From a Mother to Another

The From a Mother to Another recycling charity initiative works to reduce the amount of clothing waste going to landfill whilst helping those in humanitarian need in a practical manner.

Nearly a third of the UK’s clothing ends up in landfill, that’s 350,000 tonnes a year! Extending the average life of clothes by just three months of active use would reduce carbon and water waste by up to 5-10% a year. Over the last five years JoJo has saved approximately 30 tonnes of clothing and shoes from landfill and given to vulnerable families in need.

The FAMTA campaign begins a few weeks before Mother’s Day when we ask our customers to bring their good quality outgrown baby and children’s clothes to a JoJo store. All the packages are sent to our warehouse in Newport where we pack them into lovely gift parcels and send them to the charities we are working with to distribute them to families in crisis in the UK.

Our Partner Charities in the UK, Ireland and abroad include:

Not only have these clothes been saved from landfill they mean so much to the charities that receive them. Samantha Stapley, Corporate Partnerships Manager at The Trussell Trust, adds “We are delighted at the recent success of the From a Mother to Another campaign, which has supported foodbanks to offer additional help alongside emergency food to families referred to them. Over a third of the three-day emergency food supplies provided by Trussell Trust foodbanks go to children in crisis, the From a Mother to Another campaign means that Trussell Trust foodbanks can offer gift bags for children to struggling mums across the country.”