide variety of toys not only support hands-on play, but will spark playtime curiosity for endless fun. You can browse and shop each of our categories below.

Educational toys

From 123s to ABCs, ideas for a first birthday gift start with your child’s learning journey. And now they are a year old, it’s about to get oh-so exciting! That’s why their first birthday is the perfect time to treat them to educational toys that will help with cognitive development and discovering creativity. Stacking toys and shape sorters are great for helping children recognise colours and will slowly introduce them to the world of numbers. Simple games and puzzles will ease them into problem solving and learning how things can fit together will spark curiosity as their little minds begin to wonder. Reading and listening will always be an important part of developing their language skills - even more so now that they are in nursery - so discover our range of books from squashable fabric books to on-the-go pram books to keep them occupied.

Shop Educational Toys

Soft toys

Loveable and cuddle-ready! A first birthday wouldn’t be complete without adding a few new fluffy pals to their nursery. With soft cubes and squishable characters for sensory play, tea party-ready ragdolls and snuggable teddies ready to curl up with at bedtime, little ones can find their forever friends in our charming collection of soft toys. They will also begin to engage and develop an understanding of role-play toys, too, so starting them off with soft toy playsets and baby dolls will introduce them to the magic of playtime.

Shop Soft Toys

Bath toys

Splish-splashable adventures start here with our collection of JoJo bath toys. From cups, boats and tea sets, our silicone toys are perfect for water play, whether it’s bits and bobs for an outdoor garden water table or bubbly bathtime fun!

Shop Bath Toys

Musical instruments

Shake-a-shake-shake! Little music makers will love dancing and singing along to the beat of their own drum. Musical instruments for playtime will not only boost brain development, but also encourage rhythm and timing as well as hand-eye coordination. Let them smile and giggle away at the noises they make like maracas and drums. Oh, and do they love a sing-song? A selection of sound books will have them turning the pages with excitement again and again.

Shop Musical Instruments

Clothes

There’ll be lots of picture-perfect moments on their first birthday, so capture precious memories in their best-dressed birthday outfit. We have lots of sweet dresses and partywear fit for a birthday prince or princess (and perfect for a cake-smash photoshoot!) Just add matching shoes and accessories - and don’t forget their number crowns! Their birthday is also the perfect excuse for stocking up on extra play-proof clothes for their days at nursery, so add to the present pile with all their favourite high-quality styles.

Shop Baby Clothes

The big gift

Playing, dreaming, make-believe days won’t be far away now! And special birthday boys and girls deserve something special that will build on their role-play imaginations. Our wooden toy kitchens are perfectly sized for little ones (tested by mini make-believers!) and will have them light up with excitement as they engage with pretend play. With so many matching accessories and wooden food sets that pair with it, they’ll have endless hours serving up fun, laughter and smiles. And for tiny tots on the go-go, encourage their gross motor skills with every single wibbly-wobbly walk with a baby walker, or let them explore the great outdoors with a push-along trike, so they can enjoy every roll and stroll.

Shop First Birthday Gifts

Personalise it!

An extra special day calls for an extra special touch, and there’s nothing better than adding our personalised baby gifts to their mix of presents. Perfect when looking for unique first birthday gifts, they turn into special keepsakes to treasure long after their use. From essential items when they’re off to nursery like backpacks to cloudsoft dressing gowns for post-bathtime cuddles, add their name to mark this wonderful milestone moment.