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Emma Jane Seam free Maternity & Nursing Bra

£12.00
Product code: B7522

Availability: In stock

Emma Jane Seam free Maternity & Nursing Bra
£12.00
Product code: B7522

Availability: In stock

Size Guide
£12.00
  • Product Details

    Description

    The Emma Jane Seam Free Maternity & Nursing Bra is designed to adjust to your changing breast size and shape, and provide maximum comfort. The restricted stretch in the straps ensure extra support, leaving you feeling comfortable and confident.

    Fit and features

    • Ideal for maternity and nursing
    • Extra soft and comfortable
    • Seam-free
    • Restricted stretch straps for improved support
    • Adapts to changing breast shape
    • Clip shut drop cups
    • 4 Hook and eye fastenings to adjust as you grow
    • One cup size fits B-F cups
    • 90% Polyamide, 10% Elastane
    • Machine washable at 30 degrees
  • Delivery & Returns

    Delivery

    Option Cost Times
    Free Standard Delivery* FREE 3-5 working days
    Next Day Delivery £5.00 1 working day*
    Saturday Delivery £8.50 From 1 working day*
    Sunday Delivery £8.50 From 1 working day*

    *Free Standard Delivery to all UK addresses, including Highlands and Islands, Northern Ireland, The Channel Islands, ISle of Scilly and The Isle of Man.
    *Next Day orders must be placed by 3pm Monday to Friday, please allow one extra business day for orders placed after this time.
    *Saturday and Sunday orders must be placed by 3pm Friday.

    Click here for further information >

     

    Returns

    We take great care and pride in the quality of our products and we hope that you are happy with your purchases, however if you do need to return an item you can do so within 28-days of receipt.

    For you to be guaranteed a full refund please ensure that the items returned are not worn, damaged or altered and have their swing tags attached. We regret they may not be accepted back if they are not in perfect condition.

    You may also return items to any of our JoJo stores.

  • Reviews
    Reviews

    I would thoroughly recommend these bras to any pregnant woman, because I have found them to be real value for money. They are very comfortable, easily adjustable and highly practical when it comes to breastfeeding your baby. I bought 3 bras and since the birth of my baby have found them to be one the wisest purchases to have made, well worth the awards they have won.   Julie Douglas , 26/07/2016

    Best nursing bra I've found! I don't wear underwired bras so have struggled to find something with enough light support that doesn't dig in. The clasps are really use to undo and fasten back up. Also great value for money.   Susan , 21/07/2016

    The bra was very comfortable and I was pleased from the start. Being able to stretch has made a real difference and it thoroughly deserves the 3 awards it has won. I would recommend it to anyone.   Julie Douglas , 20/07/2016

    Haven't used these yet. But tried them on and they are by far the most comfortable bra in the world!   Ashlea Whitelock , 18/07/2016

    Really comfy bras for home or relaxing. Perfect for night-time and holding breast pads in place. Wash well and dry quickly which is handy. Not overly supportive for larger sizes, but the wide band is soft and does not dig in.   JCM , 13/07/2016

    Lovely soft bra, I tend to wear it in bed or at home because I feel that it doesn't quite have enough support for outdoor use. I am a 32 F, this bra fits snuggly. The nursing clips are easy to open and close with one hand. A good comfortable bra at a great price.   Mary , 12/07/2016

    Really comfortable, good support.   Jennifer Dawson , 08/07/2016

    Really comfortable with easy nursing straps.   DD , 06/07/2016

    Amazing bra soooo comfortable and supportive! Highly recommend!   Eleanor Thompson , 06/07/2016

    Comfy and easy to undo clips for feeding. Suspect they might be a tight fit for anybody with a large cup size though!   J , 28/06/2016

    Easy to wear, moulds to to your breast shape and size! Feels really comfy when on! Bought it to wear during water birth, but also for breast feeding.   Kam , 30/05/2016

    Lovely fabric. Very comfortable and adapts to your changing size. Will probably buy another one to see me through...   Emma , 29/05/2016

    Really comfortable! The assistant at the shop was very helpful in picking up the sizes and I could order the colour I need online!   Tao F , 23/05/2016

    Super for feeding in as it's very comfortable and gives amazing support, ideal for wearing day and night.   Kirsti , 23/05/2016

    Very comfy and quick delivery. Lovely people in store too!   Polly bunce , 20/05/2016

    The best and most comfortable nursing bra available.   Robin Meier , 19/05/2016

    My friend recommended this bra to me. I was so pleased she did. I actually wrote her a message to say 'thank you, that is THE most comfortable bra in the world'. The process of ordering online was very easy and I was very impressed with the free delivery. In fact, as soon as I had received the first bra and tried it on, I immediately ordered exactly the same again. I usually find it so difficult to find nicely fitting plain black bras, but this one was perfect in every way. I'd definitely recommend it!   Alice , 10/05/2016

    Great bra, really comfortable, good sizing, adjusts to changing size. Highly recommend   Rebecca , 10/05/2016

    These bras are amazing, couldn't be without! They are soft and comfy to wear when breastfeeding. Also wear them in bed which keeps sore nipples away from rubbing on duvet. Have recommended to some pregnant friends!   Vicki , 26/04/2016

    Great bra's - I now have 4, use for night time but probably not supportive enough for daytime if large bust. Very comfortable.   Rachel , 20/04/2016

    Comfortable, versatile, cheap. Pretty much everything you want from a maternity bra.   Wendy S , 12/04/2016

    Brilliant bra for bedtime. Soft & comfortable & convenient for night time feeding.   Hayley lewis , 31/03/2016

    Really comfortable and quite supportive bra. Bought in a couple of sizes to accommodate changing boob size! I am quite large chested for my size and thought I might be able to wear this only at night but so far (in very late pregnancy) I am finding it supportive enough for during the day too. Good price for the quality.   Kate , 28/03/2016

    Nice maternity bra. Not sure it would be great for everyone as its not measured in the conventional sense but I have got good wear out of it and I am a 36G   Jus , 17/03/2016

    Nice product. Comfortable and true to size. Washes well. Would highly recommend   Kirsty , 14/03/2016

    Love this and now have 3 of them. Really comfortable and supportive, perfect for breastfeeding   Josie , 09/03/2016

    Very comfortable maternity bra. Use it mainly for sleeping. Have not used it for nursing yet as baby not yet arrived. Good value and speedy delivery. Would definitely recommend.   Karen , 09/03/2016

    Comfortable and very reasonably priced. Come up quite small in my opinion so go larger than you would normally.   Jane Curtis , 08/03/2016

    I bought this bra to see me through the last few weeks of pregnancy as my normal bras were starting to get uncomfortable. I'm also hoping it will work for the first few days of motherhood until I know what size I am while breast feeding. I have been really pleased with it so far. I have very full breasts at the moment so it's not really supportive enough to wear out and about but it is so comfortable to get changed into to wear around the house. It's really good quality and a great price. I would definitely recommend.   Rebecca , 08/03/2016

    Well made bra top with good support for being around the house and sleeping in.   Lucy , 29/02/2016

    Have this in black and white. Excellent bra; very comfy, easy to handle clasps (can easily do one handed), room for growth up and down through the early days and when your size decreases over time. Perhaps not the most supportive but I really liked them (I went up to a 32F) in spite of this for low impact activity or at night.   Anna , 25/02/2016

    I love these bras - I use them for night time and discovered them after my first child was born in 2013 (needed something to hold breast pads in place so no bra was not an option). My original 2 had gone slightly hardened now after 3 years of continuous use and these new ones I've bought are so lovely and soft. Makes breastfeeding my 2 year old so much easier at night, especially with varying breast size now I'm also 31 weeks pregnant! Really do adapt to your size. A godsend. Got them from jojo with 10% off - cheapest price anywhere on Internet! At an F cup I find not supportive enough for daytime though....   Rachel , 11/02/2016

    Comfortable as well as supportive, great buy!   Nasreen surve , 20/01/2016

    Great product, comfortable fit, supportive straps plenty of adjustment. Great for pregnancy and will probably use for feeding at home when baby arrives.   Emily , 19/01/2016

    Nice stretchy fabric and a good fit. Love that it adjusts to your breast size changes through late pregnancy and start of breastfeeding. The straps come off easily. Perhaps too easily (they sometimes snap off) which is why I'm only giving it 4 stars.   Maya , 15/01/2016

    Very comfortable, easy to use   Natalie , 25/11/2015

    Didn't find these the most comfortable in pregnancy but since I've started feeding they are much better than any of the others for some reason! Very pleased :-)   Jess , 20/11/2015

    These bras are exceptionally comfortable as a sleep bra. I wouldn't say they were for daytime use but I would definitely recommend them for comfort. Refer to the size guide as I measured up differently by the chart than I would normally buy myself in a shop.   GemmaC , 07/11/2015

    Absolutely brilliant bra - so comfortable, washes well, looks good. I had stopped wearing a bra because all the others I had tried were so uncomfortable, now I have this bra in white and black and I am very happy. Excellent price too, especially for such good quality- Highly recommend!   Elizabeth , 15/10/2015

    I wish I'd found these earlier in my pregnancy as I struggled to keep up with growth in other bras and everything was so uncomfortable! These are stretchy but hold your shape, very accommodating and look good under your clothes. I bought one, then went back and got another... Haven't started feeding yet but wouldn't give these up!   Olivia , 15/10/2015

    Easy to unclip, comfortable and well priced!   Adele , 13/10/2015

    I am expecting my second child, and having practically lived in my two Emma Jane bras for my first one, I've topped up again. For the smaller breasted women they are supportive, comfortable and so practical for breastfeeding in public. I cannot rate this product enough.   Anna , 03/09/2015

    Very comfortable nursing bra. Would highly recommend.   Maria-Anna Biard , 09/07/2015

    Bought this bra in my third trimester of pregnancy as a comfy sleep bra which would also prove useful for nursing. So glad I did. The cups and seams of normal bras were getting increasingly uncomfortable but this bra is so soft - no rubbing or digging in. Not really supportive enough for large breasts during the day but perfect for evenings and nighttimes. Great purchase.   Lilfleur , 30/05/2015

    Great quality at a great price!! Originally bought 3, and since having baby have purchased more in various colours. Great fit / comfortable / easy to unfasten and refasten, wash very well.   Laura B , 21/05/2015

    I was fitted for this bra in store. I bought it in white, but they did not have in black, so I ordered online. Great bra. Really comfortable, with lots of support. Will be great for feeding. Really pleased.   Lorna , 11/05/2015

    lovely comfy bra, brought during pregnancy and so pleased it still fits great at the end. brought loads of other bras as my boobs grew but this one solves that problem. highly reccommend   claire , 15/04/2015

    Ok as a maternity bra but not supportive enough for nursing breasts!   Alison clarke , 04/02/2015

    Ordered this bra as I found a lot of breastfeeding bras left a lumpy look under tight fitting tops. This bra prevents this and as it is stretchy it remains comfortable through the day. Will be picking up more of these.   Mel , 27/01/2015

    I have recommended this bra in store it is more comfortable than previous ones I bought from jojoman.. However after few hours I get very itchy around sides of my breast..   Selin , 31/12/2014

    The best maternigy and nursing bra I have found. It looks good and most importantly is very comfortable. Stretches with your changing shape which means you don't have to buy lots of different sizes throughout your pregnancy and nursing stages.   Michaela , 02/12/2014

    Really comfy, nice to sleep in and easy access for feeding. And nice fit too, so I would wear in the day time too. Only slight issue is the info printed on the inside comes off on me sometimes. But once it's all come off, won't be a problem any more!   Saskia , 26/11/2014

    Really comfortable and soft, and lovely to wear but for me more of a sleep bra than day bra as it doesn't give my 36E boobs enough support for day time.   Andrea , 12/11/2014

    I love this bra its so comfortable and u feel well supported, the clips are very easy u can even do them one handed highly recomend thgghis product!   Jacqueline Clark , 21/10/2014

    this nursing bra is very comfortable during the day and night. it's easy to use. i wished a bit more support because i hoped I could run with (I'm 30d and this bras starts only at 32). just have to find another type of bra for running. i don't know about material quality yet as i didn't wash them a lot but seems ok for now. buy them if you want something easy and comfy.   Florence , 08/10/2014

    Very comfortable and nice fabric. Would like more support. Love sleeping in it but not so good for an active day. I'm a DD and feel like I needed a bit more support.   Amy wilcock , 26/09/2014

    Very comfortable. Suitable for both daytime and nighttime. I felt a bit tight for the first time when I wore but it gets to fit better as you wear.   Maggie , 20/08/2014

    This bra is the most comfortable maternity bra I've tried and I've tried a few. It has plenty of space for adjusting and the fabric is really soft and so far washes well.   Sam Spink , 19/08/2014

    These bras are so comfy and supportive and also very stretchy, so exact sizing is not an issue. I wear them day and night for extra comfort when pregnant, and they will be perfect when nursing too.   Georgie , 21/07/2014

    Really comfortable for sleeping and daytime in those early days after the birth when your milk is coming in. Very supportive without being restrictive. The only thing is that breast pads will show through but if you're just in the house or wearing loose tops it doesn't matter.   ED , 02/07/2014

    great bra, allows for changing size throughout the day. holds pads pretty well too   zoe , 28/06/2014

    I love the fabric so much and the support it gives. It's very comfortable and size (36B-F) which I ordered perfectly fits for a petite mum like me. And because of the very positive reviews of other mums on this site, I ordered black and white of the same sizes as a good combination to my light and dark coloured breastfeeding tops/dresses. Therefore, I'm giving this with 5 stars!   Teresa van der Zee , 25/06/2014

    Very comfortable - good for wearing at night   Olivia Taylor , 10/06/2014

    So comfortable. Really lovely to wear and clips work well.   Nik , 07/06/2014

    Nice and soft. Very comfy, ideal for night breastfeeding. I am ordering a couple of them.   Maria , 25/05/2014

    Very comfortable bras - breathable, flexible material and easy to wear, particularly as cup size changes so much while nursing. I have practically lived in these while nursing! Only negative is that the cut is fairly high in the front, so the bra shows with some criss-cross shirts, but this is the price you pay for good support!   Maya , 18/05/2014

    Really lightweight and soft, feels so comfortable on with the stretch fabric and seamfree design. Very good value for money.   Lauren , 15/05/2014

    Extremely comfortable nursing bra - great value for money and much cheaper than other brands   Clare Cleverly , 06/05/2014

     

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Description

The Emma Jane Seam Free Maternity & Nursing Bra is designed to adjust to your changing breast size and shape, and provide maximum comfort. The restricted stretch in the straps ensure extra support, leaving you feeling comfortable and confident.

Fit and features

  • Ideal for maternity and nursing
  • Extra soft and comfortable
  • Seam-free
  • Restricted stretch straps for improved support
  • Adapts to changing breast shape
  • Clip shut drop cups
  • 4 Hook and eye fastenings to adjust as you grow
  • One cup size fits B-F cups
  • 90% Polyamide, 10% Elastane
  • Machine washable at 30 degrees

Delivery

Option Cost Times
Free Standard Delivery* FREE 3-5 working days
Next Day Delivery £5.00 1 working day*
Saturday Delivery £8.50 From 1 working day*
Sunday Delivery £8.50 From 1 working day*

*Free Standard Delivery to all UK addresses, including Highlands and Islands, Northern Ireland, The Channel Islands, ISle of Scilly and The Isle of Man.
*Next Day orders must be placed by 3pm Monday to Friday, please allow one extra business day for orders placed after this time.
*Saturday and Sunday orders must be placed by 3pm Friday.

Click here for further information >

 

Returns

We take great care and pride in the quality of our products and we hope that you are happy with your purchases, however if you do need to return an item you can do so within 28-days of receipt.

For you to be guaranteed a full refund please ensure that the items returned are not worn, damaged or altered and have their swing tags attached. We regret they may not be accepted back if they are not in perfect condition.

You may also return items to any of our JoJo stores.

Reviews

I would thoroughly recommend these bras to any pregnant woman, because I have found them to be real value for money. They are very comfortable, easily adjustable and highly practical when it comes to breastfeeding your baby. I bought 3 bras and since the birth of my baby have found them to be one the wisest purchases to have made, well worth the awards they have won.   Julie Douglas , 26/07/2016

Best nursing bra I've found! I don't wear underwired bras so have struggled to find something with enough light support that doesn't dig in. The clasps are really use to undo and fasten back up. Also great value for money.   Susan , 21/07/2016

The bra was very comfortable and I was pleased from the start. Being able to stretch has made a real difference and it thoroughly deserves the 3 awards it has won. I would recommend it to anyone.   Julie Douglas , 20/07/2016

Haven't used these yet. But tried them on and they are by far the most comfortable bra in the world!   Ashlea Whitelock , 18/07/2016

Really comfy bras for home or relaxing. Perfect for night-time and holding breast pads in place. Wash well and dry quickly which is handy. Not overly supportive for larger sizes, but the wide band is soft and does not dig in.   JCM , 13/07/2016

Lovely soft bra, I tend to wear it in bed or at home because I feel that it doesn't quite have enough support for outdoor use. I am a 32 F, this bra fits snuggly. The nursing clips are easy to open and close with one hand. A good comfortable bra at a great price.   Mary , 12/07/2016

Really comfortable, good support.   Jennifer Dawson , 08/07/2016

Really comfortable with easy nursing straps.   DD , 06/07/2016

Amazing bra soooo comfortable and supportive! Highly recommend!   Eleanor Thompson , 06/07/2016

Comfy and easy to undo clips for feeding. Suspect they might be a tight fit for anybody with a large cup size though!   J , 28/06/2016

Easy to wear, moulds to to your breast shape and size! Feels really comfy when on! Bought it to wear during water birth, but also for breast feeding.   Kam , 30/05/2016

Lovely fabric. Very comfortable and adapts to your changing size. Will probably buy another one to see me through...   Emma , 29/05/2016

Really comfortable! The assistant at the shop was very helpful in picking up the sizes and I could order the colour I need online!   Tao F , 23/05/2016

Super for feeding in as it's very comfortable and gives amazing support, ideal for wearing day and night.   Kirsti , 23/05/2016

Very comfy and quick delivery. Lovely people in store too!   Polly bunce , 20/05/2016

The best and most comfortable nursing bra available.   Robin Meier , 19/05/2016

My friend recommended this bra to me. I was so pleased she did. I actually wrote her a message to say 'thank you, that is THE most comfortable bra in the world'. The process of ordering online was very easy and I was very impressed with the free delivery. In fact, as soon as I had received the first bra and tried it on, I immediately ordered exactly the same again. I usually find it so difficult to find nicely fitting plain black bras, but this one was perfect in every way. I'd definitely recommend it!   Alice , 10/05/2016

Great bra, really comfortable, good sizing, adjusts to changing size. Highly recommend   Rebecca , 10/05/2016

These bras are amazing, couldn't be without! They are soft and comfy to wear when breastfeeding. Also wear them in bed which keeps sore nipples away from rubbing on duvet. Have recommended to some pregnant friends!   Vicki , 26/04/2016

Great bra's - I now have 4, use for night time but probably not supportive enough for daytime if large bust. Very comfortable.   Rachel , 20/04/2016

Comfortable, versatile, cheap. Pretty much everything you want from a maternity bra.   Wendy S , 12/04/2016

Brilliant bra for bedtime. Soft & comfortable & convenient for night time feeding.   Hayley lewis , 31/03/2016

Really comfortable and quite supportive bra. Bought in a couple of sizes to accommodate changing boob size! I am quite large chested for my size and thought I might be able to wear this only at night but so far (in very late pregnancy) I am finding it supportive enough for during the day too. Good price for the quality.   Kate , 28/03/2016

Nice maternity bra. Not sure it would be great for everyone as its not measured in the conventional sense but I have got good wear out of it and I am a 36G   Jus , 17/03/2016

Nice product. Comfortable and true to size. Washes well. Would highly recommend   Kirsty , 14/03/2016

Love this and now have 3 of them. Really comfortable and supportive, perfect for breastfeeding   Josie , 09/03/2016

Very comfortable maternity bra. Use it mainly for sleeping. Have not used it for nursing yet as baby not yet arrived. Good value and speedy delivery. Would definitely recommend.   Karen , 09/03/2016

Comfortable and very reasonably priced. Come up quite small in my opinion so go larger than you would normally.   Jane Curtis , 08/03/2016

I bought this bra to see me through the last few weeks of pregnancy as my normal bras were starting to get uncomfortable. I'm also hoping it will work for the first few days of motherhood until I know what size I am while breast feeding. I have been really pleased with it so far. I have very full breasts at the moment so it's not really supportive enough to wear out and about but it is so comfortable to get changed into to wear around the house. It's really good quality and a great price. I would definitely recommend.   Rebecca , 08/03/2016

Well made bra top with good support for being around the house and sleeping in.   Lucy , 29/02/2016

Have this in black and white. Excellent bra; very comfy, easy to handle clasps (can easily do one handed), room for growth up and down through the early days and when your size decreases over time. Perhaps not the most supportive but I really liked them (I went up to a 32F) in spite of this for low impact activity or at night.   Anna , 25/02/2016

I love these bras - I use them for night time and discovered them after my first child was born in 2013 (needed something to hold breast pads in place so no bra was not an option). My original 2 had gone slightly hardened now after 3 years of continuous use and these new ones I've bought are so lovely and soft. Makes breastfeeding my 2 year old so much easier at night, especially with varying breast size now I'm also 31 weeks pregnant! Really do adapt to your size. A godsend. Got them from jojo with 10% off - cheapest price anywhere on Internet! At an F cup I find not supportive enough for daytime though....   Rachel , 11/02/2016

Comfortable as well as supportive, great buy!   Nasreen surve , 20/01/2016

Great product, comfortable fit, supportive straps plenty of adjustment. Great for pregnancy and will probably use for feeding at home when baby arrives.   Emily , 19/01/2016

Nice stretchy fabric and a good fit. Love that it adjusts to your breast size changes through late pregnancy and start of breastfeeding. The straps come off easily. Perhaps too easily (they sometimes snap off) which is why I'm only giving it 4 stars.   Maya , 15/01/2016

Very comfortable, easy to use   Natalie , 25/11/2015

Didn't find these the most comfortable in pregnancy but since I've started feeding they are much better than any of the others for some reason! Very pleased :-)   Jess , 20/11/2015

These bras are exceptionally comfortable as a sleep bra. I wouldn't say they were for daytime use but I would definitely recommend them for comfort. Refer to the size guide as I measured up differently by the chart than I would normally buy myself in a shop.   GemmaC , 07/11/2015

Absolutely brilliant bra - so comfortable, washes well, looks good. I had stopped wearing a bra because all the others I had tried were so uncomfortable, now I have this bra in white and black and I am very happy. Excellent price too, especially for such good quality- Highly recommend!   Elizabeth , 15/10/2015

I wish I'd found these earlier in my pregnancy as I struggled to keep up with growth in other bras and everything was so uncomfortable! These are stretchy but hold your shape, very accommodating and look good under your clothes. I bought one, then went back and got another... Haven't started feeding yet but wouldn't give these up!   Olivia , 15/10/2015

Easy to unclip, comfortable and well priced!   Adele , 13/10/2015

I am expecting my second child, and having practically lived in my two Emma Jane bras for my first one, I've topped up again. For the smaller breasted women they are supportive, comfortable and so practical for breastfeeding in public. I cannot rate this product enough.   Anna , 03/09/2015

Very comfortable nursing bra. Would highly recommend.   Maria-Anna Biard , 09/07/2015

Bought this bra in my third trimester of pregnancy as a comfy sleep bra which would also prove useful for nursing. So glad I did. The cups and seams of normal bras were getting increasingly uncomfortable but this bra is so soft - no rubbing or digging in. Not really supportive enough for large breasts during the day but perfect for evenings and nighttimes. Great purchase.   Lilfleur , 30/05/2015

Great quality at a great price!! Originally bought 3, and since having baby have purchased more in various colours. Great fit / comfortable / easy to unfasten and refasten, wash very well.   Laura B , 21/05/2015

I was fitted for this bra in store. I bought it in white, but they did not have in black, so I ordered online. Great bra. Really comfortable, with lots of support. Will be great for feeding. Really pleased.   Lorna , 11/05/2015

lovely comfy bra, brought during pregnancy and so pleased it still fits great at the end. brought loads of other bras as my boobs grew but this one solves that problem. highly reccommend   claire , 15/04/2015

Ok as a maternity bra but not supportive enough for nursing breasts!   Alison clarke , 04/02/2015

Ordered this bra as I found a lot of breastfeeding bras left a lumpy look under tight fitting tops. This bra prevents this and as it is stretchy it remains comfortable through the day. Will be picking up more of these.   Mel , 27/01/2015

I have recommended this bra in store it is more comfortable than previous ones I bought from jojoman.. However after few hours I get very itchy around sides of my breast..   Selin , 31/12/2014

The best maternigy and nursing bra I have found. It looks good and most importantly is very comfortable. Stretches with your changing shape which means you don't have to buy lots of different sizes throughout your pregnancy and nursing stages.   Michaela , 02/12/2014

Really comfy, nice to sleep in and easy access for feeding. And nice fit too, so I would wear in the day time too. Only slight issue is the info printed on the inside comes off on me sometimes. But once it's all come off, won't be a problem any more!   Saskia , 26/11/2014

Really comfortable and soft, and lovely to wear but for me more of a sleep bra than day bra as it doesn't give my 36E boobs enough support for day time.   Andrea , 12/11/2014

I love this bra its so comfortable and u feel well supported, the clips are very easy u can even do them one handed highly recomend thgghis product!   Jacqueline Clark , 21/10/2014

this nursing bra is very comfortable during the day and night. it's easy to use. i wished a bit more support because i hoped I could run with (I'm 30d and this bras starts only at 32). just have to find another type of bra for running. i don't know about material quality yet as i didn't wash them a lot but seems ok for now. buy them if you want something easy and comfy.   Florence , 08/10/2014

Very comfortable and nice fabric. Would like more support. Love sleeping in it but not so good for an active day. I'm a DD and feel like I needed a bit more support.   Amy wilcock , 26/09/2014

Very comfortable. Suitable for both daytime and nighttime. I felt a bit tight for the first time when I wore but it gets to fit better as you wear.   Maggie , 20/08/2014

This bra is the most comfortable maternity bra I've tried and I've tried a few. It has plenty of space for adjusting and the fabric is really soft and so far washes well.   Sam Spink , 19/08/2014

These bras are so comfy and supportive and also very stretchy, so exact sizing is not an issue. I wear them day and night for extra comfort when pregnant, and they will be perfect when nursing too.   Georgie , 21/07/2014

Really comfortable for sleeping and daytime in those early days after the birth when your milk is coming in. Very supportive without being restrictive. The only thing is that breast pads will show through but if you're just in the house or wearing loose tops it doesn't matter.   ED , 02/07/2014

great bra, allows for changing size throughout the day. holds pads pretty well too   zoe , 28/06/2014

I love the fabric so much and the support it gives. It's very comfortable and size (36B-F) which I ordered perfectly fits for a petite mum like me. And because of the very positive reviews of other mums on this site, I ordered black and white of the same sizes as a good combination to my light and dark coloured breastfeeding tops/dresses. Therefore, I'm giving this with 5 stars!   Teresa van der Zee , 25/06/2014

Very comfortable - good for wearing at night   Olivia Taylor , 10/06/2014

So comfortable. Really lovely to wear and clips work well.   Nik , 07/06/2014

Nice and soft. Very comfy, ideal for night breastfeeding. I am ordering a couple of them.   Maria , 25/05/2014

Very comfortable bras - breathable, flexible material and easy to wear, particularly as cup size changes so much while nursing. I have practically lived in these while nursing! Only negative is that the cut is fairly high in the front, so the bra shows with some criss-cross shirts, but this is the price you pay for good support!   Maya , 18/05/2014

Really lightweight and soft, feels so comfortable on with the stretch fabric and seamfree design. Very good value for money.   Lauren , 15/05/2014

Extremely comfortable nursing bra - great value for money and much cheaper than other brands   Clare Cleverly , 06/05/2014

 

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Sizing Guide

Maternity Wear

Most of our maternity collection is available in sizes 8 - 18 with some styles starting at size 6. Our maternity clothes are designed to fit your changing shape, so look for your pre-pregnancy size to ensure the perfect fit. Use our sizing guide to check which size will be the most comfortable for you during your pregnancy.

Measuring Guidelines


  • We advise you to buy your pre-pregnant size. Styles have been cut to allow for your changing shape but should fit the following approximate figure measurements. - Please note that garment measurements vary according to the design.
  • Items sized S, M, L are cut in extra stretchy fabric to fit both size groups.
  • Lengths are calculated from under the waistband on skirts, nape of neck to hem on dresses and inside leg on trousers and shorts.
  • Many waistbands are soft, stretchy jersey which can be rolled up over or under the bump.
  • Some waistbands on maternity clothes (where stated) have adjustable button elastic. For comfort and fit, simply adjust the width by moving from one buttonhole to the next as you grow and take in again after the birth.

Maternity Wear Size Chart

Size Bust (inches / cms)
(fullest part)
Hips (inches / cms)
(under bump)
XS 6 32-33" / 81-85cms 34-36" / 86-92cms
S 8 33-35" / 85-89cms 36-38" / 92-97cms
10 35-36" / 89-93cms 38-39" / 97-100cms
M 12 36-38" / 93-97cms 39-41" / 100-104cms
14 38-39" / 97-100cms 41-42" / 104-108cms
L 16 39-41" / 100-104cms 42-44" / 108-112cms
18 41-42" / 104-108cms 44-46" / 112-117cms
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Maternity Waistband Guide

1. Deep jersey waistband

Versatile style that can be folded under or over your belly. Wear down to keep your belly cool, or wear up to provide modesty and gentle support.

2. Deep jersey waistband with stay-put elastic top

Hidden soft and stretchy elastic to the top of the band to offer a firm but gentle hold. Designed to not roll down whilst being worn over your belly.

3. Single layer jersey waistband

Cooling single layer jersey for modesty and comfort with fixed elastic to top for firm but gentle hold.

4. Under belly waistband

Combines authentic styling with the comfort and support of a low jersey belly band. Worn under the belly to help keep you cool.

5. Wide under belly waistband

Combines authentic styling with the comfort and support of a jersey belly band. Worn over the belly to provide modesty and gentle support.

6. Wide waistband front with tailored back

Authentic styling to back – great for fitted back styles – but with all the stretch and comfort of a wide waistband to the belly. Buttonhole adjustable elastic to adapt as you grow.

7. Wide under belly waistband with special back

Offers modesty and gentle support to front with a special stretchy panel at the back waistband for additional hold and support.

8. Nightwear pregnancy and
nursing fit

Soft, wide waistband to wear under or over the belly. Drawstrings can be tied to adjust the waistband to your shape both during and after pregnancy.
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Maternity and Nursing Bras

Choosing the right bra during your pregnancy can be confusing, which is why you’ll find everything you need to know here. No two women will be exactly the same throughout pregnancy and breastfeeding but the following guidelines will give you an idea of what you will need.

Once the milk comes in, the cup size will increase by at least one size, so nursing bras purchased before the birth should allow for this.

The rib cage size should reduce back to its pre-pregnant size within a few weeks of the birth – which is why nursing bras have so many back size adjustors. When trying a bra before the birth, ensure that the back is on one of the loosest fittings, to allow you to tighten it as your rib cage retracts after the birth.

The nursing bras that fit before and after the birth will possibly not fit a couple of months later once a breastfeeding pattern has been established. You may need to purchase smaller bras at this stage.

What will I need for pregnancy and breastfeeding
  • 2 maternity bras and 2 nursing bras
  • Or 4 nursing bras (which can be worn during the later stages of pregnancy)
  • 2 sleep bras (unless the style chosen for the above is also suitable for sleep)
  • 2 packs of nursing inserts
  • 1 pregnancy support pillow
  • Mattress protection sheet
  • In preparation for breastfeeding we also recommend that you have a supply of nipple cream. A good lanolin based cream is perfect and is available from all chemists.

Bra Size Chart

If your under bust measures: Your cup size will be:
28-29" 30-31" 32-33" 34-35" 36-37" 38-39"
Then your bra size will be:
32 34 36 38 40 42
Then if your across bust measures:
33-34" 35-36" 37-38" 39-40" 41-42" 43-44" B
34-35" 36-37" 38-39" 40-41" 42-43" 44-45" C
35-36" 37-38" 39-40" 41-42" 43-44" 45-46" D
36-37" 38-39" 40-41" 42-43" 44-45" 46-47" DD
37-38" 39-40" 41-42" 43-44" 45-46" 47-48" DDD/E
38-39" 40-41" 42-43" 44-45" 46-47" 48-49" F
39-40" 41-42" 43-44" 45-46" 47-48" G
40-41" 42-43" 44-45" 46-47" 48-49" H
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Baby and Children's Wear

We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.

Measuring Guidelines

  • Comfort– we choose to use natural fibers (e.g. cotton or wool) wherever possible and test all fabrics for softness and suitability for delicate newborn and baby skin.
  • Practicality– we know how difficult it is to dress a wriggly little baby and have designed many innovative ways of making this often tricky task much easier – such as wrap over bodies, sleepsuits that open completely flat and wrap over knits.
  • Functionality– we aim to think as a parent & provide functional items. We all know there is no toddler in the world who will not want to splash and even sit in a nice deep puddle, so with this in mind we developed rainwear, which was totally waterproof but also breathable (so the child doesn’t get hot and sweaty). Most rainwear is either shower proof and breathable or waterproof but made of non-breathable PVC. This is just one example out of hundreds of styles where we would not accept a compromise & sought the perfect solution even if, sometimes, it means the items are a little more expensive than less effective versions.
  • Style– dressing your baby or child should be a huge pleasure and we make sure that our designs not only incorporate all of the above practical elements, but are also totally adorable. Even functional clothing like our Polarfleece buntings or our onesies have a real ‘ahhhh’ factor.

Children's Clothes Size Chart

Our Size
(approx. age)
Height (inches / cms)
(up to)
Weight (lbs / kgs)
(up to)
Leg (inches / cms)
(outside leg from waist to floor)
Arm (inches / cms)
(over arm from side neck to wrist)
Extra Tiny Baby 19" / 50cms 6lb / 2.7kg 9" / 23cm 6" / 16cm
Tiny Baby 20" / 52cm 7lb / 3.2kg 10" / 25cm 7" / 18cm
Newborn 22" / 56cm 10lb / 4.5kg 12" / 30cm 8" / 22cm
0-3mths 24" / 62cm 13lb / 5.8kg 13" / 33cm 9" / 24cm
3-6mths 27" / 68cm 18lb / 8kg 15" / 38cm 11" / 27cm
6-9mths
(Sleepsuits Only)
29" / 74cm 20lb / 9kg 15.5" / 40cm 11.5" / 29cm
9-12mths
(Sleepsuits Only)
30" / 78cm 22lb / 10kg 16" / 42cm 12" / 31cm
6-12mths 30" / 78cm 22lb / 10kg 16" / 42cm 12" / 31cm
12-18mths 33" / 84cm 25lb / 11.5kg 18" / 46cm 13" / 34cm
18-24mths 36" / 92cm 29lb / 13kg 20" / 50cm 15" / 38cm
2-3yrs 39" / 98cm 35lb / 16kg 21" / 54cm 16" / 41cm
3-4yrs 41" / 104cm 40lb / 18kg 23" / 58cm 17" / 43cm
4-5yrs 43" / 110cm 45lb / 20kg 24" / 62cm 18" / 45cm
5-6yrs 46" / 116cm 51lb / 23kg 26" / 66cm 19" / 47cm

Children's Socks and Tights Size Chart

Our Size
(approx. age)
Fits UK Shoe Size
(approx.)
0-3mths 1
3-6mths 2
6-12mths 3-4
1-2yrs 5-6
2-3yrs 7-8
3-4yrs 7-8
4-5yrs 8-10
4-6yrs 9-12
5-6yrs 11-13

Children's Shoes Size Chart

Our shoes are sold in UK or European sizing. Please check which size is closest to your US size required and order the UK or European size as offered.

Approx. Age US
shoe size
UK
shoe size
EUR
shoe size
Approx. Insole Length
(inches / cms)
6-9mths 4 3 19 4¼" / 11.5cms
9-12mths 5 4 20-21 5" / 12.5cms
12-18mths 6 5 22 5¼" / 13.5cms
18-24mths 7 6 23 5½" / 14cms
2yrs 8 7 24 6" / 16cms
3yrs 9 7½-8 25 6¼" / 16.2cms
4yrs 8-8½ 26 6½" / 16.8cms
4½yrs 10 9 27 6¾" / 17cms
5yrs 11 10 28 7" / 18cms
5½yrs 11½ 11 29 7½" / 20cms
6yrs 13 12 30 8" / 21cms

Children's Hats Size Chart

Our Size Hat inner circumference (cms)
0-3mths 44cms
0-6mths 46cms
3-6mths 48cms
0-12mths 49cms
6-12mths 50cms
1-2yrs 52cms
2-3yrs 53cms
3-5yrs 54cms
4-5yrs 55cms
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Sleeping Bags

We would recommend checking your child’s measurements against our sizing guide as we may vary slightly from other brands.

Sleeping Bag Guide

A sleeping bag prevents your baby from pulling the covers over their head, sliding down under the blankets or kicking off the covers and getting cold.
  • You can cuddle your baby to sleep in their bag, then lay them in their cot without waking and your baby will feel safe and secure wherever they are sleeping.
  • All our sleeping bags are made from 100% Cotton.

Sleeping Bag Lengths

Style Age Length (inches)
Muslin Sleeping Bags 0-6mths 27.5"
6-12mths 35.5"
18mths-4yrs 36-42"
Newborn Sleeping bags Newborn 19"
0-3mths 22"
3-6mths 24"
Travel / Cozy Sleeping Bags 0-6mths 26"
6-12mths 34"
18mths-4yrs 36-42"

Which Bag to Use

We offer various sizes of sleeping bag depending on the age of your child and the type of bag:
  • Newborn sleeping bag – An under 1 tog jersey single layer, perfect as a starter sleeping bag.
  • Travel sleeping bag – Ideal for use in strollers and car seats due to the harness openings. Sleeves are removable for indoor use and warmer weather.
  • Cosy jersey sleeping bag – Ideal for use in winter or cooler climates. Detachable sleeves..
Temp °C Season Which Bag What to Wear
23°C+ High summer or vacation in hot countries Under 1 tog Bag Cotton Bodysuit
20°-22°C All year round except in temperate climates Regular 2.5 tog Bag Cotton Bodysuit
17°-19°C Warmer Climates Regular 2.5 tog Bag Cotton Bodysuit + Sleepsuit
12°-16°C Winter Cozy 3.5 tog Bag Cotton Bodysuit + Sleepsuit
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