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Our exciting partnership with Start-Rite continues with a charming new season collection. Start-Rite are the trusted experts in children’s footwear, so we are thrilled to add a bit of JoJo magic to Start-Rite’s expert knowledge in caring for little feet. The collection features all your favourite JoJo characters on the most adorable pre-walker, first walker and pre-school shoes and boots. The shoes have been designed to allow natural movement, whilst offering the right level of support and that all important growing room.  

Available in whole and half sizes (up to UK Size 10 ½ ) and a choice of width fittings, these shoes will give our little customers the best possible fit.


Browse the collection

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A British family business for eight generations, Start-Rite Shoes has helped children explore in comfort and confidence for over 230 years. Proudly specialist in little feet, every Start-Rite shoe is anchored in a deep understanding of the ways children live and move today.  

With constant innovation at its core, the brand works with biomechanics experts to create shoes that not only support a child’s developmental needs but also their lifestyle needs.  

Start-Rite shoes are designed to give children the freedom to go where they want, how they want.

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Why Are Well-Fitted Shoes So Important for Children?

Properly fitted shoes play a vital role in the healthy development of children’s feet. Experts estimate that 70% of adults suffer from foot health problems, and the majority of these stem from ill-fitting shoes in childhood. The bones in young children’s feet are made from soft and spongy cartilage, which can be pushed out of alignment by shoes which don’t fit properly, so it’s crucial your little one is properly measured.

Why Choose Start-Rite Shoes?

Step in the Rite Direction: Choosing Your Shoes

How to Measure Your Child’s Feet At Home

Can’t make it to a store? Use our handy instructions to measure your child’s feet at home.

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