Meet our icons.
Made for play. Adventure approved.

The Puddle Jumper

Mud-Ready Wellies

Our wellies have been championing puddle-jumping since 1993.

• Extra flex for comfort


• Quick-dry removable inserts


• Serious grip (for serious splashing)

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The Storm Chaser

Waterproof Jackets

The original, and still the best.
Our waterproof jacket doesn’t wait for sunshine.

• Fleece-lined for extra cosiness


• Machine washable like new, every time


• Waterproof bonded fabric (bring on the rain)

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The Forest
Explorer

Toasty Fleeces

Expedition-ready.
Snack-stashing pockets included.

• Thick fleece for extra warmth


• Super soft jersey lining for instant snug


• Machine washable for messy adventures

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The Cosy Kiteflyer

So Snug Knits

Keeping little adventurers warm since forever.

• No itch knits - cosy without complaints


• Warm, washable and bobble-proof


• Stays soft, wash after wash

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The Little
Showstopper

Party-Perfect Dresses

Ready for birthdays, dance floors, and everything in between.

• Beautifully detailed, inside and out


• Softly lined for comfort that lasts


• Washable - because cake happens

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The Space
Dreamer

Cloud-Soft Pjs

Mission: cosy comfort, destination: dreamland...

• Cloud-soft cotton that’s gentle on skin


• Elastic waistband for night-time wrigglers


• Easy-dress designs for no fuss bedtimes

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The Star
Cuddler

Soft Sleepsuits

All-night comfort for the littlest dreamers.

• 5-star rated for comfort


• Double-zip fastening for quick midnight changes


• Wash after wash, still soft

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The Forever
Friend

JoJo Plushies

Part plush, part best friend, 100% cuddle-approved.

• Kid-approved, cuddle tested softness


• Cute characters for every personality


• Lots to collect (and even more to love)

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