…

What makes JoJo's clothes so-so special?

For every little step on each of life’s big adventures

From baby bumps to first steps to playing, chasing, racing, and everything in between, JoJo knows little clothes. We have spent the best part of 30 years perfecting little wardrobes, filling them with play-proof tops, tees and dungarees all made with love and care to be worn, washed and handed down to wear. From sleepy, squeaky, milk-drunk days to magical remember-forever days, JoJo is here for every brilliant bit.

Our dedication to everyday styles and endless smiles is woven into every stitch of our fun-filled collections, all bursting with personality and that wholehearted JoJo spark. So, let’s dive in and see what makes JoJo so-so special.

Appliqué for Every Adventure

Zoo days, forest days, farm days, and magical days – every adventure comes to life with our charming appliqué designs. Featuring playful interactive elements and a delightful array of friendly faces, our prints are crafted to bring joy and glorious grins to your little one's face, no matter the story they're exploring.

Discover Appliqué

Pet In Pocket Friends

Exploring, discovering and playing peekaboo, bring a Pet in Pocket friend along for the ride too! Our Pet in Pocket range gives your little one their very own portable pal to keep them company. Whether it’s a trip to the park, a day at the zoo, or just a quiet moment at home, our Pet in Pocket friends are always ready to offer comfort and companionship wherever they go-go.

Shop Pet-In-Pocket

Everlasting embroidered styles

Our delicately embroidered clothing collection offers intricate designs and durable quality. These pieces are made to be cherished and handed down from sibling to sibling, making them gifts that keep giving across generations. Our embroidery infuses practical styles with sweet little characters that make milestone moments even more magical and memorable.

Explore Embroidery

2-in-1 Reversible Jackets

At JoJo, we work hard to ensure that every outfit is fuss-free and full of fun. With two styles for every kind of day, and irresistible cuteness no matter what way, our collection of 2-in-1 reversible jackets and hoodies are perfect for tiny trendsetters. Spills, smudges, or just a change of heart? No problem - just turn it inside out for a fresh, fun look. Time to double the fun without doubling the laundry.

Shop 2-in-1

The Character Shop

Our Character Shop outfits let kids carry their heroes and beloved stories wherever they go-go. Sparking joy and imagination, they turn the simple act of getting dressed into a chance to play and immerse themselves in their favourite fictional worlds.

The Gruffalo

Peppa Pig

Peter Rabbit

The Very Hungry Caterpillar

Elmer

JoJo clothes are made to be washed, worn and loved for years and years. In addition to our fun and engaging designs, JoJo is committed to putting people and the planet alongside profit, as reflected in our B-Corp certification. We work hard to carefully choose fabrics that are certified where possible, including our FSC-certified range , to our Better Cotton initiative.

From baby clothing and kids’ clothes to bath time, bibs and books, we’ve everything your family needs to play, go, sleep, eat and grow.

So, however, you spend your days, dress them in JoJo.