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 Enter the JoJo Toy Emporium…

On Christmas Eve, the air is filled with magic and excitement. Little ones are tucked up in bed hoping to hear sleighbells on the roof and to maybe, just maybe get a glimpse of Santa in the sky as he delivers their most-wanted toys. To make the magic happen and make their wishlist a reality, we’ve provided a little toy inspiration for your Christmas toy shop covering all budgets and dreams.

Some of our toys for girls and boys are more suited to being that special ‘main present’ thanks to their wow factor and heavier price tag. But if you’re looking to shop with intent and buy that one perfect toy that they’ve wanted all year, take the five-gift rule as a mini guide on toy shopping this year. We have some of the best toys to ignite a child's imagination (from a totally unbiased opinion), so without further ado, let’s go shopping!

Shop Toys   Shop Christmas

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Faith Fairy Rag Doll £22

Rag dolls are one of the oldest children’s toys of all time, there’s a reason they’re still a popular toy today! Fairy Faith is the magical dolly that will become your mini-me’s best friend. Super soft, cuddly and very enchanting, she’s perfect for encouraging imaginary play and taking on adventures.

Shop Dolls & Accessories


- Encourages imaginary play 

- You can get Faith personalised (extra cost of £6)

- A friendly companion

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Pretty Ditsy Wooden Toy Kitchen £110

Our Ditsy Wooden Play Kitchen is new in this year and is full of character! Little ones will spend hours imagining and creating their own little story set up. This wooden kitchen has everything a real kitchen has, including a sink, oven, hob and the essential play kitchen accessories for the most realistic play.

Shop Kitchen & Play Food


- Encourages imaginative play

- Builds character and independence

- Is a sustainable wooden purchase


Personalised Jellycat Bashful Bunny £22

Let’s face it, Jellycat soft toys never fail to delight! There are plenty of new and quirky Jellycat toys including the adorable Christmas Pudding, but there’s something about the Jellycat bunny that remains iconic. Go the extra mile and add their name to their toy and watch their little faces light up on Christmas morning.

Shop Soft Toys


- Option to personalise 

- Super soft and cuddly

- A timeless gift


Toniebox Starter Set £80

Enter the magical world of audio with a Toniebox: They play stories, songs and sing educational melodies that little ones will enjoy learning to. The starter set includes a Toniebox plus a free Tonie character to get them started. After that, there’s a world of Tonie characters to collect (£15 each) including the much-loved The Gruffalo, Peppa Pig, and Disney’s Frozen. Whether it’s keeping them entertained on long travels or lulling them to sleep at bedtime, kids and parents alike will be grateful to have this box around the house.

Shop Children's Books


- Hours of entertainment

- Improves learning and speech 

- Collectable figures 


Dinosaur Rocker £85

Why have a rocking horse when you could have a rocking Dino… Especially when it’s this cool! If you’re looking to buy more sustainably this Christmas and buy less plastic (especially when it comes to toys), this is a wonderful toy option that they will spend hours enjoying! 

Shop Wooden Toys


- Great toy to hand down to siblings and generations

- Hours of entertainment 

- Improves dexterity and balance 


Globber Go Bike Elite Air £100

There’s a high chance that a fancy little scooter or bike has made it onto their toy wishlist. It’s definitely that ‘big gift’ that most kids ask for at some point, so if you surprise them with one thing from their list, it’s this!

Shop Bikes & Scooters


- Develops balance, coordination & key motor skills

- No tools needed to build

- Grows with them: 2-height, anti-slip saddle option


Vet Playset £40

Whether they dream of becoming a singer, princess or even a vet, toys can have an impact on their future! This vet kit has everything they need to set up a clinic at home. Animal lovers will be pleased to own a 15-piece set complete with an X-ray, a plush dog and cat, a stethoscope, a thermometer, a pet carrier case and much much more – we’re also huge fans of the hairdresser set and doctor set. 

Shop Playsets


- Encourages role play and social skills

- Includes 15 pieces

- Buy into less plastic! Made from FSC®-certified wood


Kids Baking Set £40

Make any avid baker's dream come true with their very own (real!) mini-baking set. They’ll look the part in their matching hat and apron while they whisk, spoon and roll away in the kitchen. They’ll have everything they need to make their favourite cookies and cupcakes, and even get a little experimental too! 

Shop Imaginative Toys


- All pieces fit neatly into carry case

- Encourages creativity 

- Unlimited cakes and bakes, obviously!


Baby Walker with Wooden Blocks £49

Some of the best playtimes are when they’re learning and having fun! The youngest of family members will spend hours a day pushing and pulling their new wooden baby walker until they’re confident in taking steps. They’ll also enjoy fitting and stacking the wooden blocks inside (and maybe adding a teddy or two for the ride). 

Shop Walking & Learning Toys


- Develops physical and cognitive skills

- No plastic! Made from FSC®-certified wood

- Great toy to hand down to siblings and generations 


Le Toy Van Sky Doll House £120

A doll's house is a traditional must-have toy that is forever loved by a wide range of ages. This new doll house from Le Toy Van has combined classic with modern, and we’re certain little ones will adore it. They can create their own world using various doll house furniture and accessories to bring their mini home to life. Warning… it’s so cute you’ll wish you could move in!

Shop Dolls & Accessories


- It’s a timeless toy

- Encourages imagination

- Will stand the test of time 


Pssst… Looking for an even smaller gift? Luckily, we already have a gift guide dedicated to stocking filler ideas.

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