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Over the last eight years our From a Mother to Another recycling initiative has potentially saved 70 tonnes of baby and children’s clothing from going to waste by facilitating the delivery of generously donated parcels to families in need in the UK and Ireland.

Nearly a third of the UK’s clothing ends up in landfill; that’s 350,000 tonnes a year and we want to do something about it!

This year’s collection has now closed. We look forward to sharing details on our next From A Mother to Another collection soon, where you will be able to support our charity partners, as well as baby banks, and refugee centres.

When donations reopen in 2024, please follow the instructions below. We can only accept pre-sorted items which comply with these rules.



How to donate. This year’s collection has now closed. 

*T&C's apply.


1. This offer is valid in store only until the 31st May 2023.
2. Discount available on our JoJo Maman Bébé ranges only.
3. Discount not available on branded items, sale items, multibuys, gift cards, or in conjunction with any other offer.
4. There are no cash or product alternatives.
5. Only one voucher per customer.
6. The voucher must be handed over at the time of payment.

Out of sensitivity to the diverse recipients please do not include any clothing with Mummy or Daddy, camouflage/army or religious prints or references on.  



Thank you from us and our partner charities

This initiative is part of our B Corp ethos, putting people and the planet before profit.

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