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At JoJo, we’re always looking for ways to reduce our impact on the environment by making more environmentally conscious choices. That’s why each season we’re expanding our collection of maternity styles made from sustainable viscose, a more eco-friendly viscose made from responsibly sourced wood and pulp that generates lower emissions during the manufacturing process.

Livaeco By Birla Cellulose™

Brought to you by a global leader in sustainability, Livaeco by Birla Cellulose™ is a sustainably produced viscose. It is derived from natural renewable resources and manufactured using less water and lower emissions than normal to help you make the more sustainable choice. The fabric has been designed to be supersoft and comfortable, and drapes beautifully, which is why you’ll find it in many of our maternity nightwear styles.

Livaeco viscose fibre has following benefits over generic viscose:

Biodegradable in water, soil and marine environment                                                    Produced in EU BAT compliant facility

*as per Higg MSI tool by SAC

Lenzing™ Ecovero™

Derived from certified renewable wood sources, LENZING™ ECOVERO™ Viscose is made using an eco-responsible production process which meets high environmental standards and generates up to 50% lower emissions and water usage than usual, making it a better choice for a reduced environmental impact whilst still looking and feeling great. Look for LENZING™ ECOVERO™ in many of our maternity dresses, designed to flow over your shape and keep you comfortable.

LENZING™ ECOVERO™ fibres has the following benefits over generic viscose:

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