Bébé & Me | Buying Guides, Tips & Expert Advice

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Bébé & me

Oh, hello! Welcome to the cosy corner of JoJo. In our reading nook you will find, styling inspo, buying guides and tips of every kind. Featuring stories and ideas to inspire playful wardrobes, family life and days well spent. So have a scroll, there are plenty of adventures ready to unfold.

When you're expecting Navigating newborns Toddler tips Guides & care Expert advice The art of giving

The Dresses Kids & Babies Will Live In This Summer

The Dresses Kids & Babies Will Live In This Summer

Discover outfits made for every sun-soaked adventure

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Latest stories

4 Ways To Dress Your Baby For Summer

4 Ways To Dress Your Baby For Summer

Explore ways to keep them cool, comfy and ready for sunshine

Staycation Ideas for Families

Staycation Ideas for Families

Pack a bag and discover our favourite family-friendly escapes right here on the UK’s doorstep.

How to pick gifts first time mums will actually use

How to pick gifts first-time mums will actually use

Take the guesswork out of gifting with practical, mum-approved ideas for every stage of pregnancy.

When you’re expecting

How To Choose The Perfect Swimwear For Your Pregnancy Journey

How To Choose The Perfect Swimwear For Your Pregnancy Journey

Your complete guide to feeling comfy and confident in maternity swimwear

Baby checklist: What to buy when expecting

Baby checklist: What to buy when expecting

Little one on the way? Hooray! Prepare for their special arrival with this handy newborn baby checklist.

Maternity Bra Guide

Maternity Bra Guide

Here at JoJo, we’ll help you find the right adjustable maternity bra to wear through pregnancy, breastfeeding and beyond.

Hospital bag checklist

Hospital bag checklist

What to pack in your hospital bag for newborn, you and birthday partner too.

How to use a pregnancy pillow

How to use a pregnancy pillow

Find the best pregnancy pillow and know how to use it.

Breastfeeding guide

Breastfeeding guide

Expert and author Midwife Marley gives her top tips and advice for breastfeeding.

Nursing bra guide

Nursing bra guide

How to measure yourself for a nursing bra during and after pregnancy.

Having a Baby on a Budget

Having a Baby on a Budget

Shop smart when having a baby with tips and savings from JoJo Maman Bébé. From pregnancy through to birth and breastfeeding, get inspiration on how to budget.

Navigating newborns

4 Ways To Dress Your Baby For Summer

4 Ways To Dress Your Baby For Summer

Explore ways to keep them cool, comfy and ready for sunshine

The Dresses Kids & Babies Will Live In This Summer

The Dresses Kids & Babies Will Live In This Summer

Discover outfits made for every sun-soaked adventure

Making a splash: The JoJo guide to swimwear

Making a splash: The JoJo guide to swimwear

Explore sun-ready styles for every dip, paddle and seaside adventure

Safe Sleep Advice For Babies

Safe Sleep Advice For Babies

Explore Jenna Wilson's top tips for safe sleep for babies and newborns.

Meet the JoJo Plushies

Meet the JoJo Plushies

Whether you're adding to your collection or matching plushies with your personality, say hello to some of our newest fuzzy friends.

25 ways to use a muslin cloth

25 ways to use a muslin cloth

Find our favourite uses for muslin cloths for your baby and around the home.

Baby sleeping bag & sleep snuggler guide

Baby sleeping bag & sleep snuggler guide

Snuggle up and sleep tight with our handy sleeping bag guide.

Baby Sleep Guide

Baby Sleep Guide

We teamed up with sleep expert, Jenna Wilson, to guide you through some top sleep tips for little ones aged 4 to 12 months.

Baby weaning guide

Baby weaning guide

Your ultimate go-to advice for everything baby weaning. From how to wean a baby from start to finish to weaning equipment.

Baby & children's size guide

Baby & children's size guide

You might find our baby and children’s clothing sizes vary slightly from other brands, so it’s a good idea to measure your child against our sizing charts to ensure the best fit.

Your baby's guide to swimming lessons

Your baby's guide to swimming lessons

Signing up for swim classes? We've teamed up with Water Babies to bring you all the expert knowledge

Sun protection for babies under 6 months

Sun protection for babies under 6 months

First aid expert Emma Hammett gives advice on protecting babies skin.

Top tips for flying with a baby

Top tips for flying with a baby

We collaborated with award-winning travel blogger Chloe Gunning to bring you all the tips for catching flights, not tantrums!

Baby holiday essentials guide

Baby holiday essentials guide

From travel questions and lookbooks to holiday packing lists for your little one.

Toddler tips

Staycation Ideas for Families

Staycation Ideas for Families

Pack a bag and discover our favourite family-friendly escapes right here on the UK’s doorstep.

The Dresses Kids & Babies Will Live In This Summer

The Dresses Kids & Babies Will Live In This Summer

Discover outfits made for every sun-soaked adventure

Making a splash: The JoJo guide to swimwear

Making a splash: The JoJo guide to swimwear

Explore sun-ready styles for every dip, paddle and seaside adventure

Ways to encourage outdoor play

Ways to encourage outdoor play

Our friends at Godstone Farm will show you how

Meet the JoJo Plushies

Meet the JoJo Plushies

Whether you're adding to your collection or matching plushies with your personality, say hello to some of our newest fuzzy friends.

Tips for their first day at nursery

Tips for their first day at nursery

We’ve created some handy tips (as well as the ultimate packing list for your little one’s nursery bag)

Everything you need for family festival days out

Everything you need for family festival days out

Watch the smiles grow on tiny dancers and mini movers and shakers as they bop and wiggle to music

Back to nursery

Back to nursery

To help you feel inspired, we’ve rounded up some of our favourite essentials to make going back to nursery a breeze. You’ll feel prepared in no time.

Top tips for kids at weddings

Top tips for kids at weddings

Handy tips to help them have the best day ever

Big ideas for little wardrobes: How to upcycle

Big ideas for little wardrobes: How to upcycle

Discover our top tips for reducing waste and adding playful charm to your child’s wardrobe with upcycling.

Forest school 101: What to expect & pack

Forest school 101: What to expect & pack

Get ready for trail-treading adventures with this handy 101 guide to Forest School.

Our Top Toys For Christmas 2025

Our Top Toys For Christmas 2025

Discover what playtime picks will be top of their toybox this Christmas.

How to get little ones to sleep on Christmas Eve

How to get little ones to sleep on Christmas Eve

Discover Jenna Wilson's top sleep tips for your festive parenting toolkit...

Build a winter capsule wardrobe

Build a winter capsule wardrobe

We’ve got some savvy tips and tricks up our sleeves to help you plan ahead for winter, including the “you plus one” rule and how to shop and dress smarter.

Rainy days well spent

Rainy days well spent

Discover fun and free activities for your little one to enjoy on rainy days.

20 good deeds for children

20 good deeds for children

It’s never too early to start encouraging children to be kind to the people and places around them.

Top 10 playdate ideas

Top 10 playdate ideas

Encourage social skills, confidence and friendships throughout the year with these…

What makes JoJo so-so special

What makes JoJo so-so special

It’s a busy old business, being little. Whatever they get up to, make it a day well spent with JoJo.

Top 10 easter activities

Top 10 easter activities

From gifting and activities to outfits to wear for baby and kids, our Easter shop is open!

Children's Christmas gift ideas

Children's Christmas gift ideas

Your complete Christmas gift guide to making your little ones dreams come true.

Winter activities for the family

Winter activities for the family

Make the most of the cold season and get the family outdoors with these “free” activities.

World Book Day

World Book Day

Get stuck in with World Book Day activities by wearing fancy dress costumes and reading and listening to family-favourite kids' authors.

Spring and summer outfits for kids

Spring and summer outfits for kids

Fruity florals? Super-cool stripes? Traditional tees and trousers? We’ve all the tips and tricks for smart and stylish kids’ spring and summer dressing.

The summer capsule wardrobe

The summer capsule wardrobe

How to build a wardrobe full of sunshine staples for everyday adventures.

Kids holidays packing list

Kids holidays packing list

Everything they need for a holiday well spent.

The best outdoor games and toys

The best outdoor games and toys

Get ready for garden fun with this outdoor toys range. From bikes and scooters to giant toys.

Guides & care

How To Choose The Perfect Swimwear For Your Pregnancy Journey

How To Choose The Perfect Swimwear For Your Pregnancy Journey

Your complete guide to feeling comfy and confident in maternity swimwear

The Dresses Kids & Babies Will Live In This Summer

The Dresses Kids & Babies Will Live In This Summer

Discover outfits made for every sun-soaked adventure

Celebrating 10 years as a B Corp

Celebrating 10 years as a B Corp

This year marks a whole decade of being a B Corp! See more about how we celebrated.

Making a splash: The JoJo guide to swimwear

Making a splash: The JoJo guide to swimwear

Explore sun-ready styles for every dip, paddle and seaside adventure

Safe Sleep Advice For Babies

Safe Sleep Advice For Babies

Explore Jenna Wilson's top tips for safe sleep for babies and newborns.

The JoJo Guide To Outerwear

The JoJo Guide To Outerwear

From light drizzle to heavy downpours, keeping little adventurers warm and dry is a must.

Baby & kids shoe size guide

Baby & kids shoe size guide

Every adventure calls for a well-fitted pair of shoes.

Welly care guide

Welly care guide

Follow our top tips on how to clean and store kids’ wellington boots.

Wool care guide

Wool care guide

Our handy wool care guide will tell you everything you need to know about wearing and caring for our woolly knits and accessories.

Maternity size guide

Maternity size guide

Most of our maternity styles are available in sizes 8-18, with some styles starting at size 6

Buoyancy jacket & suit safety guide

Buoyancy jacket & suit safety guide

It is important to use buoyancy aids safely, store them appropriately, and maintain them properly. This guide will give you tips and tricks to do so!

Expert advice

Safe Sleep Advice For Babies

Safe Sleep Advice For Babies

Explore Jenna Wilson's top tips for safe sleep for babies and newborns.

Baby sleeping bag & sleep snuggler guide

Baby sleeping bag & sleep snuggler guide

Snuggle up and sleep tight with our handy sleeping bag guide

The benefits of sleep for babies

The benefits of sleep for babies

Everything you need to know about why sleep is so important for your baby.

Tips for their first day at nursery

Tips for their first day at nursery

We’ve created some handy tips (as well as the ultimate packing list for your little one’s nursery bag)

How to get little ones to sleep on Christmas Eve

How to get little ones to sleep on Christmas Eve

Discover Jenna Wilson's top sleep tips for your festive parenting toolkit...

Sun protection for babies under 6 months

Sun protection for babies under 6 months

First aid expert Emma Hammett gives advice on protecting babies skin.

How to get a good nights sleep

How to get a good nights sleep

Shop smart when having a baby with tips and savings from JoJo Maman Bébé. From pregnancy through to birth and breastfeeding, get inspiration on how to budget.

Your baby's guide to swimming lessons

Your baby's guide to swimming lessons

Signing up for swim classes? We've teamed up with Water Babies to bring you all the expert knowledge

Top tips for flying with a baby

Top tips for flying with a baby

We collaborated with award-winning travel blogger Chloe Gunning to bring you all the tips for catching flights, not tantrums!

Breastfeeding guide

Breastfeeding guide

Expert and author Midwife Marley gives her top tips and advice for breastfeeding.

The art of giving

How to pick gifts first time mums will actually use

How to pick gifts first-time mums will actually use

Take the guesswork out of gifting with practical, mum-approved ideas for every stage of pregnancy.

The Best Baby Gifts for 2026 Arrivals

The Best Baby Gifts for 2026 Arrivals

Got a loved one expecting a little bundle of joy? You’re in the right place! We’ve gathered our favourite new baby gifts for 2026, perfectly picked for every due date.

First birthday gift guide

First birthday gift guide

Your go-to present guide for the big milestone

How to plan a baby shower

How to plan a baby shower

Planning a baby shower can be overwhelming, but don’t worry, JoJo is here to help!

Our Top Toys For Christmas 2025

Our Top Toys For Christmas 2025

Discover what playtime picks will be top of their toybox this Christmas.

What To Put in a Christmas Eve Box

What To Put in a Christmas Eve Box

Build the perfect bundle of gifts for a Christmas Eve treat!

Children's Christmas gift ideas

Children's Christmas gift ideas

Your complete Christmas gift guide to making your little ones dreams come true.

Mother’s day gift guide

Mother’s day gift guide

Show your love and appreciation this Mother’s Day with our gift guide to practical presents.

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