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Summer Capsule Wardrobe

Make it a summer to remember forever with timeless sunshine staples

From that first sea paddle with sandy toes and slurping ice cream by the coast. Riding bikes, climbing trees matched with BBQs, picnic grazing and cloud gazing. These are the sun cream-scented days we know and love at JoJo. That’s where our summer capsule wardrobes come in… it’s time to kit out everybody’s wardrobes with reliable pieces that can take on the heat, grassy knees and the salty sea breeze with very little effort and all the fun. Pick up some inspiration from our summer lookbooks below and discover our summer-proof clothing designed to take them, you and bump too, anywhere and everywhere.

What is a capsule wardrobe?

A capsule wardrobe is a small collection of clever clothes that are easy to mix and match. They work hard so when the sun is peeping and ice cream is calling, and all you want to do is get outside, this minimal set of clothes will be easy to pick out, throw on and go. Plus, you’ll find yourself having endless outfit combinations, which solves that feeling we know all too well; “I have nothing to wear!” It’s about buying smart, simple and comfortable.

How to build a summer capsule wardrobe?

To choose all the right pieces for any capsule wardrobe, there are a few rules you need to stick to. Firstly, pick pieces all within a four-colour capsule with at least one neutral colour, like navy, white, cream or brown. For pregnancy and tiny tots, dresses, t-shirts and shorts are the foundations of summer dressing. Add six tops, six bottoms and one dress to the shopping list - we know you’re probably thinking this doesn’t sound like much, but trust us when we say, less is more when you pick the right styles. At JoJo, we have the sweetest summer prints, from flamingos and fruits to diggers and dinosaurs. But this is a capsule wardrobe, so let’s get back to basics. Think denim, cotton and linen lined with Breton stripes, ditsy florals and plain colour blocks to name a few.

Girls summer outfit ideas

Little girls need four fabulous staple pieces to bring their summer style to life. Find t-shirts, shorts, dresses and sandals that take them from playdates to beach boogying.

The stripy dress

Whether they’re sailing into a coastal summer or making the most out of their favourite park swing, a Breton stripe dress is a JoJo timeless classic. We’ve crafted each nautical dress from jersey cotton material so moving and grooving is comfy and cool on sunny days. You’ll find yourself reaching for this every week, and little ones are sure to love it!

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Terrific tees

Having a few T-shirts is essential for every day, so nobody has to worry about last-minute stains or sticky spills. You can always rely on a plain tee, like our pretty plain t-shirts featuring dainty cuffed sleeves in an array of pastel colours. But if you want something with a little extra something, our 2-pack t-shirts give the best of both worlds, including one plain and one printed tee. They’re easy to wash, wear and share, too.

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Super shorts

Our chambray shorts, whether plain blue or with embroidered daisies, will match any tee you have on hand. From daytime play to evening family dinners out, the chambray material is lightweight and makes a great alternative to denim when it's just too hot for heavy fabrics.

For a more casual, colourful look, discover our 2-pack cotton shorts. You’ll find having a plain pair and a printed pair offer multiple outfit options (and aren’t they just super adorable?!)

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Jelly Sandals

Yes, jelly sandals are back in style and for good reason. With a grippy sole and easy-clean finish, they’re perfect for sandpits, poolsides and parks. Feet will stay happy and dry with the right protection, wherever they go-go. Choose from lots of lovely colours.

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Boys summer outfit ideas

Build their summer capsule wardrobe with tees, polos and shorts for a summer of cool comfort. They’re made from soft cotton for the biggest, best adventures!

Perfect polos

Polo shirts are the perfect day-to-night top. Cool enough for a day outside but smart enough for parties and holidays. Go classic with navy blue and white or bold with green and yellow. One not enough? Buy in packs with our 3-pack polos and 5-pack polos.

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Breezy tees

Warmer weather calls for colourful t-shirts in easy-breezy cotton. Our 2-pack tees offer plenty of colour and prints to stock up on. You can’t go wrong!

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Explore in shorts

Made for climbing, riding and outdoor adventuring, shorts that come in handy 2-packs are life savers in summer - especially when they’re as cool as our cargo shorts. Made from soft cotton, a drawstring waist for plenty of stretch and lots of pockets for treasures, they’ll want to wear this all day every day. Need more? Buy them in a pack of four.

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Ready, set, trainers

With an easy velcro fastening and sturdy soles for stepping, little feet will be protected from any adventure they go on. Canvas pumps pair well with any outfit - grab them in a green or navy for the perfect everyday shoe.

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Maternity summer outfit ideas

Pregnancy in the summer calls for comfort, ease and breathability. We have just the bits and bobs to throw on, without compromising on your own style. Get set for summer with our tops offer (buy 2 save £5) and explore basics that support and flatter your bump right through to birth and beyond.

The boyfriend tee

The JoJo boyfriend cotton maternity t-shirt combines stretch and support in a fit that flatters your body. And with over 12 colours to choose from, you’ll reach for these no matter what the plan is. From blue Breton stripes to marl grey and crisp white, if you buy two you’ll save 25% off. And they’ll go with absolutely everything (even your pyjama bottoms!)

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The stripy dress

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Lounging in linen

Linen was made for sun-soaked summers. It’s lightweight so every outfit stays breathable, and it just so happens to wear well too. Our linen blend trousers are adjustable at the waist with flared legs for easy-breezy days. Or if you fancy linen shorts in the same style, luckily for you we have those too.

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Delightful denim

Denim styles are an all-year-round staple, and when in the form of shorts, skirts and playsuits, they make a great everyday fashion statement. Denim goes with everything, so there’s no surprise we’ve made it our mission to make great maternity denim pieces. All fitted with a soft stretchy jersey waistband to support growing bumps.

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