From a Mother to Another Initiative

To continue to support The Duchess of Cambridge’s initiative to boost support for baby banks across
the UK, who have seen a rise in demand for their services due to the ongoing pandemic, we will be collecting From a Mother to Another donations in all our stores.

We generally collect for a few weeks in the run up to Mother’s Day, but due to the COVID-19 lockdown, our plans this year were put on hold. Therefore, we will accept your sorted donations at our stores for the foreseeable future. As well as newborn packs there is a particular need for toddler sized clothing up to age 6 years old.

With your help, we aim to recycle and support more children and parents than ever before. Times are going to be tough for many, so we are committed to putting more money and resource into collecting, checking, packing and delivering your donations to those in need. Over the last five years we have prevented approximately 30 tonnes of clothing from going to waste by facilitating the delivery of generously donated clothing parcels to families in need in the UK and Ireland.

Please do sort through your clothes and drop them off at a store urgently – people are in dire need at this time. Follow the instructions very carefully since we can only accept pre-sorted items which comply with these rules.

Thank you from the bottom of our hearts.

Sort through your little worn and good quality pre-loved clothing, making up lovely outfits by size, sex and season up to aged 0-6 years. All brands are accepted and outfits should contain three to four items – they do not need to be full outfits, for instance you might want to put a coat with hat, gloves and tights or shorts with a top, socks and hat or maybe a couple of sleepsuits with some baby socks.

Our partner charities are in desperate need of older children’s clothing in size 2-6 years so anything in this size (even if not co-ordinating) would be much appreciated.

Place each complete outfit in a clear bag and label with the sex, size and season.

It really helps our partner charities to pick up the right FAMTA pack if the bags are labelled with the size, if they are suitable for boy, girl or unisex and for winter or summer seasons.

Please ensure the bag is see through and clearly labelled. You could recycle a clear garment bag form a JoJo delivery or ask for some spare bags in store.

Deliver to a JoJo store at a time that works for you. Find your nearest store and check opening times HERE. Please do not make large donations to our stores, some of them have no storage. If you have a larger group donation please arrange to deliver directly to our Warehouse in Newport.

As a thank you for taking the time to sort through your little one’s clothes to make up a gift pack for someone in need, we will give you a £5 voucher* when you pop into store.

T&Cs apply

1. The £5 voucher is valid until 30th September 2020. 
2. It is only valid in store, not online or with telephone/in store mail orders.
3. Only one voucher per customer.
4. The £35 minimum spend must be on full price items and is not valid with sale items, multibuys or gift cards. The voucher cannot be used in conjunction with any other offer.
5. There is no cash or product alternative.


We will check, pack into gorgeous gift bags and deliver your generous donations to our partner charities; Baby Basics & Little Village baby banks and Trussell Trust food banks amongst some smaller charities helping across the UK and Ireland.

Please take the time to de-stash and donate generously, there is far more demand for our amazing FAMTA gift packs than we can supply!

Out of sensitivity to the diverse recipients please do not include any clothing with Mummy or
Daddy, camouflage/army or religious prints or references on.

This initiative is part of our B Corp ethos, putting people and the planet before profit.