From a Mother to Another Initiative

Over the last five years, our From a Mother to Another initiative has prevented approximately 30
tonnes of clothing from going to waste by gifting generously donated clothing parcels to families in
need in the UK & Ireland. Nearly a third of the UK’s clothing ends up in landfill, that’s 350,000 tonnes
a year! With your help, we aim to prevent tonnes of children’s clothes from going to waste and support even more children and parents who find themselves in crisis.

Our collection times are usually limited to three weeks of the year but as we launched this campaign
as we went into lockdown we will be extending the collection period until further notice. During the
first two weeks of the Coronavirus lockdown our partners at Trussell Trust foodbanks saw an
unprecendented demand, sending out over 50,000 emergency food parcels in a week, double their
usual amount. At JoJo we want to support parents and familes who have been affected by the devastating effects the pandemic has had on the economy.

We have made it as safe as possible for you to donate. There will be a box placed in one of our
changing rooms for you to leave your donations, or you may leave a parcel in the doorway if you
prefer not to come in to the store. Please use the instructions below as a guide for donating.

Sort in to outfits by size, sex and season (for easy delivery) aged 0-6 years. Bundle up your items in
to co-ordinated outfits you think a family in need would love to receive. All brands are accepted and
outfits should contain three to four items suitable for a specific size, gender and season.

We are in desperate need of older children’s clothing in size 4-6 years so anything in this size would be gratefully received.

Place each complete outfit in a clear bag and label your parcel with the size, sex and season.
Please ensure the bag is see through and clearly labelled. You could use a sandwich bag, or a clear garment bag.

Deliver to a JoJo store at a time that works for you. Find your nearest store and check opening times HERE. . 
Every customer who donates two or more outfits will receive a £5 JoJo voucher to spend in store, valid with a £35 minimum spend. Only one voucher per customer.

T&Cs apply

1. The £5 voucher is valid until 30th September 2020. 
2. It is only valid in store, not online or with telephone/in store mail orders.
3. Only one voucher per customer.
4. The £35 minimum spend must be on full price items and is not valid with sale items, multibuys or gift cards. The voucher cannot be used in conjunction with any other offer.
5. There is no cash or product alternative.


We will check, pack into gorgeous gift bags and deliver your generous donations to our
partner charities. Donations will be distributed via the Trussell Trust foodbanks, Little Village
baby banks and other charities in the UK and Crosscare in Ireland.

This initiative is part of our B Corp ethos, putting people and the planet before profit.