Character Shop

Sort

There's some familiar faces here at JoJo - so hop right into our Character Shop to find out more! A place where storybook friends meet everyday adventures, discover much loved names like Peter Rabbit™, The Gruffalo, Paddington™ and Peppa Pig, brought to life across outfits, toys and books they’ll reach for again and again. From swishable girls' dressess with characters from The Gruffalo to snuggly Paddington baby sleepsuits and embroidered Peter Rabbit baby rompers and quilted baby sleeping bags, there’s something for every little fan. Ready to explore? Their next favourite is waiting.